| Title:Subtitle |
Author(s) |
Short Description |
| 23andME: A profile of a Personal Genomics Company |
Scott A. Moore |
|
This is a short profile of the company 23andMe. It provides a brief over... |
| 24/7 Customer: A Profile of Call Center Operations |
C.K. Prahalad |
|
This case study is an in-depth analysis of 24/7 Customer, a business pro... |
| A Difficult Course (A) |
Susan Ashford |
|
This case is a cautionary tale about the consequences of cheating in bus... |
| A Difficult Course (B) |
Susan Ashford |
|
This case is a cautionary tale about the consequences of cheating in bus... |
| A Profile of Toyota's Production System |
Scott A. Moore |
|
This profile provides an overview of the Toyota Production System and th... |
| A Profile on PatientsLikeMe: Health 2.0 |
Scott A. Moore |
|
This profile describes PatientsLikeMe, an online healthcare database tha... |
| A Taxonomy of Process Types |
William Lovejoy |
|
This note describes the spectrum of process types, focusing on two pure ... |
| A&E Shirts, LLC: Assessing First Month Financial Performance |
Greg Miller |
|
Offering good practice for students just learning accounting, this exerc... |
| A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market |
Andrew Hoffman |
|
A123 Systems successfully went to market with new technologies that had ... |
| ABT Associates: Scaling Indoor Residual Spraying for Malaria Prevention in Africa |
Ravi Anupindi |
|
In the summer of 2011 Abt Associates was awarded a contract to implement... |
| Acumen Fund: An Organizational Profile |
Kelly Janiga Ramirez |
|
This profile highlights the work of the Acumen Fund, a nonprofit social ... |
| Acumen Fund: How to Make the Greatest Impact |
Ted London |
|
Acumen Fund is global philanthropic venture capital fund that seeks to p... |
| Acumen Fund: Talent Management at the Base of the Pyramid |
Jeffrey Sanchez-Burks |
|
Some of the greatest organizational challenges for social ventures servi... |
| Acumen Fund: Valuing a Social Venture (A) |
Gautam Kaul |
|
Acumen Fund is a social venture capital fund that primarily supports ven... |
| Acumen Fund: Valuing a Social Venture (B) |
Gautam Kaul |
|
This case is a follow-on to the case, "Acumen Fund: Valuing a Social Ven... |
| Acumen Fund (VIDEO): Interview with Brian Trelstad |
Ted London |
|
This video accompanies the case Acumen Fund: How to Make the Greatest Im... |
| Advanced Chemical Industries’ Shwapno Initiative: A Bridge Between Farmers and Urban Consumers |
Md. Ashaduzzaman |
|
In Bangladesh, most of the farmers, fisherman, and meat producers of the... |
| Adventureland: Disney’s Foreign Operations |
William J. Streeter |
|
The two Disney amusement park complexes in the U.S. have been tremendous... |
| Airbus and Boeing: The Fight for Hegemony |
Robert E. Kennedy |
|
Airbus and Boeing have been involved in a bruising battle for global air... |
| Alexander & Thurston: Inventory Management |
Wallace Hopp |
|
The president and CEO of A&T has expressed the opinion that there is too... |
| American Express: A Relationship, Not a Transaction |
M.S. Krishnan |
|
Jim Bush, Executive Vice President of American Express World Service, wa... |
| An Itch for Change: Challenges of Change Management for MamaBhasha Publications |
Ajith K. Thomas |
|
This mini-case was based on a true story of organizational change gone a... |
| Annapurna Salt: Hindustan Unilever, Limited. |
C.K. Prahalad |
|
In India, Iodine Deficiency Disorder hinders the growth and intellectual... |
| Anne Ladky: An Energy Approach to Leadership |
Jane Dutton |
|
Leaders of political advocacy organizations are faced with the challenge... |
| Anne Ladky (VIDEO) |
Jane Dutton |
|
We created a video of an interview with Anne Ladky to supplement the cen... |
| Aparajitha: Developing a Thinking Organization |
Paul Clyde |
|
Aparajitha is a company that has thrived in the booming economic climate... |
| Aramex: Delivering the Future (A) |
Robert E. Kennedy |
|
The Aramex case study presents the complex situation facing Fadi Ghandou... |
| Aravind: A Profile in Growing a Health Care Facility |
Paul Clyde |
|
Aravind, a network of hospitals in India, is the largest provider of eye... |
| Assessing Market Potential: The 4 Bs |
Christie L. Nordhielm |
|
Marketers struggle constantly to determine their return on marketing inv... |
| Augusta Richards: Responding to Plagiarism (A) |
Andrew Hoffman |
|
This is an ethics case about a dilemma facing Augusta Richards, professo... |
| Augusta Richards: Responding to Plagiarism (B) |
Andrew Hoffman |
|
This is the second part of the three-part case, Augusta Richards: Respon... |
| Augusta Richards: Responding to Plagiarism (C) |
Andrew Hoffman |
|
This is the third part of the three-part case, Augusta Richards: Respond... |
| Autoprime Corporation |
William Lovejoy |
|
The case describes the frustrating experiences of Alice Reinhart who is ... |
| ayzh at a Crossroad: Maternal Health for Whom? |
Asad Aziz |
|
This case won Third Place in the 2013 NextBillion Case Writing Competiti... |
| B&O Railroad Museum (VIDEO): Getting Back on Track |
Kathleen Sutcliffe |
|
This two-part video shows Courtney Wilson, Executive Director of the B&O... |
| B&O Railroad Museum, The: Getting Back on Track (A) |
Kathleen Sutcliffe |
|
This case presents students with a crisis at the Baltimore and Ohio (B&O... |
| B&O Railroad Museum, The: Getting Back on Track (B) |
Kathleen Sutcliffe |
|
This case presents students with a crisis at the Baltimore and Ohio (B&O... |
| B. Joseph White: Resilience in Action—Part 1 of 3 |
Jane Dutton |
|
This is the first of a three-part case that describes the reaction and a... |
| B. Joseph White: Resilience in Action—Part 2 of 3 |
Jane Dutton |
|
This is the second of a three-part case that describes the reaction and ... |
| B. Joseph White: Resilience in Action—Part 3 of 3 |
Jane Dutton |
|
This is the final addition to a three-part case that describes the react... |
| B. Joseph White (VIDEO) |
Jane Dutton |
|
The video contributes to a three-part case which describes the reaction ... |
| Base-of-the-Pyramid Module: Business Strategies |
Ted London |
|
The Base-of-the-Pyramid (BoP) refers to the billions of people who live ... |
| Bell Labs: Profile |
Scott A. Moore |
|
This is a concise profile of Bell Labs. It describes the company's h... |
| Better Place: Charging into the Future? |
Andrew Hoffman |
|
With partnerships and developments in nations across the globe, Better P... |
| BGSU BIZX4000: Senior Applied Business Experience |
None Selected |
|
This coursepack is for BizX4000 - Senior Applied Business Experience - a... |
| Bharti Airtel (A) |
C.K. Prahalad |
|
India's wireless giant Bharti Airtel (Airtel) exemplifies many of th... |
| Bharti Airtel (B) |
C.K. Prahalad |
|
This case study on India's wireless giant Bharti Airtel (Airtel) is the ... |
| Blueprint for Ford's Future: From Personal Automobiles to Mobility |
Andrew Hoffman |
|
Ford Motor Company’s Social Sustainability Manager, David Berdish, faces... |
| Blu-Ray versus HD DVD: The Battle Over the Next Generation High Definition DVD Format |
Michael Jensen |
|
Sony and Toshiba, the developers of the high definition DVD format Blu-r... |
| Boeing: The Fight for Fasteners |
Ravi Anupindi |
|
Boeing originally was scheduled to deliver the Dreamliner to airline cus... |
| BP and the Whiting Refinery: Beyond Petroleum (A) |
Tom Lyon |
|
Teaching Note available to Registered Educators This case describ... |
| BP and the Whiting Refinery: Beyond Petroleum (B) |
Tom Lyon |
|
This mini-case is a follow-up to the BP and the Whiting Refinery Case (A... |
| BP: Beyond Petroleum? |
Andrew Hoffman |
|
British Petroleum (BP), one of the world’s largest oil companies, had sp... |
| Branding Israel (A) |
Rajeev Batra |
|
This case study teaches students about the concept of nation branding th... |
| Branding Israel (B) |
Rajeev Batra |
|
This short case provides an update to the Branding Israel Case A, which ... |
| Branding Israel (VIDEO) |
Rajeev Batra |
|
This video is only available to registered educators for use in the c... |
| Bronson: A Journey to Excellence |
Lynn Wooten |
|
This short case is one of the eight in a series of cases written for the... |
| BTPN: Banking for the Bottom of the Pyramid in Indonesia |
R. Ryan Nelson |
|
First Place Winner - 2013 NextBillion Case Writing Competition. BTPN is ... |
| Build-A-Bear Workshop |
Robert J. Dolan |
|
This mini-case describes Build a Bear, an interactive store where custom... |
| Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care's Beekeeping Model |
