Core Disciplines: Operations Management/Supply Chain
DESCRIPTION: This case follows Laura Milanes as she defines the problems facing Midco Pharmaceuticals, a leading manufacturer of store brand over-the-counter (OTC) drugs and vitamins. Students analyze Midco's new-product development (NPD) process. This requires critical-path, capacity, and process flow analysis. Students then conduct a cost-benefit analysis and make recommendations.
TEACHING POINTS: After discussing this case study, students will be able to: describe appropriate business terms and principles approriate to this case, apply critical concepts from earlier learning to define a solution to the case, successfully articulate data and information in support of the solution proposed, critically analyze and discuss other responses and solutions to the case, draw lessons from the case analysis, generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study, demonstrate leadership and scholarship in analysis.
Secondary Tags: Healthcare; Manufacturing
Sales Rank: #12