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Monsanto Company (Spanish):
Búsqueda de Sostenibilidad (A)
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-429-093  Length: 38pages

Core Disciplines: Corporate Social Responsibility (CSR); International Business; Leadership/Organizational Behavior; Social Enterprise (Social Entrepreneurship); Sustainability

TEACHING NOTE: None

DESCRIPTION: Este caso explora la estrategia de negocios de la empresa Monsanto siguiendo principios de sostenibilidad y su consiguiente transicion de productor de quimicos a una gran compañia de “ciencias de la vida”, particularmente en el area de la bioquímica. Este caso presenta cinco secciones: 1) una encuesta de desafíos a la sostenibilidad que enfrenta el sector agrícola, 2) una visión general de la industria de la agrobiotecnología, 3) una breve historia de la empresa Monsanto, 4) un resúmen de las iniciativas de sostenibilidad de Monsanto y una descripción de su transición a las ciencias biológicas, y 5) un resúmen de las respuestas de las partes interesadas en el desarrollo de cultivos genéticamente modificados.

TEACHING POINTS: 

    No teaching points at this time

Secondary Tags: Business and Society; Consumer Products; Culture; Customer Relationship Management; Government & Policy; Manufacturing
Sales Rank: #287


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