Ted London |
|
It was late September, and Madison Ayer, chief executive officer of Hone... |
| Building a Sustainable Venture from the Ground Up: The Mountain Institute’s Earth Brick Machine |
Ted London |
|
The Mountain Institute works to improve environmental conditions and the... |
| Building and Scaling a Cross-Sector Partnership: Oxfam and Swiss Re Empower Farmers in Ethiopia |
Jonathan Doh |
|
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a... |
| BUSI 672-- Global Supply Chain Management (U. Maryland, Spring 2013) |
None Selected |
|
This coursepack is for BUSI 672 - Global Supply Chain Management, taught... |
| Business Model Innovation at TutorVista: Personalization and Global Resource Leverage |
C.K. Prahalad |
|
How do you convince American parents living in the Midwest to hire tutor... |
| Business Thought & Action Course |
Robert J. Dolan |
|
The course Business Thought & Action™ is a robust introduction to busine... |
| Business Thought & Action Course Overview |
Robert J. Dolan |
|
The course Business Thought & Action™ is a robust introduction to busine... |
| Business Thought & Action—Module 1: How Markets and Firms Work |
Robert J. Dolan |
|
This module reviews a wide variety of companies and markets and presents... |
| Business Thought & Action—Module 2: Creating, Running, and Sustaining Successful Businesses |
Robert J. Dolan |
|
Module 2 of the Business Thought & Action™ course is entrepreneurial-the... |
| Business Thought & Action—Module 3: Sources of Business Stress |
Robert J. Dolan |
|
The third module of the Business Thought & Action™ course is especially ... |
| Business Thought & Action—Module 4: International Business |
Robert E. Kennedy |
|
This fourth module of the Business Thought & Action™ provides course an ... |
| Business Thought & Action—Module 5: Business and Society |
Robert J. Dolan |
|
This fifth module Business Thought & Action™ course challenges students ... |
| Business Thought & Action—Module 6: You--Competencies for Success |
Robert J. Dolan |
|
This final one-session module is less comprehensive than other Business ... |
| Buyer/Seller Exchange Relationship |
Robert J. Dolan |
|
This case introduces students to the different market-making mechanisms.... |
| Calling and Talent Development: Not Your Average Working Joe |
Valerie Myers |
|
This case details the career development of an individual who is guided ... |
| Capacity Management at the Surgical Intensive Care Unit at St. Mary's Hospital |
Izak Duenyas |
|
This case explores the capacity management challenges facing the Surgica... |
| Capacity Management Note |
William Lovejoy |
|
Production capacity can be defined as the maximum rate at which a produc... |
| CARE: Making Markets Work for the Poor |
Ted London |
|
CARE is an international, humanitarian, non-governmental organization (N... |
| CARE (VIDEO): Interview with Late Lawson |
Ted London |
|
This video accompanies the case CARE: Making Markets Work. The video is ... |
| Caring Company Scheme, The: Building a Corporate Social Responsibility Movement in Hong Kong |
James Walsh |
|
This case study focuses on the Caring Company scheme, one of the most pr... |
| Caritex Cooperative |
John Stocker |
|
The founders of the Caritex Cooperative, Alex and Lucy Ivanov, created a... |
| Casas Bahia: Fulfilling a Dream |
C.K. Prahalad |
|
In fifty years, Casas Bahia has grown from one man selling blankets and ... |
| Cascade Engineering: Finding the Sweet Spot |
Lynn Wooten |
|
This short case is one of the eight in a series of cases written for the... |
| Cash Flow Statements: Financial Due Diligence for a Strategic Acquisition |
Greg Miller |
|
This case is a critical introduction, for business students, to the sign... |
| Catch a Falling STAR: Sustainable Financing for a BoP Hospital |
Paul Clyde |
|
Third Place Winner of the NextBillion 2011 Case Writing Competition STAR... |
| CCI: Last Mile Distribution Challenge |
Dr. Guda Sridhar |
|
In 2007, Akhilesh Gupta and Naren Shah reconfigured Candy and Chocolate ... |
| CEMEX: Innovation in Housing for the Poor |
C.K. Prahalad |
|
The third largest cement manufacturer in the world, CEMEX decided it nee... |
| CEMEX's Patrimonio Hoy: At the Tipping Point? |
Ted London |
|
This case sets the stage for the 2012 case study
| CEMEX's Patrimonio Hoy (VIDEO): At the Tipping Point? |
Ted London |
|
This video is a companion to the case study Chery Automobile: Vying for a Piece of the American Pie |
John Branch |
|
The Chery Automobile case focuses on the Chinese company, which, in 2007... |
| Chrysler: From Bankruptcy to Rebirth (A) |
William K Hall |
|
In 2009, Chrysler, one of the oldest and most storied American automotiv... |
| Circuit City |
Robert E. Kennedy |
|
This case tells the story of Circuit City (formerly known as Wards). It ... |
| Cisco SCRM in Action: 2011 Tōhoku Earthquake |
Ravi Anupindi |
|
Tohoku was not the first earthquake to impact Cisco’s operations in Japa... |
| Clorox Company Goes Green, The |
Andrew Hoffman |
|
~~Finalist and 3rd Place winner in the 2011 Oikos Casewriting Competitio... |
| Coke in the Crosshairs: Water, India, and the University of Michigan |
Andrew Hoffman |
|
How do you maintain relationships with companies that serve a majority o... |
| Community Enterprise Solutions: Replicating the Microconsignment Model |
Paul Godfrey |
|
This case won Honorable Mention in the 2013 NextBillion Case Writing Com... |
| Connecting the Rural Poor to the World: Grameen’s Village Phone in Bangladesh |
Ted London |
|
Grameen Telecom’s Village Phone is a program that is focused on bringing... |
| Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow |
Ted London |
|
This case continues the story from the revised 2006 case study |
| Crafting a Fulfilling Job: Bringing Passion Into Work |
Jane Dutton |
|
Jobs are typically designed by managers for employees. The concept of “j... |
| Creative Calligraphy Invitations: A Process Analysis |
Izak Duenyas |
|
You and your roommate are launching a calligraphy business out of your t... |
| Credit Cards for the Poor: HSBC in Sri Lanka |
Raed Elaydi |
|
This case follows the vision of Dalshan Ismail, Executive Director of HS... |
| Cross Border Valuation Exercise (A) |
Robert E. Kennedy |
|
This quiz accompanies the conceptual note, Cross-Border Project Valuatio... |
| Cross-Border Project Valuation |
Robert E. Kennedy |
|
Managers face a number of challenges when using traditional valuation ap... |
| Day One as CEO of Dover University Hospital: An In-Basket Case |
Michael Provitera |
|
Raymond Wilcox just began a new position as COO at Dover University Hosp... |
| Deja Shoe (A): Creating the Environmental Footwear Company |
Stuart Hart |
|
Long-time environment and recycling supporter Julie Lewis thought that s... |
| Deja Shoe (B): Product Launch |
Stuart Hart |
|
Deja Shoe (B) provides a follow-up to the scenario presented in Deja Sho... |
| Dell Inc.'s Production System |
Scott A. Moore |
|
This mini-case details the history of Dell and its made-to-order product... |
| Detroit Motors and General Auto: Globalization, Outsourcing, and Automation |
William J. Streeter |
|
The U.S. auto industry has been plagued by foreign imports for more than... |
| Dow Corning: The Path to Reinvention |
Lynn Wooten |
|
This short case is one of the eight in a series of cases written for the... |
| DRIN Peru and LIMPIO |
Veronica Velo |
|
The case refers to two telecommunication companies, one Italian and one ... |
| E+Co & Tecnosol: Energy Innovation |
C.K. Prahalad |
|
By providing growth capital to local entrepreneurs, E+Co helps deliver a... |
| eChoupal - ITC, Ltd.: Bringing Global Resources to Indian Farms |
C.K. Prahalad |
|
In setting up rural farmer-entrepreneurs with Internet access, and using... |
| eGovernance in Andhra Pradesh: Citizen Centricity |
C.K. Prahalad |
|
Partnering with business to deliver government services electronically i... |
| EID Parry: Indiagriline |
C.K. Prahalad |
|
EID Parry provides local entrepeneurs the technological backing to run I... |
| EMRI: Technology and Process Innovation in Emergency Care Delivery |
C.K. Prahalad |
|
Emergency Management and Research Institute (EMRI) is a pioneer and lead... |
| Entrepreneur's Dictionary, The: A Straightforward Guide to Business Terms |
James D. Price |
|
This dictionary provides comprehensive definitions for over 450 business... |
| Entrepreneurship: New Venture Creation Course |
James D. Price |
|
This course is a practical guide to starting a new business. From the in... |
