Author: John Branch, Moses Lee
Product Type: Case
Product #: 1-428-596
Publication Date:09/2008
Length: 12
Keywords: Strategic Management; Not-For-Profit; Nonprofit; Non Profit; Asia; Globalization; ESL; Vietnam; Giving Tree International;
| Discipline: | Strategic Management
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| Industry: | Not-For-Profit
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| Region: | Asia
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| Topic: | Globalization
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Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that addressed a social end in the developing world. This case explores the entry into the English as a second language (ESL) training market in Vietnam.
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