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McDonald's (C):
Sustaining McDonald’s Environmental Success
Product Type: Case  Publication Date: 01/2008  Product ID#: 1-428-679  Length: 13pages

Core Disciplines: Corporate Social Responsibility (CSR); Leadership/Organizational Behavior; Multinational Enterprises (MNEs); Strategy & Management; Sustainability

TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: McDonald's Case (C) is the fourth piece in the McDonald's case series. It describes the organization's response to the fact that in April 1993 another nonprofit environmental group, The Beyond Beef Coalition, targeted McDonald’s in a campaign to reduce beef consumption. McDonald's struggled with this backlash, and the case asks students how McDonald's can deal with this effectively without diminishing the reputation the company had solidified through the partnership with the Environmental Defense Fund which is described in the McDonald's cases A & B.

TEACHING POINTS: 

    The McDonald's Case series can be used to:
  • Discuss how to develop partnerships between businesses and environmental groups.
  • Understand how to use life cycle analysis (LCA) for decision making.
  • Analyze how environmental issues impact corporate strategy.

Secondary Tags: Change Management; Customer Relationship Management; Government & Policy
Sales Rank: #327


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