| Entrepreneurship: New Venture Creation Course Overview |
James D. Price |
|
This course is a practical guide to starting a new business. From the in... |
| Entrepreneurship: New Venture Creation—Module 1: Evaluating Entrepreneurial Career Options and Startup Opportunities |
James D. Price |
|
This is the first of four modules in the Entrepreneurship: New Venture C... |
| Entrepreneurship: New Venture Creation—Module 1 (Slide Decks): Evaluating Entrepreneurial Career Options and Startup Opportunities |
James D. Price |
|
This PowerPoint slide deck PDF was designed for the 1st module in the En... |
| Entrepreneurship: New Venture Creation—Module 2: Understanding Startup Finances and Capital |
James D. Price |
|
This is the second of four modules in the Entrepreneurship: New Venture ... |
| Entrepreneurship: New Venture Creation—Module 2 (Slide Decks): Understanding Startup Finances and Capital Requirements |
James D. Price |
|
This PowerPoint slide deck PDF was designed for the 2nd module in the En... |
| Entrepreneurship: New Venture Creation—Module 2 (Spreadsheet): 5-yr Financial Projections |
James D. Price |
|
This Excel spreadsheet was designed for the Entrepreneurship: New Ventur... |
| Entrepreneurship: New Venture Creation—Module 3: Developing and Presenting Your Startup Business Plan |
James D. Price |
|
This is the third of four modules in the New Venture Creation course tha... |
| Entrepreneurship: New Venture Creation—Module 3 (Slide Decks): Developing and Presenting Your Startup Business Plan |
James D. Price |
|
This PowerPoint slide deck PDF was designed for the 3rd module in the En... |
| Entrepreneurship: New Venture Creation—Module 4: Launching and Managing the Startup Enterprise |
James D. Price |
|
This is the fourth and final module in the Entrepreneurship: New Venture... |
| Entrepreneurship: New Venture Creation—Module 4 (Slide Decks): Launching and Managing the Startup Enterprise |
James D. Price |
|
This PowerPoint slide deck PDF was designed for the 4th and final module... |
| Entrepreneurship: New Venture Creation—Module 4 (Spreadsheet): Risk Analysis |
James D. Price |
|
This Excel spreadsheet was designed for the Entrepreneurship: New Ventur... |
| Entry Mode |
Robert E. Kennedy |
|
After a firm has decided to internationalize, it must select the entry m... |
| Entry Mode (A): Make a Little, Sell a Little |
Robert E. Kennedy |
|
The Minnesota Mining and Manufacturing Company (3M) makes more than 40,0... |
| Entry Mode (B): The Simpsons |
Robert E. Kennedy |
|
Twenty years after its television debut, the animated series 'The Si... |
| Entry Mode (C): Super 8 Goes to China |
Robert E. Kennedy |
|
Super 8 was founded in 1974 with one modest model in Aberdeen, South Dak... |
| Entry Mode (D): Occidental's Accident |
Robert E. Kennedy |
|
Emerging economies are attractive from a business standpoint, but politi... |
| Entry Mode (E): Starbucks Goes Global |
Robert E. Kennedy |
|
Starbucks was founded in 1971 by three coffee aficionados. Thirty years ... |
| Equilibrium Capital Group: Investing in Energy Efficiency |
Tom Lyon |
|
Venture capitalists Bill Campbell and Kipp Baratoff have a decision to m... |
| Ethicon Endo-Surgery: The Patients’ Perspective |
Christie L. Nordhielm |
|
Shelley Peterson, newly-promoted General Manager of the Endosurgery Medi... |
| Ethicon Endo-Surgery: The Surgeons’ Perspective |
Christie L. Nordhielm |
|
Shelley Peterson, newly-promoted General Manager of the Endosurgery Medi... |
| Expanding the Playing Field: Nike’s World Shoe Project (A) |
Stuart Hart |
|
Nike's Footwear Director for Emerging Markets was challenged with “e... |
| Expanding the Playing Field: Nike’s World Shoe Project (B) |
Stuart Hart |
|
Nike’s World Shoe Project (B) accompanies Case (A). This one-page summar... |
| Foreign Direct Investment |
Robert E. Kennedy |
|
This technical note briefly introduces the reader to various Foreign Dir... |
| Friction and Frustration at TMG, Inc.: Leading and Motivating Teams |
Scott DeRue |
|
TMG has a very common problem. Its employees are experiencing a serious ... |
| From GECIS to Genpact: A Captive Goes Third-Party |
Robert E. Kennedy |
|
Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of ... |
| Fundación Paraguaya (A): The San Francisco School |
Paul Godfrey |
|
This case focuses on Fundacion Paraguaya, a microfinance institution in ... |
| Fundación Paraguaya (B): Measuring Social Impact |
Paul Godfrey |
|
This case accompanies the Fundacion Paraguaya (A) case. Martin Burt, CEO... |
| Fundación Paraguaya (C): Challenging SROI |
Paul Godfrey |
|
This case outlines four problems with the Social Return on Capital (SROI... |
| Genesis BioSystems: The Board Weighs In on Product Development Setbacks |
Tom Porter |
|
Genesis BioSystems is a venture-backed start-up that has developed a pot... |
| Gillette: The 11-cent Razor, India, and Reverse Innovation: Gillette: The 11-cent Razor, India, and Reverse Innovation |
Ryan Atkins |
|
The "Gillette: The 11-Cent Razor, India, and Reverse Innovation" case de... |
| Giving Tree International: ESL Training in Vietnam |
John Branch |
|
Giving Tree International is a non-profit founded in 2006 by six friends... |
| Glaxo and Zantac: The Life, Times, and Near Death of the World's Best-Selling Drug |
Robert J. Dolan |
|
This case details the history of Zantac, one of Glaxo’s most successful ... |
| Global Seeds to Village Farmers: Hearing the Voices at the BoP |
Ted London |
|
Pioneer Hi-Bred International, Inc., the hybrid corn company division of... |
| Globalization Comes to Nakamura Lacquer Company |
William J. Streeter |
|
This mini-case is about Nakamara, a Japanese tableware company that has ... |
| Going Global (A): General Motors |
Robert E. Kennedy |
|
This mini-case examines General Motors’(GM) expansion to emerging market... |
| Going Global (B): eBay |
Robert E. Kennedy |
|
eBay, the world’s leading e-commerce company, expanded to 39 markets sta... |
| Going Global (C): Infosys |
Robert E. Kennedy |
|
Infosys is a leading Indian information technology services firm, offeri... |
| Going Global (D): Apollo Hospitals |
Robert E. Kennedy |
|
Driven by lower costs and shorter waiting times, medical tourism is grow... |
| Going Global (E): Embraer |
Robert E. Kennedy |
|
This mini-case describes the Brazilian company Embraer’s push into the g... |
| Going Global (F): Haier Appliances |
Robert E. Kennedy |
|
Haier is one of China’s largest companies and a major competitor in the ... |
| Going Global (G): MTV India |
Robert E. Kennedy |
|
Attracted to the large population and rising middle class, MTV sought to... |
| Good Capital: Emergence of the Social Capital Market |
Gautam Kaul |
|
Fourth Place Winner of the NextBillion 2011 Case Writing Competition Ke... |
| GoodBelly: Using Statistics to Justify the Marketing Expense |
Hyun-Soo Ahn |
|
GoodBelly is trying to boost its sales at grocery stores like Whole Food... |
| GoodBelly Epilogue (Video) |
Hyun-Soo Ahn |
|
Click on the Preview PDF icon above to view the free video. 2011 Ross MB... |
| GoodBelly—Excel Spreadsheet: Using Statistics to Justify the Marketing Expense |
Hyun-Soo Ahn |
|
GoodBelly is trying to boost its sales at grocery stores like Whole Food... |
| Google Energy Shifts into Renewables |
Andrew Hoffman |
|
Google has been widely criticized for its data center energy usage. Goog... |
| Grainger: Re-engineering an International Supply Chain |
Amitabh Sinha |
|
Grainger is a distributor of MRO (maintenance, repair, and operations) e... |
| Greenbacks for Belize |
William J. Streeter |
|
In November 2007 Belize's Prime Minister submitted a proposal to the... |
| Growing Pains of the Tata Nano |
Scott A. Moore |
|
Ratan Tata, CEO of Tata Motors, wants to introduce the world's cheap... |
| Habitat for Humanity: Implementing a Global Strategy Locally |
Daniel Fogel |
|
Fifth Place Winner of the NextBillion 2011 Case Writing Competition Henr... |
| Handy Lab, Lab-on-a-Chip: The Next Generation of Diagnostics |
Thomas C. Kinnear |
|
|
| Hank Thaler: Ethics of Disclosure (A) |
Andrew Hoffman |
|
This ethics mini-case describes a dilemma faced by Hank Thaler, the CEO ... |
| Hank Thaler: Ethics of Disclosure (B) |
Andrew Hoffman |
|
This mini-case follows up Hank Thaler (A). It describes the decision mad... |
| Harley Davidson Purchase (A): Role of the Buyer |
Andrew Hoffman |
|
This is going to be your first Harley-Davidson! You can't wait! For ... |
| Harley Davidson Purchase (B): Role of the Seller |
Andrew Hoffman |
|
This is going to be your last Harley-Davidson! You've had enough. Yo... |
