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Monsanto Company (Spanish):
Búsqueda de Sostenibilidad (B)

by Stuart Hart

Product Type: Case Publication Date: 06/2010 Product ID#: 1-429-094 Length: 10pages

Core Disciplines: Corporate Social Responsibility (CSR); International Business; Leadership/Organizational Behavior; Social Enterprise (Social Entrepreneurship); Sustainability

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TEACHING NOTE: None

DESCRIPTION: Después de dos años de controversia en relación a sus cultivos genéticamente modificados y sus futuros planes de biotecnología en agricultura, Monsanto se enfrenta con el fracaso de una fusion planificada de su compañia y una caída de precio de las acciones. Con el crecimiento del mercado estancado y la fuerte desaprobación pública de la empresa, Monsanto debe determinar el camino hacia el futuro para su división de "ciencias de la vida".

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Secondary Tags: Business and Society; Consumer Products; Culture; Customer Relationship Management; Government & Policy; Manufacturing
Sales Rank: #222

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