Core Disciplines: Entrepreneurship & Innovation; Information - Technology & Management; Public-Private Partnerships; Social Enterprise (Social Entrepreneurship); Sustainability
DESCRIPTION: SMART works to develop more efficient, environmentally and socially sustainable transportation systems in cities around the world. Its key approach is the Integrated Hub Network - a network that accesses several transportation modes in one place, while utilizing real-time transportation updates and information kiosks. Students help director Sue Zielinski pitch the Los Angeles project to an investment firm, taking into account the project's advantages, disadvantages, and ability to address global urban mobility issues.
TEACHING POINTS: After discussing this case study, students will be able to: Empathize with the frustration and pain felt by urban residents using transportation in cities around the world Assess the business opportunities for SMART's Integrated Mobility Hub, which offers a more efficient and environmentally and socially sustainable transportation system Make a pitch for SMART's Los Angeles Hub project to an investment firm
Secondary Tags: Customer Relationship Management; Energy and Utilities; Government & Policy; Innovation
Sales Rank: #295
There are no items related to this product at this time