| Having a Calling and Crafting a Job (VIDEO): The Case of Candice Billups |
Amy Wrzesniewski |
|
The video case of Candice Billups, hospital custodian, is designed to e... |
| Heart of Reuters, The (A) |
Jane Dutton |
|
The Heart of Reuters (Parts A and B) describes the responses of Reuters ... |
| Heart of Reuters, The (B) |
Jane Dutton |
|
The Heart of Reuters (Parts A and B) describes the responses of Reuters ... |
| Heart of Reuters, The (Video) |
Jane Dutton |
|
This video set accompanies the The Heart of Reuters case studies (Parts ... |
| Highland Hospital Operating Room Scheduling |
William Lovejoy |
|
This case uses the example of a hospital operating room to teach student... |
| Hindustan Lever (VIDEO): Interview with Vijay Sharma |
Ted London |
|
This video accompanies the case "Hindustan Lever at the Base of the Pyra... |
| Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century |
Ted London |
|
Hindustan Lever Limited, principally owned by Unilever, operates Shakti,... |
| Honest Tea: Sell Up or Sell Out? |
Andrew Hoffman |
|
Are “wide-scale distribution” and “sustainability” mutually exclusive? T... |
| Honey Care’s New Business Model and Side-Selling Issue (Videos) |
Ted London |
|
Click on the preview PDF icon above to view the video. Honey Care Africa... |
| Honor Code: A Sticky Situation in Business School (A) |
Susan Ashford |
|
This case is a cautionary tale about the consequences of cheating in bus... |
| Honor Code: A Sticky Situation in Business School (B) |
Susan Ashford |
|
This case is a cautionary tale about the consequences of cheating in bus... |
| How Much and From Whom?: An Exercise in Seed-Stage Financing |
Tom Porter |
|
The founders of start-up biotech company Chiral Intermediates have an im... |
| How to Write a Business Case |
GlobaLens |
|
This note is available FREE of CHARGE; click the product preview pdf and... |
| Hydraid: Safe Water for the Base of the Pyramid |
Paul Mudde |
|
This case won Second Place in the 2013 NextBillion Case Writing Competit... |
| ICICI Bank: Microfinance in India |
C.K. Prahalad |
|
As the second-largest bank in India, ICICI Bank has led multiple initiat... |
| Implementing Positive Organizational Scholarship at Prudential |
Kim Cameron |
|
Positive environment in the workplace is usually assumed to be beneficia... |
| In Search of Proof: Finding the Barefoot Banker in the Tea Hills |
Elayid Raed |
|
The case is about Anup Noori's efforts to expand on the Microfinance... |
| InnoCentive: Profile |
Scott A. Moore |
|
This is a concise profile of InnoCentive—the company that created the fi... |
| Integrating Environmental Goals and Firm Strategy: China Mobile and Climate Change |
Jacob Park |
|
In September 2009, Chinese President Hu declared that China would reduce... |
| International Development Enterprise India's (IDEI) Affordable Irrigation Technology: Making a Big Social Impact? |
Syed Abdul Samad |
|
This case is featured as part of the Next Billion/WDI 2010 Case Writing ... |
| International Marketing Mini-Cases Collection |
John Branch |
|
This 'bundle of case' include:
- Inventory Gremlins
|
Greg Miller |
|
Can you practice basic accounting principles through an interesting stor... |
| Iowa Speedway: Determining Depreciable Life (A) |
David Wright |
|
The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Enterta... |
| Iowa Speedway: Determining Depreciable Life (B) |
David Wright |
|
The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Enterta... |
| Iowa Speedway: Determining Depreciable Life (C) - Key Takeaways |
David Wright |
|
The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Enterta... |
| IRC in Sierra Leone, The: The Path to Scale for an Alternative Microfranchising Model |
John Baker |
|
This case is featured as part of the Next Billion/WDI 2010 Case Writing ... |
| ITC e-Choupal 3.0 |
C.K. Prahalad |
|
This case study is an in-depth analysis of ITC’s initiative to develop t... |
| IT-Enabled Services (A): Healthscribe |
Robert E. Kennedy |
|
This mini-case is from the IT-Enabled Services Series. It is designed to... |
| IT-Enabled Services (B): Transworks |
Robert E. Kennedy |
|
This mini-case is from the IT-Enabled Services Series. It is designed to... |
| IT-Enabled Services (C): GE Capital International Services |
Robert E. Kennedy |
|
This mini-case is from the IT-Enabled Services Series. It is designed to... |
| IT-Enabled Services (D): Spectramind eServices |
Robert E. Kennedy |
|
This mini-case is from the IT-Enabled Services Series. It is designed to... |
| IT-Enabled Services (E): Bechtel India |
Robert E. Kennedy |
|
This mini-case is from the IT-Enabled Services Series. It is designed to... |
| IT-Enabled Services (F): Teleradiology Solutions, Inc.. |
Robert E. Kennedy |
|
This mini-case is from the IT-Enabled Services Series. It is designed to... |
| Jaipur Foot: Challenging Convention |
C.K. Prahalad |
|
With five and a half million amputees, there is an almost overwhelming n... |
| Jaipur Rugs: Short Version |
C.K. Prahalad |
|
The Jaipur Rugs |
| Jamba Juice and the Foam Cup |
Andrew Hoffman |
|
Environmental issues increasingly influence many aspects of business inc... |
| Job Crafting at Burt's Bees |
Jane Dutton |
|
Job designs are typically created by managers for employees. But employe... |
| Joe Stoddard: Medical Marketing and Personal Privacy |
Andrew Hoffman |
|
Joe Stoddard was a certified public accountant. He was in good health. H... |
| Joy to the World...through Software Development at Menlo Innovations |
Paul Clyde |
|
"Make mistakes faster". This slogan, and others like it, can be seen pro... |
| JuggleFrogs: Opening the Door to Reputable Tradespeople |
Veronica Velo |
|
This case illustrates the development of a "dot-com" start-up in the dom... |
| Just Baked Inventory Management |
Eric Svaan |
|
What’s better than a Just Baked cupcake? Nothing really, especially when... |
| Kellogg's Cereal Production Process |
Izak Duenyas |
|
Kellogg Company, one of the largest cereal companies in the world, is st... |
| Kentucky Fried Chicken: Crisis Communication—Rat Trap! |
Glyn ATWAL |
|
An isolated rat infestation in a Kentucky Fried Chicken restaurant in Ne... |
| Kinder, Lydenberg, and Domini and Socially Responsible Investing |
Paul Godfrey |
|
This case study tells the story of KLD Research & Analytics, which provi... |
| LanServe Corporation (A) |
William Lovejoy |
|
This case explores the LanServe Corporation, a company that focuses on m... |
| LanServe Corporation (B) |
William Lovejoy |
|
This case builds upon LanServe Corporation (A). LanServe, a company that... |
| Laura Moore and the Center for Executive Woman |
Christie L. Nordhielm |
|
Laura Moore, CEO of her own executive recruiting firm, Moore Associates,... |
| Leadership Crisis Challenge: STAR Global Beverages & the AquaStar Crisis |
Susan Ashford |
|
Winner of the 2011 University of Michigan Provost... |
| Leadership Crisis Challenge: Olick International |
Susan Ashford |
|
Winner of the 2011 University of Michigan Provost... |
| Leadership Crisis Challenge: Olick International (Video) |
None Selected |
|
Click on the Preview PDF icon above to view the free video. This video i... |
| Leadership Crisis Challenge: Pharmeck |
Susan Ashford |
|
Winner of the 2011 University of Michigan Provost... |
| Leadership Crisis Challenge: Pharmeck (video) |
None Selected |
|
Click on the Preview PDF icon above to view the free video. This video i... |
| Leadership Crisis Challenge: Timora International |
Susan Ashford |
|
Winner of the 2011 University of Michigan Provost... |
| Lean Process Improvements at Cleveland Clinic |
Izak Duenyas |
|
This case study teaches students about lean process improvement projects... |
| Left Shoe Company: Profile |
Scott A. Moore |
|
This is a concise profile of Left foot Company, the customized shoe busi... |
| Lehman Brothers |
Robert J. Dolan |
|
This informational case details the story of Lehman Brothers in the wake... |
| Lewis Stone Inc. |
William Lovejoy |
|
Lewis Stone is a small, Midwestern company that manufactures plastic par... |
| LifeSpring Hospitals |
Aneel Karnani |
|
This case study details LifeSpring Hospitals, a maternity hospital chain... |
| LivingHomes |
Andrew Hoffman |
|
~~Awarded 3rd prize in the 2008 oikos Casewriting Competition~~ Steve Gl... |
| LivingHomes (A) (VIDEO) |
Andrew Hoffman |
|
This video accompanies the case "LivingHomes." It depicts a site install... |
| LivingHomes (B) (VIDEO) |
Andrew Hoffman |
|
This video accompanies the case, LivingHomes. It is an interview with th... |
