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Base of the Pyramid
Sustainability
Int'l Business Tools
Entrepreneurship
SEARCH RESULTS
12 Keys to Building a Successful Startup Management Team
24/7 Customer:
Beyond Call Center Operations
A Taxonomy of Process Types
Acumen Fund:
An Organizational Profile
Acumen Fund:
Talent Management at the Base of the Pyramid
Acumen Fund:
How to Make the Greatest Impact
Acumen Fund (A):
Valuing a Social Venture
Acumen Fund (B):
Valuing a Social Venture
Acumen Fund (VIDEO):
Interview with Brian Trelstad
Adventureland:
Disney’s Foreign Operations
Advertainment:
Fusing Advertising and Entertainment
Agora Partnerships: An Organizational Profile
Airbus and Boeing:
The Fight for Hegemony
Anne Ladky:
An Energy Approach to Leadership
Anne Ladky (VIDEO)
Applying Design Thinking to Your Social Venture
Aramex (A):
Delivering the Future
Aramex (B):
Delivering the Future
Aravind:
Growing a Health Care Facility
Assessing Market Potential: The 4 B's
Augusta Richards (A):
Responding to Plagiarism
Augusta Richards (B):
Responding to Plagiarism
Augusta Richards (C) :
Responding to Plagiarism
B&O Railroad Museum (A) :
Getting Back on Track
B&O Railroad Museum (B):
Getting Back on Track
B&O Railroad Museum (VIDEO):
Getting Back on Track
B. Joseph White (A):
Resilience in Action
B. Joseph White (B):
Resilience in Action
B. Joseph White (C):
Resilience in Action
B. Joseph White (VIDEO)
Bell Labs
Better Place:
Charging into the Future
Beyond Comparative Advantage: Theories of Strategic Trade
Bharti Airtel (A)
Bharti Airtel (B)
Blu-Ray versus HD DVD:
The Battle Over the Next Generation High Definition DVD Format
Boeing: The Fight for Fasteners
BP and the Whiting Refinery (A):
Beyond Petroleum
BP and the Whiting Refinery (B):
Beyond Petroleum
Branding Israel (VIDEO)
Branding Israel: (A)
Branding Israel: (B)
Brazilian Social Stock Exchange: An Organizational Profile
Bridging in a Globalizing World:
Strategies and Tools for Developing Cultural Intelligence
Bronson:
A Journey to Excellence
Building a Sustainable Venture from the Ground Up:
The Mountain Institute’s Earth Brick Machine
Building Shareholder Value by Commercializing Corporate Innovation
Business Model Innovation:
It Can Be as Critical to New-Business Success as Technology Innovation
Capacity Management at the Surgical Intensive Care Unit at St. Mary's Hospital
Capacity Management Note
Capitalization Tables for New Ventures:
Figuring Out How Much Money Your Startup Needs, When You Should Raise It, and How Much It Will Cost
CARE:
Making Markets Work for the Poor
CARE (VIDEO):
Interview with Late Lawson
Caring Company:
Building a Corporate Social Responsibility Movement in Hong Kong
Caritex Cooperative
Cascade Engineering:
Finding the Sweet Spot
CEMEX's Patrimonio Hoy:
At the Tipping Point?
