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Monsanto Company (B):
Quest For Sustainability
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-689  Length: 10pages

Core Disciplines: Corporate Social Responsibility (CSR); International Business; Leadership/Organizational Behavior; Social Enterprise (Social Entrepreneurship); Sustainability

TEACHING NOTE: Available to Registered Educators. Please login to view it.

DESCRIPTION: Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a planned merger and a plummeting stock price. With market growth stagnant and strong public disapproval Monsanto must determine the path into the future for its life sciences division.

TEACHING POINTS: 

    "This case study can be used to:
  • Explore the concept of sustainability and the specific challenges confronting the agricultural sector;
  • Identify the strengths and weaknesses of Monsanto's sustainability-driven corporate strategy, in terms of both developing and industrialized economies;
  • Demonstrate the escalating importance of broad-based stakeholder engagement and the growing power of civil society;
  • Discuss the process by which a strategic vision is conceived, communicated, and institutionalized."

Secondary Tags: Business and Society; Consumer Products; Culture; Customer Relationship Management; Government & Policy; Manufacturing
Sales Rank: #180


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