Core Disciplines: Base of the Pyramid; Corporate Social Responsibility (CSR); Cross-Border Activities; Developed Markets / Advanced Economies; Emerging and Developing Economies; International Business; Multinational Enterprises (MNEs); Strategy & Management; Sustainability
DESCRIPTION: Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike's strategy for entering China.
TEACHING POINTS: "This case study can be used to: Identify the differences in business strategies for developed versus developing world markets and explore the disruptive challenges that can face a company attempting to tap emerging markets; Offer students a better understanding of the potential internal constraints and need for new business models when exploring emerging markets in developing countries; Investigate the sustainability issues surrounding market entry into the Bottom of the Pyramid. "
Secondary Tags: Change Management; Consumer Products
Sales Rank: #288