Chery Automobile:
Vying for a Piece of the American Pie
Chrysler (A):
From Bankruptcy to Rebirth
Chrysler (B):
From Bankruptcy to Rebirth
Clorox Company Goes Green, The
Compartamos con Colombia: An Organizational Profile
Connecting the Rural Poor to the World:
Grameen’s Village Phone in Bangladesh
Coopa Roca: An Organizational Profile
Corruption in International Business (A)
Corruption in International Business (B)
Course: Intro to Social Entrepreneurship (ENGR 390.002)
Crafting a Fulfilling Job:
Bringing Passion Into Work
CreativeCalligraphyInvitations.com:
A Production Process Analysis
Credit Cards for the Poor:
HSBC in Sri Lanka
Cross Border Valuation Exercise (A)
Cross-Border Project Valuation
Decline of the “Big Three” U.S. Auto Producers, The
Deja Shoe (A):
Creating the Environmental Footwear Company
Deja Shoe (B):
Product Launch
Detroit Motors and General Auto:
A Case Study in Globalization, Outsourcing and Automation
Developing Financial Projections for Startups and Growth Businesses
Difficult Course, A (B)
Difficult Course, A (A)
Dow Corning:
The Path to Reinvention
DRIN Peru and LIMPIO
Elevator Pitch, The:
A Brief, Verbal Overview of Your Startup Business
Emancipation Network, The:
Fighting Slavery with Social Enterprise and Cause Marketing
Entry Mode
Entry Mode (A):
Make a Little, Sell a Little
Entry Mode (B):
The Simpsons
Entry Mode (C):
Super 8 Goes to China
Entry Mode (D):
Occidental's Accident
Entry Mode (E):
Starbucks Goes Global
Expanding the Playing Field (A):
Nike’s World Shoe Project
Expanding the Playing Field (B):
Nike’s World Shoe Project
Foreign Direct Investment
From GECIS to Genpact:
A Captive Goes Third-Party
Giving Tree International:
ESL Training in Vietnam
Global Business Environment, The
Global Seeds to Village Farmers: Hearing the Voices at the BoP
Global Social Venture Competition: An Organizational Profile
GlobalGiving:
The Challenges of Accessing Capacity Building Capital for a Non-Profit Organization
GlobalGiving: An Organizational Profile
Globalization Comes to Nakamura Lacquer Company
Google AdWords
Greenbacks for Belize
Guayakí: A Company Profile
Habitat for Humanity International and Whirlpool Corporation:
Growing into a Global Partnership
Handy Lab, Lab-on-a-Chip:
The Next Generation of Diagnostics
Hank Thaler (A):
Ethics of Disclosure
Hank Thaler (B):
Ethics of Disclosure
Harley Davidson Purchase (A): Role of the Buyer :
Negotiation Role Play
Harley Davidson Purchase (B): Role of the Seller:
Negotiation Role Play
Having a Calling and a Crafting Job (VIDEO):
The Case of Candice Billups
HealthStore Foundation: An Organizational Profile
Heart of Reuters, The (A)
Heart of Reuters, The (B)
Heart of Reuters, The (Video)
Hindustan Lever (VIDEO):
Interview with Vijay Sharma
Hindustan Lever at the Base of the Pyramid:
Growth for the 21st Century
Honey Care Africa: An Organizational Profile
How to Write a Teaching Note
Implementing Positive Organizational Scholarship at Prudential
In Search of Proof:
Finding the Barefoot Banker in the Tea Hills
Inline Fibreglass
InnoCentive
Integra: An Organizational Profile
Integrating Environmental Goals and Firm Strategy: China Mobile and Climate Change
International Development Enterprise India's (IDEI) Affordable Irrigation Technology:
Making a Big Social Impact
International Marketing Mini-Cases Collection
Iowa Speedway (A):
Determining Depreciable Life
Iowa Speedway (B):
Additional Facts
Iowa Speedway (C):
Determining Depreciable Life - Key Takeaways
Irbit Motorcycle Factory
IRC in Sierra Leone, The:
The Path to Scale for an Alternative Microfranchising Model
Italian Crisis of January 2008, The
ITC e-Choupal 3.0
IT-Enabled Services (A):
Healthscribe
IT-Enabled Services (B):
Transworks
IT-Enabled Services (C):
GE Capital International Services
IT-Enabled Services (D):
Spectramind eServices
IT-Enabled Services (E):
Bechtel India
IT-Enabled Services (F):
Teleradiology Solutions, Inc..
Jaipur Rugs:
Short Version
Jim Thompson Thai Silk Company
Job Crafting at Burt's Bees
JuggleFrogs:
Opening the door to reputable tradespeople
Katie's Kakes
Kodak:
From Film to Digital Photography
La Morada:
The Challenges of Adopting an Entrepreneurial Culture in a Social Change Organization
Leadership Crisis Challenge: Olick International
Leadership Crisis Challenge: Pharmeck
Leadership Crisis Challenge: Timora International
Lean Process Improvements at Cleveland Clinic
Left foot Company
Lehman Brothers
Life-Cycle Analysis
LivingHomes
LivingHomes (A) (VIDEO)
LivingHomes (B) (VIDEO)
Madras Cement, Ltd.
