Faculty, instructors, librarians, and key support staff at institutions of higher learning qualify to be approved as Registered Educators. Registration is currently free of charge. If you purchase materials before receiving approval, we will, upon request, adjust the transaction to reflect your Registered Educator discount.

To become a GlobaLens Registered Educator, click here.

What are the Benefits of becoming a Registered Educator?

Registered Educators gain access to discounted prices on all products and full preview copies of our products, including teaching notes. Registered Educators receive discounted prices which are reflected in My Cart. Registered Educators may also browse our Syllabus Library and download syllabi for free. Finally, Registered Educators may access our GlobaLens Exchange section and contribute to discussions related to teaching strategies and topics. To become a GlobaLens Registered Educator, click here.

	Non-Registered User	Registered Educator
Search and View Product Catalog	x	x
Purchase Products	x	x
View Product Previews	x	x
Purchase Products at Discounted Prices		x
Download Inspection Copies of Cases		x
Download Teaching Notes		x
Access & Participate in Discussions		x
Access GlobaLens Catalog of Syllabi		x
Share Syllabi

How do I change my username, email, password, or mailing address?

If you wish to update your username, email address, password, or mailing address, please update your user profile, which can be found through the My Account . Note you must be logged in to view My Account. Back to top

SEARCHING, VIEWING & PURCHASING PRODUCTS

How do I search for and view teaching materials?

Your Search Results List will give you brief information regarding products that meet your criteria. For more information on any product, click on a Product Title or the "Detail" button to take you to the Product Detail Page. You may also click on Core Business Disciplines, Focus Areas, Collections, or Authors navigation bars on the left-side of your page to search products. Related Items to the product you are reviewing can be found under the "Related Items" tab beneath the product details description.

On the Product Detail Page, you will find a more complete description of the teaching material you're interested in. Registered Educators will also be able to see a complete PDF of the product (marked DO NOT COPY) and a teaching note, if one is available. Users who are not Registered Educators will see only the first page of the product and will not see any teaching notes.

How do I place an order?

Purchases are initiated on the Product Detail Page for each product. Indicate the appropriate quantities (downloads, copyright permissions, b/w or color printed copies), and then click the "Add to Cart" button. When you are ready to complete your purchase(s), click on the "My Cart" button at the top of the screen to view your entire shopping cart. You may edit the cart and complete the checkout process.

How do I search for Syllabi?

(Note: You must be logged in as a Registered Educator to access and download our free syllabi.) You may search our Syllabus Library by typing specific keywords into Search and sorting through the Search Results for syllabi, or by typing "Syllabus" to view all syllabi.

What payment methods do you accept?

GlobaLens accepts MasterCard®, Visa®, American Express® and Discover®. Course pack coordinators in the United States may utilize Purchase Orders; please contact info@globalens.com for more information.

What are your shipping and delivery options?

Printed products will be shipped by the most expedient method available. In general, GlobaLens uses the U.S. Postal Service.

Actual shipping charges will be applied to your order, and a $5 fee for handling will be added. GlobaLens will make every effort to use "flat rate shipping boxes" for your order if it is more cost effective.

Examples of shipping charges:
Amount	Type	Cost
Fewer than 5 printed copies	Flat rate envelope	$9.75, plus insurance*
6-20 copies	Small flat rate box	$12.95, plus insurance*
21-40 copies	Large flat rate box	$24.95, plus insurance*
41-80 copies	Extra-large flat rate box	$45.95, plus insurance*
Current as of July 2009
* if desired

Can students order directly from GlobaLens?

Students can download electronic versions of teaching materials and/or order hard copies from GlobaLens directly. However, additional distribution or reproduction without permission is a violation of U.S. Copyright Law and is strictly prohibited. Students cannot access Teaching Notes, and GlobaLens requests that Registered Educators refrain from allowing students to access these materials. Back to top

DOWNLOADING AND USING MATERIALS, INCLUDING COPYRIGHT PERMISSIONS

What are the guidelines for distributing and reproducing materials?

