Core Disciplines: Entrepreneurship & Innovation; Marketing/Sales; Sustainability
DESCRIPTION: Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe's product launch across mainstream and green retailers nationwide. It discusses initial quality and sourcing issues, which present the team with lackluster sales and financing challenges.
TEACHING POINTS: "Part (B) of the Deja Shoe case can be used to: Extract lessons from Deja Inc.'s experience that are applicable to other environmental start-ups."
Secondary Tags: Consumer Products; Government & Policy; Innovation; Manufacturing
Sales Rank: #311