ABOUT US
GlobaLens publishes and distributes high-quality, cutting-edge business cases and other teaching materials for business schools around the globe. A division of the William Davidson Institute at the University of Michigan's Ross School of Business, GlobaLens offers a large catalog of international business and social impact materials, in addition to core business cases.
GlobaLens case studies have been adopted at leading business schools worldwide, including Stanford, Yale, Columbia, Cornell, Duke, Princeton, and dozens more across the globe. In addition, GlobaLens cases have been used by Fortune 500 corporations, such as Goldman Sachs, Nestlé, American Express, and Grainger in internal training programs.
GlobaLens cases are written by world-renowned business faculty members, either independently or in collaboration with GlobaLens' case-writing service, which produces exceptional, customized cases for business courses. GlobaLens' case-writing service is flexible and often allows faculty to create teaching materials that bring their research ideas into the classroom. Case writing services may be contracted on a project basis by contacting info@GlobaLens.com.
For more information, please see our Frequently Asked Questions.
Submitting Materials to publish, see Case Submission Guidelines.
All other concerns, contact us at info@GlobaLens.com
Telephone: (734) 763-5020
Fax: (734) 998-6920
Office Address (by appointment only)
The William Davidson Institute (downtown location), 333 Maynard Street, 3rd Floor, Ann Arbor, MI 48104
Submitting MaterialsI to publish, see Case Submission Guidelines.
Marc Robinson
Director, GlobaLens
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(734) 615-9435
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marcrob@umich.edu
Marc Robinson joined Globalens in 2009 following careers in the Air Force and college and university leadership. He has more than 20 years of operations and leadership experience. His previous positions include executive-level roles at NATO, community colleges, non-profit organizations, and universities.
Dr. Robinson's teaching, research and course development activities focus on adult learning and education leadership. He has published in leading education journals and textbooks, and has written extensively on higher education leadership issues.
Dr. Robinson earned his Bachelor of Science in engineering and international relations from the United States Air Force Academy, his Master of Science in Strategic intelligence from the Joint Military Intelligence College, and his Master of Science and Doctor of Philosophy in higher education leadership from Capella University.
Click here for Marc's curriculum vitae.
Bob Kennedy
Executive Director, William Davidson Institute and Advisor to GlobaLens
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(734) 764-8539
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rekennedy@umich.edu
Dr. Kennedy's research and course development activities focus on business strategy and industry dynamics following economic reform in developing countries. Dr. Kennedy has published in leading economics and management journals and has written more than 60 case studies and notes on business issues in emerging markets. Since 2000, Dr. Kennedy has been exploring the drivers and implications of the globalization of service activities and has written extensively on this widely debated issue of offshoring of service activities and the profound impact on businesses and governments in both developed and developing countries.
Click here to see his Curriculum Vitae.
Click here to see his Academic Home Page.
Click here to view the book he authored.
Rosemary Harvey
Chief Operating Officer, William Davidson Institute and Advisor to GlobaLens
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734 936-5038
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raharvey@umich.edu
Rosemary Harvey joined WDI as Business & Finance Manager in 2001. She later was promoted to Chief Financial Officer, and in 2006 was named Associate Director. In 2011, she was named Chief Operating Officer. Rosemary also serves as Treasurer and Corporate Secretary of the WDI Board of Directors. Harvey works closely with Executive Director Robert Kennedy to set strategy for the Institute and its various initiatives. She oversees day-to-day operations and the Institute and works with the management team to coordinate programs and proposals across the Institute's various initiatives.
Sandra Draheim
Marketing & Communications Manager, GlobaLens
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(734) 615-7319
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e-mail: draheims@umich.edu
Sandra Draheim joined GlobaLens as Marketing & Communications Manager for the Educational Outreach team in August 2010. She has over 20 years of cross-functional experience as a marketing and advertising professional in a variety of industries including commercial vehicle, automotive, banking, retailing, and public sector. Her background as an advertising agency Account Director includes leading account service, creative, digital, public relations and media teams in developing strategic and targeted marketing communications plans for new product launches, as well as to reinvigorate existing brands. Draheim's international experience includes facilitating global branding summits in Europe and the U.S., conducting on-site market research interviews with client managers in Europe, and managing trade press editor briefings at international trade shows in Europe, Brazil, and the U.S. She has worked closely with clients such as Daimler Trucks, Detroit Diesel Engines, Dana Corporation, Eaton Corporation, Owens Corning, City of Toledo, and the Toledo Public Schools.
