Core Disciplines: Corporate Social Responsibility (CSR); International Business; Leadership/Organizational Behavior; Social Enterprise (Social Entrepreneurship); Sustainability
DESCRIPTION: Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a planned merger and a plummeting stock price. With market growth stagnant and strong public disapproval Monsanto must determine the path into the future for its life sciences division.
TEACHING POINTS: "This case study can be used to: Explore the concept of sustainability and the specific challenges confronting the agricultural sector; Identify the strengths and weaknesses of Monsanto's sustainability-driven corporate strategy, in terms of both developing and industrialized economies; Demonstrate the escalating importance of broad-based stakeholder engagement and the growing power of civil society; Discuss the process by which a strategic vision is conceived, communicated, and institutionalized."
Secondary Tags: Business and Society; Consumer Products; Culture; Customer Relationship Management; Government & Policy; Manufacturing
Sales Rank: #179