Maggie's Organics: A Company Profile
Making a Market: eBay, StubHub, and Swaptree
Managing Investor Due Diligence When Raising Capital for an Early-Stage Business
Maritime Transportation:
The Global System of Shipping and Ports
Market for Printing Plates in Libya, The
Maru Industries
Marvel Comics:
From Stan Lee to Mickey
McDonald’s Case (A):
McDonald’s Environmental Strategy
McDonald's Case (B1):
The Clamshell Controversy
McDonald's Case (B2):
McDonald’s Decision
McDonald's Case (C):
Sustaining McDonald’s Environmental Success
McDonald's Case Note:
Note on the Trash Crisis
Medical Marketing and Personal Privacy:
Joe Stoddard
Molten Metal Technology A
Molten Metal Technology B
Monsanto Company (A):
Quest For Sustainability
Monsanto Company (A) (Spanish):
Búsqueda de Sostenibilidad
Monsanto Company (B):
Quest For Sustainability
Monsanto Company (B) (Spanish):
Búsqueda de Sostenibilidad
Naandi Foundation:
Bringing Safe Water to India's Villages and Communities
NAFTA Arrives at Maxwell Tomato Farms
Nanocerox
Nation Branding
Natural8 Ltd.:
Science, Beauty and Nature All in One Lipstick
New Technologies and Financial Communications:
The Opportunities and Risk of Social Media and Other On-Line Tools for Investor Relations
NIKEiD
Note on Digitization and its Effects
Note on Prahalad and Krishnan's The New Age of Innovation
Note on Variability, Buffers, and Inventory
Open Book Finance
Organizational Resilience:
Harnessing Potential in the Face of Adversity
Oxfam's "Make Trade Fair" Campaign Against Starbucks
P&G :
Engaging Customers Through Branded Entertainment
Parques para Chile:
Creating an Organization While Simultaneously Developing a Social Enterprise
Partnership for Katine Village:
AMREF & The Guardian Newspaper
P-Centrum:
Limiting Financial Returns for Greater Rehabilitation Success
PepsiCo & Coca-Cola Company:
Vertical Integration
Petro Refinery LLC
Plante & Moran:
All You Really Need to Know
Quicken Loans:
Enduring an Entrepreneurial Spirit
Rainforest Expeditions (A):
Planning for the Future
Relearning Lessons We’ve Forgotten:
The Significance of a Piggy Bank
Remanufacturing at Cummins, Inc.
Restructuring the International Activities of Clayton Electronics Company
Role of Subsidies in a Market Economy, The
Russell Athletic Tries to Keep the Shirt on Its Back (A)
Russell Athletic Tries to Keep the Shirt on Its Back (B)
SC Johnson and the Greenlist Opportunity
Sealed Air Corporation:
The Road From 1980-2000
Serious Play at the Make-A-Wish-Foundation
Services Shift, The:
Managing the Global Sourcing of Services
Sherwin Williams:
Splashing Into the Low VOC Paint Market
Snapple Beverages
Stonewall Community Foundation
StrongFiber Company Limited
Structure Follows Strategy:
Organizational Architecture for International Operations
Subsidies in Base-of-the-Pyramid Venture Development
Sun Ovens International:
A Company Profile
Sussex Chainless Bicycles
Sweetest Business of Nestle Venezuela, The:
El Dulce Negocio
SweetRiot: A Company Profile
Tandus 2010 (A):
Race to Sustainability
Tandus 2010 (B):
Race to Sustainability
Taproot Foundation:
Growing its Impact
Taproot Foundation, The:
An Organizational Profile
Targeting Malaria:
Comparing Charity and Social Marketing-based Approaches
Targeting Malaria (VIDEO):
Jacqueline Novogratz Talk
Targeting the Unbanked:
Mzansi at Standard Bank
TechnoServe:
Cashing in on Cashews
TerraCycle:
Turning Trash into Cash
TerraCycle :
A Company Profile
The American Movie Experience:
Technological Advances in the Movie Industry
The MSU Federal Credit Union:
People Helping People
The Secrets to Entrepreneurial Success
The Y in Google:
Attracting and Retaining the Millennials
Toll Brothers
Trade and Comparative Advantage
