Mini-Case Detail

Got Mobile?
Try our Mobile Template

Deja Shoe (B):
Product Launch

by Stuart Hart

Product Type: Mini-Case Publication Date: 09/2008 Product ID#: 1-428-671 Length: 5pages

Core Disciplines: Entrepreneurship & Innovation; Marketing/Sales; Sustainability

PREVIEW

TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe's product launch across mainstream and green retailers nationwide. It discusses initial quality and sourcing issues, which present the team with lackluster sales and financing challenges.

TEACHING POINTS:

Extract lessons from Deja Inc.'s experience that are applicable to other environmental start-ups."

Secondary Tags: Consumer Products; Government & Policy; Innovation; Manufacturing
Sales Rank: #296

Related Products

	Deja Shoe (A)
	LivingHomes

Purchase

Price:

$1.95 ea.

Quantity:

(includes one PDF)

*If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product. Find out more

Electronic Downloads are available immediately after purchase, and will be found in MyPurchases. Downloads are delivered in Adobe PDF and require Adobe Reader or equivalent. "Quantity" reflects the number of copies you intend to use. No refunds. PDF files are DRM-free, do not expire, and are not encrypted. However, unauthorized distribution of these files is prohibited pursuant to term of use of this website. For details see the Legal Page. PERMANENTLY hide this fine print

My Cart

There are no items in
your cart at this time

Total: $0.00