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Author Detail

Ted London

Senior Research Fellow and Director of the Base of the Pyramid Initiative; Adjunct Assistant Professor of Business Administration
University of Michigan’s Ross School of Business

Ted London is a leading expert on the role and impact of market-based strategies on poverty alleviation.  He is a Senior Research Fellow at the William Davidson Institute (WDI) as well as a faculty member at the Ross School of Business. At WDI, he directs the Base of the Pyramid (BoP) Initiative, a program that champions innovative ways of thinking about more inclusive forms of capitalism.

Professor London’s research centers on designing enterprise strategies and poverty alleviation approaches for low-income markets, assessing poverty reduction outcomes of business ventures, and developing capabilities for cross-sector collaborations.  He has published numerous articles, reports, and teaching cases that focus on creating new knowledge with important actionable implications, serves on several advisory boards, and shares his research in venues across the globe. Prior to coming to the University of Michigan, Professor London was on the faculty at the University of North Carolina. He also has held senior management positions in the private, non-profit, and development sectors in Africa, Asia, and the U.S.

Found: 25 Products
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Cases
by Ted London
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-313  Length: 20pages
It was late September, and Madison Ayer, chief executive officer of Honey Care Africa (HCA), was visiting a small-holder farm in Kakamega, Kenya. Together with an HCA technician, he was inspecting five beehives being harvested for the first time on the farmer’s property. Just one year ago, HCA had launched its reworked...
by Ted London
Product Type: Audio/Video  Publication Date: 02/2013  Product ID#: 1-429-320  Length: 0pages
Click on the preview PDF icon above to view the video. Honey Care Africa (HCA) is a Nairobi, Kenya-based company that invests in beekeeping and in building trust-based relationships with the local farmers who maintain hives for the enterprise and their families. In this video, Ross School of Business’s Ted London inter...
by Ted London
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-428-606  Length: 25pages
This case sets the stage for the 2012 case study "Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow." This revised 2006 case study explores Patrimonio Hoy in 2006, the sales...
by Ted London
Product Type: Module  Publication Date: 03/2012  Product ID#: 1-429-223  Length: 124pages
The Base-of-the-Pyramid (BoP) refers to the billions of people who live on less than $3,000 per year in the informal economy of the developing world. This poverty creates an urgent societal need and presents a vast potential opportunity for business growth. Intelligent, informed management can address both aspects succ...
by Ted London
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-202  Length: 22pages
This case continues the story from the revised 2006 case study "CEMEX's Patrimonio Hoy: At the Tipping Point?" This case describes CEMEX's Patrimonio Hoy in 2012, which is a startup initiative designed to help low-income customers ...
by Ted London
Product Type: Case  Publication Date: 01/2012  Product ID#: 1-429-162  Length: 18pages
Who are the right investors for a for-profit company targeting the world's poor?

Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented VC investment will fit its vision for both growth and social impact. Movirtu’s "Cloud Phone" software ...
by Ted London
Product Type: Audio/Video  Publication Date: 09/2011  Product ID#: 1-429-205  Length: 0minutes
This video is a companion to the case study Patrimonio Hoy , which explores the sales, distribution, and savings program of CEMEX intended to serve Mexico’s large self-construction housing market. CEMEX is currently the world's third lar...
by Ted London
Product Type: Book  Publication Date: 11/2010  Product ID#: 1-429-337  Length: 288pages
During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing goods to and sourcing familiar products from the world's four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through that ...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-838  Length: 0minutes
This video accompanies the case Acumen Fund: How to Make the Greatest Impact. The video is an interview with Brian Trelstad, the Chief Investment Officer of Acumen Fund, and is conducted by Ted London of the William Davidson Institute at the University of Michigan. The interview is divided into two segments that cover ...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-839  Length: 1minutes
This video accompanies the case CARE: Making Markets Work. The video is an interview with Laté Lawson, CARE’s Director of Economic Development and part of the organization’s senior leadership team. In the video, Lawson discusses how CARE expects its market-based approach to poverty alleviation to evolve in the next thr...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-840  Length: 1minutes
This video accompanies the case VisionSpring: A Lens for Growth at the Base of the Pyramid. In this video, Arunesh Singh, Regional Director for VisionSpring Asia, discusses his perspective on local impact. Shot in India, the video shows how the VE channel works and includes footage of a vision camp. This video provides...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-841  Length: 1minutes
View video. This video accompanies the case Global Seeds to Village Farmers, and provides CARE’s and PEACE's view on why the want to explore more partnerships with “corporates”. In the video, K. Nimmaiah (Executive Director of PEACE), K. Sukumaran (CARE India; CA...
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-842  Length: 1minutes
This video accompanies the case "Targeting Malaria: Comparing Charity and Social Marketing-based Approaches". In this video, Jacqueline Novogratz addresses the Net Impact student club at the University of Michigan. Founder and CEO of Acumen Fund, Novogratz, discusses the A to Z investment, and she challenges the deve...
by Ted London
Product Type: Conceptual Note  Publication Date: 02/2009  Product ID#: 1-428-648  Length: 11pages
A review of the topic of subsidies yields a wide range of perspectives. Many economists believe that subsidies, when used appropriately, are helpful because they can encourage market development and a more equitable distribution of benefits and resources in society. Others disagree, believing that subsidies distort mar...
by Ted London
Product Type: Case  Publication Date: 01/2009  Product ID#: 1-428-767  Length: 8pages
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in their business models and working alongside subsidy providers such as governments and foundations. This case highlights three vent...
by Ted London
Product Type: Audio/Video  Publication Date: 01/2009  Product ID#: 1-428-765  Length: 0minutes
This video accompanies the case "Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century." It is an interview with Vijay Sharma, the head of HLL’s Shakti program, and is conducted by Professor Ted London of the William Davidson Institute at the University of Michigan. The interview is divided into two s...
by Ted London
Product Type: Case  Publication Date: 12/2008  Product ID#: 1-428-612  Length: 11pages
Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in India. The partnership between Pioneer and PEACE allows Pioneer to distribute its quality seeds to village farmers through PEACE. T...
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-604  Length: 20pages
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in India. Critical questions the program faces: Will Shakti and the BoP markets it targets deliver to HLL much-needed long term growt...
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-645  Length: 24pages
CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million poor people. In 2005, CARE started a pilot initiative in Central America to access whether its...
by Ted London
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-642  Length: 8pages
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa. Speci...
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-592  Length: 23pages
Acumen Fund is global philanthropic venture capital fund that seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve vast numbers of the poor at the base of the pyramid. In recent years, the organization has expanded its work i...
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-610  Length: 21pages
~~Awarded 1st place in the 2008 oikos Casewriting Competition~~ VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through franchise partners. Winner of the prestigious 2008 Oikos Case Competition, this case explores how to scale VisionS...
by Ted London
Product Type: Case  Publication Date: 02/2007  Product ID#: 1-428-608  Length: 22pages
Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh. In 2006, Grameen’s Village Phone initiative had an installed base of more than 233,000 village phones across 50,000 villages in the country, and annual revenues of approximately US$93 mil...
by Ted London
Product Type: Case  Publication Date: 11/2006  Product ID#: 1-428-611  Length: 22pages
The Mountain Institute works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world. TMI is exploring options for its patented technology for compressed earth blocks. Relative to other technologies serving this market, TMI believes that its compres...
by Ted London
Product Type: Audio/Video  Publication Date: 01/1900  Product ID#: 1-429-227  Length: 3minutes
Click on the Inspection or Preview PDF icons at right to view the free video. This two-part interview with Movirtu's CEO Nigel Waller brings the key concepts of the Movirtu case to life. It demonstrates:

Part 1: Starting the Company (Total time 3 minutes)
  • 1a How Waller transformed his ...
 
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