Trojan UV
Understanding Balance of Payments
Understanding Exchange Rates
Understanding Exchange Rates Quiz (A)
Understanding Exchange Rates Quiz (B)
Understanding Exchange Rates Quiz (C)
Understanding Exchange Rates Quiz (D)
Understanding Exchange Rates Quiz (E)
Valassis:
Nurturing a Team-oriented Environment
Venture Presentation, The:
How to Successfully Position Your Startup With Investors & Strategic Partners
Venture Value Chain, The:
A Conceptual Framework for Building Successful New Businesses
Verge Records:
A Company Profile
Vision Correction in the Developing World
VisionSpring:
A Lens for Growth at the Base of the Pyramid
VisionSpring (VIDEO)
Voices of the BoP (VIDEO):
CARE India & PEACE
Vostok Watches
Vydra:
Outsourcing Social Enterprise Management to Maximize Mission Impact
Wessex Power Technology Ltd.
Western Union Co. :
A Case for Global Expansion
Weyerhaeuser Company:
The Next 100 Years
What Corporations Can Learn From Entrepreneurs:
Applying Startup Skills to Accelerate Corporate Innovation
What's your VQ?:
Using the Venture Quotient to Manage Early-Stage Business Risk
Whirlpool and Habitat for Humanity Partnership
Women Entrepreneurs in Rwanda (A):
Christine’s Banana Wine (Coproviba)
World of Warcraft
Writing a Winning Business Plan:
The Springboard for Successful Startups, Corporate Ventures and Growth Businesses
Zingerman's Community of Businesses
Zingerman's Community of Businesses (VIDEO)
Ziqitza Healthcare Limited:
Scaling Emergency Medical Services Across India
Company Paragraph, The: A Key Component of Successful Positioning  
Author: James D. Price, Christine Slocumb
Product Type: Note
Product #: 1-428-845
Publication Date:07/2009
Length: 5pages
Keywords: Price; Communications; Company Paragraph; Press Release; Entrepreneurship; Customer Relationship Management;
Discipline:Entrepreneurship
Industry:Not Specified
Region:Not Specified
Topic:Customer Relationship Management
Entrepreneurship
An undervalued but crucial component of a business’s integrated communications strategy is what we’ll simply label, “the company paragraph”: that company overview you read when you click on “About Us” on a company’s website, or that you see under the subheading, “About XYZ Corporation” at the end of each company press release. These elemental, 3- to 4-sentence business overviews are a key part of the first impression of the company for many crucial audiences such as customers and investors. This article shows how to formulate a strong, focused company paragraph.

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Related Items
12 Keys to Building a Successful Startup Management Team
Building Shareholder Value by Commercializing Corporate Innovation
Business Model Innovation: It Can Be as Critical to New-Business Success as Technology Innovation
Capitalization Tables for New Ventures: Figuring Out How Much Money Your Startup Needs, When You Should Raise It, and How Much It Will Cost
Developing Financial Projections for Startups and Growth Businesses
Elevator Pitch, The: A Brief, Verbal Overview of Your Startup Business
Managing Investor Due Diligence When Raising Capital for an Early-Stage Business
Venture Presentation, The: How to Successfully Position Your Startup With Investors & Strategic Partners
Venture Value Chain, The: A Conceptual Framework for Building Successful New Businesses
What Corporations Can Learn From Entrepreneurs: Applying Startup Skills to Accelerate Corporate Innovation
What's your VQ?: Using the Venture Quotient to Manage Early-Stage Business Risk
Writing a Winning Business Plan: The Springboard for Successful Startups, Corporate Ventures and Growth Businesses
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