Author Detail

John Branch

Lecturer of Marketing and Strategy; Faculty Associate, Center for Russian and East European Studies
University of Michigan’s Ross School of Business

John Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels. For two years (2007-2008) he acted as Director of Educational Outreach at the William Davidson Institute, during which time he was responsible for the development and dissemination of pedagogical materials on emerging and transitional markets. He also holds an affiliated research fellowship with the University’s Center for Russian and East European Studies. Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years.
John began his academic career in 1993 as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), the University of Ljubljana (Slovenia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.). Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also participated in management training programmes in numerous international organisations, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Coca-Cola, Michelin, and Nestlé.

Found: 3 Products

Sort:

Show:

Cases

VIEW
CASE

International Marketing Mini-Cases Collection

by John Branch

Product Type: Case Publication Date: 07/2010 Product ID#: 1-429-089 Length: 22pages

This 'bundle of case' include:

"Irbit Motorcycle Factory"
"Sussex Chainless Bicycles"
"Inline Fibreglass"
"Katie’s Kakes"
"VOSTOK Watches"
"StrongF...

VIEW
CASE

Giving Tree International

by John Branch

Product Type: Case Publication Date: 07/2008 Product ID#: 1-428-596 Length: 12pages

Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that addressed a social end in the developing world. This case explores the entry into the English as a second language (ESL) training ...

VIEW
CASE

Chery Automobile

by John Branch

Product Type: Case Publication Date: 04/2008 Product ID#: 1-428-582 Length: 13pages

The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery was growing at enormous speed, and was already exporting to over 50 countries, primarily in the Middle East and Eastern Europe. Chery was determined to enter the coveted U.S. and Western E...