| Losing Face on Facebook |
Glyn ATWAL |
|
Casey Cook had been client services director at a Madison Avenue adverti... |
| Madras Cements, Ltd. |
C.K. Prahalad |
|
This case follows Madras Cement Company's tenacity in its effort to impl... |
| Making a Market: eBay, StubHub, and Swaptree |
Robert J. Dolan |
|
This case is comprised of three concise vignettes describing three diffe... |
| Managing Inventories |
Eric Svaan |
|
This reference note introduces inventory concepts, tradeoffs involved in... |
| Maritime Transportation: The Global System of Shipping and Ports |
Ravi Anupindi |
|
This conceptual note is focused on one of the most important aspects of ... |
| Martin Burt: A Conversation with a Social Entrepreneur |
Paul Godfrey |
|
This case provides students with an in-depth interview with Martin Burt,... |
| Marvel Comics: From Stan Lee to Mickey |
Scott A. Moore |
|
This profile describes Marvel Comics' beginning as a small start-up,... |
| Mass Production and Vertical Integration at Ford in the 1920s |
Robert E. Kennedy |
|
This mini-case provides a concise description of Ford's early histor... |
| MBAMGT 684 Social Enterprise & Poverty Alleviation Coursepack (UMass-Boston) |
None Selected |
|
This coursepack is for MBAMGT 684, Social Enterprise & Poverty Alleviati... |
| McDonald’s (A): McDonald’s Environmental Strategy |
Stuart Hart |
|
McDonald's Case (A) is the first piece in the McDonald's case se... |
| McDonald’s: Profile on Its Rise, Descent, and Return |
Scott A. Moore |
|
This profile chronicles McDonald's rise over 40 years, its sudden de... |
| McDonald's (B1): The Clamshell Controversy |
Stuart Hart |
|
McDonald's Case (B1) is the second piece in the McDonald's case series. ... |
| McDonald's (B2): The Decision |
Stuart Hart |
|
Case B2 is the third of part of the McDonald's Case Series. It is a ... |
| McDonald's (C): Sustaining McDonald’s Environmental Success |
Stuart Hart |
|
McDonald's Case (C) is the fourth piece in the McDonald's case s... |
| Midco Pharmaceuticals |
William Lovejoy |
|
This case follows Laura Milanes as she defines the problems facing Midco... |
| Middletown General Hospital Emergency Department Observation Unit Analysis |
William Lovejoy |
|
This case uses the example of a Hospital's Emergency Department to i... |
| Molten Metal Technology (A) |
Andrew Hoffman |
|
This case describes Molten Metal Technology's beginnings and its new... |
| Molten Metal Technology (B) |
Andrew Hoffman |
|
This case, the second in a series, describes Molten Metal Technology'... |
| Monsanto Company (A): Quest For Sustainability |
Stuart Hart |
|
This case explores Monsanto's sustainability-based strategy and subs... |
| Monsanto Company (B): Quest For Sustainability |
Stuart Hart |
|
Following two years of sustained controversy over its genetically modifi... |
| Monsanto Company (Spanish): Búsqueda de Sostenibilidad (A) |
Stuart Hart |
|
Este caso explora la estrategia de negocios de la empresa Monsanto sigui... |
| Monsanto Company (Spanish): Búsqueda de Sostenibilidad (B) |
Stuart Hart |
|
Después de dos años de controversia en relación a sus cultivos genéticam... |
| Movirtu's Cloud Phone Service: Funding a Base-of-the-Pyramid Venture |
Ted London |
|
Who are the right investors for a for-profit company targeting the world... |
| Movirtu's Cloud Phone Service (video): Funding a Base-of-the-Pyramid Venture |
Ted London |
|
Click on the Inspection or Preview PDF icons at right to view the free v... |
| MSU Federal Credit Union, The: People Helping People |
Lynn Wooten |
|
This short case is one of eight in a series of cases written for the Nex... |
| Mushrooms as a Viable Product for Poverty Alleviation in Tanzania |
Geoffrey R. Archer |
|
This case won Honorable Mention in the 2013 NextBillion Case Writing Com... |
| Naandi Foundation: Bringing Safe Water to India's Villages and Communities |
Allen Hammond |
|
This case follows the development of the Naandi Safe Water Program from ... |
| Naandi Foundation:—Slide Deck: Bringing Safe Water to India's Villages and Communities |
James Koch |
|
The failure of governments and international agencies to provide access ... |
| NAFTA Arrives at Maxwell Tomato Farms |
William J. Streeter |
|
Having misjudged their level of risk, a family must deal with the implic... |
| Nanocerox |
Thomas C. Kinnear |
|
Nanocerox is a start-up company based in Ann Arbor, MI, that provides na... |
| Natural8 Ltd.: Science, Beauty and Nature All in One Lipstick |
Veronica Velo |
|
This case discusses the story of a new beauty product, Natural8, a lipst... |
| Net Impact of NetSuite Case, The |
Christie L. Nordhielm |
|
Zack Nelson, President and CEO of NetSuite, is looking to expand his bus... |
| New Technologies and Financial Communications: The Opportunities and Risk of Social Media and Other Online Tools for Investor Relations |
Greg Miller |
|
A slew of information technologies have emerged in recent years with the... |
| Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value |
Ted London |
|
During the last decade, first-generation "Base of the Pyramid" (BoP) ven... |
| NextBillion 2011 Case Writing Competition Winners: Case Studies in Social Enterprise and BoP |
Scott A. Moore |
|
Winners of an academic business case competition co-sponsored by the Wil... |
| NextEra Energy |
Andrew Hoffman |
|
Rick Anderson, senior director of NextEra’s Green Marketing Group, is cr... |
| NIKEiD: Profile |
Scott A. Moore |
|
This is a concise profile of NIKEiD, Nike's customized product line.... |
| Note for Students on Case Preparation and Analysis |
Robert E. Kennedy |
|
This note is an overview for students on how to prepare for the case met... |
| Note on Advertainment: Fusing Advertising and Entertainment |
Cristel Russell |
|
This note on the $6 billion advertainment industry outlines how product ... |
| Note on Applying Design Thinking to Your Social Venture |
Moses Lee |
|
Today, most innovative and high-impact social ventures operating at the ... |
| Note on Balance of Payments: How and Why It All Adds Up |
William J. Streeter |
|
Alarm and confusion regarding balance of payments and the United States’... |
| Note on Balance of Payments—Slide Deck: How and Why It All Adds Up |
William J. Streeter |
|
Alarm and confusion regarding balance of payments and the United States’... |
| Note on Building a Successful Startup Management Team: 12 Keys |
James D. Price |
|
The vast majority of all viable new inventions or business ideas never m... |
| Note on Building Shareholder Value by Commercializing Corporate Innovation |
James D. Price |
|
The vast majority of all viable new inventions or business ideas never m... |
| Note on Business Model Innovation: It Can Be as Critical to New-Business Success as Technology Innovation |
James D. Price |
|
Surprisingly, the dominant competitor that eventually surfaces in many i... |
| Note on Capitalization Tables for New Ventures: Figuring Out How Much Money Your Startup Needs, When You Should Raise It, and How Much It Will Cost |
James D. Price |
|
This note introduces students to the concept of capitalization tables. I... |
| Note on Corporate Social Responsibility: A Debate |
Aneel Karnani |
|
This note is a summary of the articles originally published in the Winte... |
| Note on Corruption in International Business (A) |
Robert E. Kennedy |
|
This note focuses on corruption in international business. It defines co... |
| Note on Corruption in International Business (B) |
Robert E. Kennedy |
|
This note focuses on corruption in international business. It defines co... |
| Note on Developing Financial Projections for Startups and Growth Businesses |
James D. Price |
|
Prospective investors in startups and growth businesses expect to review... |
| Note on Digitization and its Effects |
Scott A. Moore |
|
The purpose of this note is to provide some insight about the change fro... |
| Note on Economic Variation Across Firms |
Robert E. Kennedy |
|
This note is intended to provide insights into variation across firms an... |
| Note on Exploring the Value Chain of Branded Fashion Goods |
Scott A. Moore |
|
This note profiles two companies--Gap Inc. and Deckers Outdoors Corp--wi... |
| Note on Google AdWords |
Scott A. Moore |
|
This profile describes Google AdWords, which offers advertisers placemen... |
| Note on How to Write a Teaching Note |
GlobaLens |
|
This note is available FREE of CHARGE; click the product preview pdf and... |
| Note on Life-Cycle Analysis |
Stuart Hart |
|
This note gives a general overview of Life-cycle analysis (LCA). As corp... |
