Core Disciplines: Base of the Pyramid; BRIC (Brazil, Russia, India, China); Emerging and Developing Economies; International Business; Social Enterprise (Social Entrepreneurship); Sustainability
DESCRIPTION: This case follows the development of the Naandi Safe Water Program from the view of Naandi’s chairman and founder, Dr. K. Anji Reddy. In 2002, Dr. Reddy saw a sign informing affluent guests at a hotel that “the tap water in this toilet is potable.” Realizing that the affluent people of India have access to clean and drinkable water even in the toilet, yet the majority of India’s public health expenditure goes to treating waterborne diseases, Dr. Reddy became determined to bring safe drinking water to India’s villages. Naandi is not content with anecdotal evidence that clean water is eradicating poverty and improving lives. The company is conducting surveys before and after a plant is installed to establish control groups for comparison. With the surveys, Naandi will establish baselines and track improvements in five categories: 1) health; 2) aspirations; 3) school attendance; 4) medical expenses; and 5) loss of wages.
TEACHING POINTS: After discussing this case study, students will be able to: Describe the development of the Naandi Safe Water. Analyze Naandi's baselines and track improvements in five categories: 1) health; 2) aspirations; 3) school attendance; 4) medical expenses; and 5) loss of wages.
Secondary Tags: Consumer Products; Energy and Utilities; Government & Policy; Healthcare
Sales Rank: #188