Core Disciplines: Entrepreneurship & Innovation
DESCRIPTION: The vast majority of all viable new inventions or business ideas never make it to market. Innovations developed by corporations, in particular, appear to fail to reach their potential. This note examines the reasons corporations fail to commercialize their innovations, and offers an alternative perspective that paints commercializing in a new light.
TEACHING POINTS: After discussing this case study, students will be able to: describe reasons established businesses fail to commercialize their innovations, and work withing an alternative perspective that paints commercialization in a new light
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