| Note on Linear Programming: A Brief Overview |
Roman Kapuscinski |
|
In some situations, the available resources are adequate to carry ... |
| Note on Managing Investor Due Diligence When Raising Capital for an Early-Stage Business |
James D. Price |
|
This note provides two items that entrepreneurs and start-up teams will ... |
| Note on Managing the Value Chain: Governance, Location, and Firm Scope Decisions |
Robert E. Kennedy |
|
This note explains the considerations involved in determining a firm’s v... |
| Note on Nation Branding |
Rajeev Batra |
|
This conceptual note gives students a brief overview of the emerging fie... |
| Note on Organizational Architecture for International Operations: Structure Follows Strategy |
William J. Streeter |
|
This conceptual note describes choices for organizational structure base... |
| Note on Organizational Resilience: Harnessing Potential in the Face of Adversity |
Kathleen Sutcliffe |
|
Resilience, while often used to describe individuals who have overcome h... |
| Note on Prahalad and Krishnan's The New Age of Innovation |
Scott A. Moore |
|
In The New Age of Innovation, C.K. Prahalad and M.S. Krishnan, professor... |
| Note on Project Management |
Jim Reece |
|
Whether you are constructing a new building, installing a new computer, ... |
| Note on Sensing Opportunity |
Robert J. Dolan |
|
The majority of new product ideas never make it to market. This note is ... |
| Note on Setting the Scope of Your Business |
Scott A. Moore |
|
The purpose of this note is to consider the decisions that firms' le... |
| Note on Strategies and Tools for Developing Cultural Intelligence: Bridging in a Globalizing World |
Jeffrey Sanchez-Burks |
|
Globalization has significantly changed the environment for doing busine... |
| Note on Technological Advances and the Movie Experience in the U.S. |
Scott A. Moore |
|
This note chronicles the technological advances in the American movie in... |
| Note on the Company Paragraph: A Key Component of Successful Positioning |
James D. Price |
|
An undervalued but crucial component of a business’s integrated communic... |
| Note on the Decline of the “Big Three” U.S. Auto Producers, The |
Robert E. Kennedy |
|
GM, Ford, and Chrysler, the “Big Three” of the U.S. automotive industry,... |
| Note on the Elevator Pitch: A Brief, Verbal Overview of Your Startup Business |
James D. Price |
|
The brief, verbal, executive overview of the startup business – the so-c... |
| Note on The Global Business Environment |
Robert E. Kennedy |
|
This note describes the historical, present day, and projected future of... |
| Note on the Global Middle Class |
Robert E. Kennedy |
|
Rapid economic growth in India, China, and other developing nations in t... |
| Note on the McDonald's Environmental Cases |
Stuart Hart |
|
This note, which is intended to accompany the McDonald's case series... |
| Note on the Role of Subsidies in a Market Economy, The |
Ted London |
|
A review of the topic of subsidies yields a wide range of perspectives. ... |
| Note on the Secrets of Entrepreneurial Success |
James D. Price |
|
Entrepreneurship is an increasingly popular career path – for young adul... |
| Note on the Services Shift: Managing the Global Sourcing of Services |
Robert E. Kennedy |
|
Most business people, pundits, and politicians in the U.S. and other dev... |
| Note on the Significance of a Piggy Bank: Relearning Lessons We’ve Forgotten |
Michael Costello |
|
It's easy to forget childhood lessons. This is the story of how Puri... |
| Note on the Use of Solver in Excel |
Roman Kapuscinski |
|
Spreadsheet programs (e.g., Lotus, Excel, Quattro-Pro) make it very easy... |
| Note on the Value Chain: A Framework for Analyzing Firm Activities |
Robert E. Kennedy |
|
This note is an adaptation for classroom use of Chapter 2 of "The Servic... |
| Note on the Value Proposition and Business Models |
Robert J. Dolan |
|
This note introduces students to what a Value Proposition is. It walks s... |
| Note on The Venture Presentation: How to Successfully Position Your Startup with Investors & Strategic Partners |
James D. Price |
|
As an entrepreneur or start-up CEO, once you get your foot in the door w... |
| Note on the Venture Value Chain: A Conceptual Framework for Building Successful New Businesses |
James D. Price |
|
This note introduces the Value Venture Chain (VVC) model, which applies ... |
| Note on Theories of Strategic Trade: Beyond Comparative Advantage |
Robert E. Kennedy |
|
The so-called New International Economics (alternatively, Strategic Trad... |
| Note on Trade and Comparative Advantage |
Robert E. Kennedy |
|
Whether nations benefit from trade is a question that has been passionat... |
| Note on Understanding Balance of Payments |
Robert E. Kennedy |
|
National governments keep track of financial flows into and out of their... |
| Note on Understanding Exchange Rates |
Robert E. Kennedy |
|
In today’s global economy, exchange rates have a significant influence o... |
| Note on Using the Venture Quotient to Manage Early-Stage Business Risk?: What's Your VQ? |
James D. Price |
|
Building a brand new business from scratch is fraught with peril. Yet ir... |
| Note on Variability, Buffers, and Inventory |
William Lovejoy |
|
Most production systems are faced with the problem of variability. Custo... |
| Note on Waiting Lines: Variability, Utilization, and Inventory |
Eric Svaan |
|
Have you ever stepped into line at the grocery store and wondered how lo... |
| Note on Waiting Lines—spreadsheet: VUT Equation for General Distribution--Queue Length Formula |
Eric Svaan |
|
Ever stepped into line at the grocery store and wondered how long you wo... |
| Note on What Corporations Can Learn From Entrepreneurs: Applying Startup Skills to Accelerate Corporate Innovation |
James D. Price |
|
It’s fair to say that many large, established organizations tend not to ... |
| Note on Writing a Winning Business Plan: The Springboard for Successful Startups, Corporate Ventures, and Growth Businesses |
James D. Price |
|
While for most people, the business plan conjures images of entrepreneur... |
| Note on Writing an Effective Syllabus |
GlobaLens |
|
This note is available FREE of CHARGE; click the product preview pdf and... |
| Open Book Finance |
Ryan Smerek |
|
This case outlines the origins of Open Book Finance, its core elements, ... |
| Oxfam's "Make Trade Fair" Campaign Against Starbucks |
Christie L. Nordhielm |
|
Oxfam and a coalition of allies asked Starbucks to sign an agreement to ... |
| Oz TV |
Izak Duenyas |
|
This year, television service provider Oz TV’s financial figures are tro... |
| P&G: Engaging Customers Through Branded Entertainment |
Rajeev Batra |
|
This case presents the novel approach Procter & Gamble (P&G) has taken t... |
| Partnership for Katine Village: AMREF & The Guardian Newspaper |
Christie L. Nordhielm |
|
AMREF (African Medical and Research Foundation) is an NGO working on hea... |
| Patagonia: Encouraging Customers to Buy Used Clothing (A) |
Andrew Hoffman |
|
How do you make money when you tell your customers 'don't buy ou... |
| Patagonia: Encouraging Customers to Buy Used Clothing (B) |
Andrew Hoffman |
|
How do you make money when you tell your customers 'don't buy our stuff ... |
| PepsiCo & Coca-Cola Company: Vertical Integration |
Aneel Karnani |
|
In 2009, Pepsi acquired its two largest franchised bottlers. Six months... |
| Petro Refinery: Product Mix Optimization |
Izak Duenyas |
|
Petro Refinery LLC, a crude oil refinery, faces an issue common in many ... |
| Plante & Moran: All You Really Need to Know |
Lynn Wooten |
|
This short case is one of eight in a series of cases written for the Nex... |
| Pricing Games: Sony PlayStation and Microsoft Xbox |
Valerie Y. Suslow |
|
Economic game theory can be a tedious and difficult concept, but it does... |
| Process Measures: Basic Concepts and Definitions |
Eric Svaan |
|
This note describes and defines concepts used by operation management pr... |
| Procter & Gamble’s PUR Purifier of Water: How Global Corporate Philanthropy Builds Shareholder Value |
Carol Seagle |
|
Over the last ten years, Procter & Gamble has helped to distribute over ... |
| Profile of Enron: The Rise and Fall |
Scott A. Moore |
|
In 1999, Enron was the #1 company in innovation and quality of managemen... |
| Profile of Kodak: From Film to Digital Photography |
Scott A. Moore |
|
Kodak has been a leader in convenient and cutting edge products for many... |
| Quality Management Concepts and Basic Tools |
Eric Svaan |
|