Draheim has also been Advertising Director at two different retail jewelry chains, as well as a large financial institution. A former ad agency copywriter, she holds a B.S. in Journalism/Public Relations from Bowling Green State University where she was a member of the women's track team. She is a classically-trained pianist and avid consumer of horror and action-adventure books and movies.
Molly Jean
Projects Administrator, GlobaLens
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phone: (734) 615-9553
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e-mail: mbjean@umich.edu
Molly joined GlobaLens in March 2010 and manages the publishing process including the hiring of editors and formatters, art direction, and obtaining the legal documents from authors and organizations. She also serves as the GlobaLens art director and customer service representative. Before joining GlobaLens Jean was the Art Director for Automobile Magazine and has over 20 years of experience in the publishing field.
Molly received a BFA in Graphic Design from Northern Michigan University.
Susan Kennedy
Business Case Writer, GlobaLens
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phone: (734) 615-9650
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e-mail: sgkenn@umich.edu
Susan develops customized case studies and other teaching materials in collaboration with business faculty members.
Susan Kennedy graduated with honors with a BBA from the Ross School of Business and a History of Art minor from the University of Michigan. While at school, Kennedy founded the Wolverine Sales Club, a club devoted to enhancing members' communication abilities and career opportunities. She developed her interest in sales by interning for Filtrbox, a start-up internet software company based in Boulder, Colorado (now bought out by Jive software) where she contributed to the company covering its operating expenses for the first time in its existence.
Additionally, she served as the website chair for her sorority, Pi Beta Phi, and was an avid volunteer for Michigan Reach Out, where she mentored Ann Arbor middle schools students. She furthered her undergraduate experience through the "Michigan in Washington" (DC) program, where she spent a semester studying political science, conducting base-of-the-pyramid research, and interning for the International Franchise Association. In the summer of 2010 she also studied political science and international business in Bulgaria through the Fulbright International Summer Institute. In her free time, she plays competitive golf, spends time with her family, and works on her personal blog.
Mary Lowe
Business Case Writer, GlobaLens
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(734) 615-9642
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marylowe@umich.edu
Mary develops customized case studies and other teaching materials in collaboration with business faculty members. She is particularly interested in management and operations, and leadership aspects of business.
Prior to joining Globalens, she was an active journalist in several differnt media, including print and web-based publications.
Mary graduated in Journalism and Spanish from Oakland University. and is currently completing a Master's degee in Management at Walsh College.
John L. Parker
Business Case Writer, GlobaLens
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phone: 734 936-0041
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e-mail: johnlp@umich.edu
John develops customized case studies and other teaching materials in collaboration with business faculty members.
John graduated with honors from the University of Chicago where he received his degree in economics. He earned two varsity football letters while playing for the University of Chicago football team and was named All-UAA Academic First Team for two consecutive years. While studying abroad in Athens, Greece, John wrote an economic paper highlighting the unbalanced state of the Greek economy prior to the Greek Debt Crisis of 2010. John worked for a biotech company called Terumo Cardiovascular Systems where he developed key performance indicators for executive management, which created greater transparency within the Product Development department.
Christopher Simmons
Web Application Developer, GlobaLens
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phone: (734) 647-2362
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e-mail: xsimmons@umich.edu
Christopher Simmons is the developer of the web application that is the hub of GlobaLens. Christopher earned his B.S.E. in Aerospace Engineering from the University of Michigan. He began his career at Hughes Aircraft (now Boeing) as a spacecraft propulsion engineer, performing spacecraft launch ops at the Kennedy Space Center and Cape Canaveral. He later returned to Michigan as a software support tech, as well as a college computer instructor, desktop publisher and programmer. Before GlobaLens, he developed web applications in finance, manufacturing, contact management, and mortgage industries.
Alex Kucher
Office Assistant, GlobaLens
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phone: (734) 564-6065
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e-mail: mrkucher@gmail.com
Alex is pursuing an undergraduate degrees in Business Administration from the University of Michigan. He joined GlobaLens to work on website improvement and research/editing.
Sam Lewis
Office Assistant, GlobaLens
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phone: (734) 564-6065
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e-mail: samlewis@umich.edu
Sam is pursuing an undergraduate degrees in Business Administration from the University of Michigan. He joined GlobaLens to work on website improvement and research/editing.