This reference note serves as a broad introduction to the area of qualit... |
| Quicken Loans: An Enduring Entrepreneurial Spirit |
Lynn Wooten |
|
This short case is one of eight in a series of cases written for the Nex... |
| Rainforest Expeditions: Planning for the Future |
Gautam Kaul |
|
2004 marked the 15th anniversary of the founding of the ecotourism compa... |
| Range Resources: A Commitment to Transparency |
Andrew Hoffman |
|
John Pinkerton, CEO of natural gas company Range Resources, must conside... |
| REI Rentals |
Damian Beil |
|
Kirk Myers, REI’s Manager of Corporate Social Responsibility (CSR), twir... |
| Remanufacturing at Cummins, Inc. |
Brian Talbot |
|
Cummins is one of the world’s largest manufacturers and remanufacturers ... |
| Restructuring the International Activities of Clayton Electronics Company |
William J. Streeter |
|
Clayton is an electronics company with a strong international component.... |
| Russell Athletic Tries to Keep the Shirt on Its Back (A) |
Brian Talbot |
|
Russell Athletic, one of the University of Michigan's primary provid... |
| Russell Athletic Tries to Keep the Shirt on Its Back (B) |
Brian Talbot |
|
This case involves a recent labor rights controversy surrounding Russel... |
| SC Johnson and the Greenlist Backlash |
Andrew Hoffman |
|
This case centers on SC Johnson’s CEO, H. Fisk Johnson, and his decision... |
| SC Johnson and the Greenlist Opportunity |
Stuart Hart |
|
SC Johnson, a leading consumer products goods company, developed a paten... |
| Sealed Air Corporation: The Road From 1980-2000 |
Robert J. Dolan |
|
This mini-case is an update to "Sealed Air Corporation", a case publishe... |
| Selling Health: Hindustan Lever and the Soap Market |
C.K. Prahalad |
|
Around the world, 2.2 million people die from diarrheal disease every ye... |
| Serious Play at the Make-A-Wish-Foundation |
Adam Grant |
|
This case explores the benefits and challenges of creating and sustainin... |
| Service Excellence Cases 2013 (University of Victoria Coursepack) |
None Selected |
|
This coursepack is for the course "Competing Through Service Excellence"... |
| Sherwin Williams: Splashing Into the Low VOC Paint Market |
Andrew Hoffman |
|
In late 1996, Sherwin-Williams CEO John Breen sat at his desk, preparing... |
| Six Flags |
Robert J. Dolan |
|
This case is about Six Flags, a national theme park chain, as its CEO, M... |
| Small Parts, Big Problems: Fastener Management at American Turbochargers, Inc. |
Dr. Gunter Dufey |
|
In an extremely competitive market, ATI had to keep costs as low as poss... |
| SMART: Global Urban Mobility Solutions |
Nigel Melville |
|
SMART works to develop more efficient, environmentally and socially sust... |
| Snapple Beverages |
Robert J. Dolan |
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How do you blow a $1.7 billion merger? You buy a company with a popular ... |
| Social Entrepreneurship Module |
Paul Godfrey |
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This module uses a series of six cases surrounding three examples of soc... |
| Sproxil: Saving Lives Through Technology and Social Enterprise |
Dr. Prashant Yadav |
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As he read the media reports on Sproxil’s successful completion of the f... |
| Stonewall Community Foundation: Increasing Awareness and Donations |
Christie L. Nordhielm |
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This case follows Bill Mattle, the executive director of the Stonewall C... |
| Strategies for Sustainable Development Course |
Andrew Hoffman |
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The Strategies for Sustainable Development course is comprised of seven ... |
| Strategies for Sustainable Development—Module 1: Sustainability and the Regulatory Environment |
Andrew Hoffman |
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This is the first of seven modules in the Strategies for Sustainable Dev... |
| Strategies for Sustainable Development—Module 2: New Sustainable Consumer Segments |
Andrew Hoffman |
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This is the second of seven modules in the Strategies for Sustainable De... |
| Strategies for Sustainable Development—Module 3: External Pressures and Social Change Agency |
Andrew Hoffman |
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This is the third of seven modules in the Strategies for Sustainable Dev... |
| Strategies for Sustainable Development—Module 4: New Markets in Developing Countries and Base-of-the-Pyramid |
Andrew Hoffman |
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This is the fourth of seven modules in the Strategies for Sustainable De... |
| Strategies for Sustainable Development—Module 5: Hybrid Organizations and New Business Models |
Andrew Hoffman |
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This is the fifth of seven modules in the Strategies for Sustainable Dev... |
| Strategies for Sustainable Development—Module 6: Mainstream Companies and New Business Models |
Andrew Hoffman |
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This is the sixth of seven modules in the Strategies for Sustainable Dev... |
| Strategies for Sustainable Development—Module 7: Venture Capital and Energy Efficiency |
Andrew Hoffman |
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This is the seventh module of the Strategies for Sustainable Development... |
| Strategy Fall 2012 Coursepack |
None Selected |
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This coursepack is for BADM 4801, Section 10 taught by Professor Smita K... |
| Subsidies in Base-of-the-Pyramid Venture Development |
Ted London |
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Though there is limited literature on the role of subsidies in venture d... |
| Supplier Selection at Casturn Systems (A) |
Damian Beil |
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Miguel Haro, director of Control Systems in Casturn’s Transmission Divis... |
| Supplier Selection at Casturn Systems (B): Strategic Implentation of Electronic Reverse Auctions |
Damian Beil |
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Despite initial concerns about the electronic reverse auction process, C... |
| Supply Chain Risk Management at Cisco: Response to H1N1 |
Ravi Anupindi |
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Cisco's story will expose students to supply chain risk management (... |
| Supply Chain Risk Management at Cisco (VIDEO): Response to H1N1 |
Ravi Anupindi |
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In this companion to the Cisco case regarding the company's response... |
| Sustainability at Detroit Edison: Using Natural Gas as a Transition Fuel |
Owen Q. Wu |
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Electric utility companies have been at the forefront of the sustainable... |
| Tandus 2010: Race to Sustainability (A) |
Mark Milstein |
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This case describes the strategic and environmental challenges at Tandus... |
| Tandus 2010: Race to Sustainability (B) |
Mark Milstein |
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This case describes the strategic and environmental challenges at Tandus... |
| Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches |
Ted London |
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In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to... |
| Targeting Malaria (VIDEO): Jacqueline Novogratz Talk |
Ted London |
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This video accompanies the case "Targeting Malaria: Comparing Charity a... |
| Targeting the Unbanked: Mzansi at Standard Bank |
Paul Clyde |
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This case explores the different formal and informal financial instrumen... |
| Tata Consultancy Services: Global Talent Leverage |
C.K. Prahalad |
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Tata Consultancy Services (TCS) is a top Indian software services and co... |
| Tata Motors: A Profile of the Tata Nano |
Robert J. Dolan |
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This is a profile of Tata Motors, a division of The Tata Group, and thei... |
| TechnoServe: Cashing in on Cashews |
Aneel Karnani |
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In the mid-1970s, Mozambique was the world’s leading cashew nut producer... |
| TerraCycle: Turning Trash into Cash |
Stuart Hart |
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TerraCycle was founded in 2002 by Tom Szaky, a 20-year-old Princeton Uni... |
| The Dow Chemical Company: the Inseparability of Safety and Business Success |
GlobaLens |
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The decision in 1995 to develop the 2005 EH&S goals was
monumental. Alt... |
| The Emancipation Network: Fighting Slavery with Social Enterprise and Cause Marketing |
Nathalie Laidler-Kylander |
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This case is featured as part of the Next Billion/WDI 2010 Case Writing ... |
| The Italian Crisis of January 2008 |
William J. Streeter |
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This exercise describes the fiscal policy challenge faced by the Italian... |
| The Launch Lens: 12 Questions to Bring Any New Business Idea into Clear Focus |
James D. Price |
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This note provides a framework for evaluating new business concepts. It ... |
| The Market for Printing Plates in Libya: Case Study in International Business |
William J. Streeter |
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Managers of a European printing plate manufacturer must decide how to ha... |
| The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands |
Rajeev Batra |
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This book was selected as the Best Business Book of the Year for 2012 in... |
| The Services Shift: Seizing the Ultimate Offshore Opportunity |
Robert E. Kennedy |
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If you’re an active manager in the first decade of the twenty-first cent... |
| The South Pacific Business Development Foundation: Fighting Poverty in Fiji |
Philip Powell |
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Second Place Winner of the NextBillion 2011 Case Writing Competition SPB... |
| The Sweetest Business of Nestle Venezuela: El Dulce Negocio |
Deborah Mendez |
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This is the Next Billion/WDI 2010 Case Writing Competition Winner.
Th... |
| Toll Brothers |
Scott A. Moore |
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Toll Brothers has lost focus on what it does best. This is the surprisin... |
| Understanding Exchange Rates Quiz (A) |
Robert E. Kennedy |
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This multiple choice quiz accompanies the conceptual note, Understanding... |
| Understanding Exchange Rates Quiz (B) |
Robert E. Kennedy |
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This multiple choice quiz accompanies the conceptual note, Understanding... |
| Understanding Exchange Rates Quiz (C) |
Robert E. Kennedy |
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This multiple choice quiz accompanies the conceptual note, Understanding... |
| Understanding Exchange Rates Quiz (D) |
Robert E. Kennedy |
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This multiple choice quiz accompanies the conceptual note, Understanding... |
| Understanding Exchange Rates Quiz (E) |
Robert E. Kennedy |
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This multiple choice quiz accompanies the conceptual note, Understanding... |
| Understanding Macauley Duration: A Simple Explanation of a Complex Financial Concept |
Sanjeev Kumar |
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This pedagogical note offers a clear way to teach Macauley Duration, a f... |
| Valassis: Nurturing a Team-Oriented Environment |
Lynn Wooten |
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This short case is one of eight in a series of cases written for the Nex... |
| Village Capital: Using Peer Support to Accelerate Impact Investing |
Peter Roberts |
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First Place Winner of the NextBillion 2011 Case Writing Competition
B... |
| Vision Correction in the Developing World |
Aneel Karnani |
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This case is about a major unmet social need: vision correction. Even th... |
| VisionSpring: A Lens for Growth at the Base of the Pyramid |
Ted London |
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~~Awarded 1st place in the 2008 oikos Casewriting Competition~~ VisionSp... |
| VisionSpring (VIDEO) |
Ted London |
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This video accompanies the case VisionSpring: A Lens for Growth at the B... |
| Voices of the BoP (VIDEO): CARE India & PEACE |
Ted London |
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View video. Thi... |
| Voxiva: Minimizing the spread of AIDS |
C.K. Prahalad |
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Peru's struggle in the early 1990s to control a cholera outbreak too... |
| Webinar Slide Deck: Case Study Development—Protagonist, Decision Point, and Teaching Objectives |
None Selected |
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This is a free slide deck presentation from the November 6, 2012 GlobaLe... |
| Webinar Slide Deck: Case Teaching & Case Writing for Business Education |
GlobaLens |
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This is the slide deck presentation used in the 2.1.2012 webinar "Case T... |
| Webinar Slide Deck: Case Writing: Selecting a Topic/Developing Objectives |
GlobaLens |
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This is the slide deck presentation from the June 21, 2012 webinar entit... |
| Webinar Slide Deck: Top 4 Mistakes Case Teachers Make |
GlobaLens |
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This is a free slide deck presentation from the September 27, 2012 webin... |
| Wessex Power Technology Ltd. |
Veronica Velo |
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Wessex Power Technology Ltd. offers sales and marketing services to over... |
| Western Union Company: A Case for Global Expansion |
Patricia Loubeau |
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The Western Union Company is the largest US-owned provider of money tran... |
| Weyerhaeuser Company: The Next 100 Years |
Stuart Hart |
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Weyerhaeuser is the world’s largest private owner of standing softwood t... |
| What is the Case Method? |
GlobaLens |
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This note is available FREE of CHARGE; click the product preview pdf... |
| Whole Foods: What Now? |
Christie L. Nordhielm |
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This case and accompanying simulation follow Whole Foods, a supermarket ... |
| Women Entrepreneurs in Rwanda: Banana Wine by Coproviba |
Etienne Musonera |
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This case was written for a class in the Goldman Sachs 10,000 Women Init... |
| Women Entrepreneurs in Rwanda: Banana Wine by Coproviba—Kinyarwanda-language version |
Etienne Musonera |
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This is the Kinyarwanda-language version of the case was written for a c... |
| Women Entrepreneurs in Rwanda: Loans and Banking--NYINAwaJAMBO--Kinyarwanda version |
Etienne Musonera |
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This Kinyarwanda-language version case was written about an alumnus of t... |
| Women Entrepreneurs in Rwanda: Loans for the Lumberyard |
Etienne Musonera |
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This case was written about an alumnus of the Goldman Sachs 10,000 Women... |
| World of Warcraft |
Christie L. Nordhielm |
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Since its debut 2004, Blizzard Entertainment’s blockbuster game World of... |
| Y in Google, The: Attracting and Retaining the Millennials |
Lynn Wooten |
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This short case is one of eight in a series of cases written for the Nex... |
| Zingerman's (A): A Recipe for Building a Positive Business |
Wayne Baker |
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Over the years, Zingerman’s Community of Businesses (ZCoB) has regularly... |
| Zingerman's Community of Businesses (VIDEO) |
Wayne Baker |
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The Zingerman's Community of Businesses video is not to me missed. It co... |
| Zipcar, Inc. |
Robert J. Dolan |
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Though Zipcar's cost-effect approach to car ownership is known for b... |
| Ziqitza Healthcare Limited: Scaling Emergency Medical Services Across India |
Venkataramani Srivatsan |
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This case is featured as part of the Next Billion/WDI 2010 Case Writing ... |
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