The distribution of electronic copies or the reproduction and printing of master/electronic copies beyond the quantity of permission copies ordered is a violation of U.S. Copyright Law and is strictly prohibited.

How do I download and use my materials?

Electronic versions of our products are in PDF (Portable Document Format) and should be viewed with Adobe Acrobat Reader. You can download Adobe Reader free at www.adobe.com. PDF files of cases and other course materials are available in My Purchases for six months from the date of purchase. Occasionally, users experience difficulties viewing Adobe PDF files with Adobe Acrobat Reader and/or Internet Explorer. Microsoft & Adobe have documented these problems, and more information is available at their websites. In order to compensate for this problem, we recommend using Internet Explorer 6.0 or higher with Adobe 6 or higher.

However, for users who do not want to or cannot upgrade, we recommend the following options to access your PDF files:

Right click on the file name.
Choose "Save As" from the popup menu In the "Save As" dialog box, select a location on your hard drive to save the file
Click Save
In the Download Complete dialog box, click Open to view your file in Adobe Acrobat Reader, or go to the saved location to open the file.

Make Adobe Reader a helper application. If you are using Internet Explorer or AOL, the problem may be caused by a configuration setting between your browser and Acrobat Reader. Below are instructions to enable your browser to use Acrobat Reader as a helper application, which should alleviate the problem:

Exit from Internet Explorer or AOL.
Start Adobe Acrobat Reader.
Go to Edit > Preferences > Options (Acrobat 5.0 and6.0) or to Edit > Preferences >Internet, for Acrobat 7.0.
Uncheck or deselect the "Display PDF in Browser option" and Click Ok.
Exit from Acrobat. (Acrobat 7.0 & 8.0 may require a restart of your system)
Restart Internet Explorer or AOL.

Note: The next time you click on a link to a PDF file in Internet Explorer or AOL, a dialog box will prompt you to specify what to do with the file. If you select "Open this file from its current location," the browser will open the PDF file in a new Acrobat window. If you select "Save this file to disk," the browser will save the PDF file to your hard drive, a location from which you can open it later.

When I purchase a copyright license, what did I buy?

The purchase of one PDF file and one copyright permission means that you have purchased the right to use and print the material for your individual use only.

If you intend to make copies of the materials to distribute to others, including students or staff, you must purchase additional copyright permissions.

For example, if you purchase one PDF file and one copyright permission, and then decide to use the materials in a course you teach, it is your responsibility to purchase additional copyright permissions for each copy you intend to make -- normally one per student taking the class.

How do I buy additional copyright permissions and hard copies of the materials?

You may request additional copyright permissions online. Your Profile section on GlobaLens gives you a flexible online area for planning and delivering course material. Once you purchase materials they are automatically added to the My Downloads page. You may order additional copyright permissions for them, and indicate the quantity needed for your course, from the My Order History page. Alternatively, you may print a faxable permission form or call our Customer Service Department at 734.615.9553. You may also email permissions@globalens.com.

The quickest (and most economical) method to obtain hard copies for your students is to request permission from GlobaLens to copy the material yourself. This option saves you time since you can then have copies produced locally at your campus bookstore, university copy service, or nearby copy shop. (Remember: It is your responsibility to purchase additional copyright permissions for each copy you intend to make.) You may order the same number of hard copies via GlobaLens and we will ship the hard copies from our local copying service in Ann Arbor, Michigan. But securing permission to make copies yourself ensures you a reduced price and no shipping charges or delays that may be possible if ordering hard copies via GlobaLens.

Add desired items to your cart.
Enter the total number of permissions and pdf's desired.

Note: Orders for copyright permissions refer to copies that you will produce yourself. You will not be shipped a hardcopy of the material or receive an electronic download (i.e., a master copy). Back to top

GLOBALENS PRODUCT DEFINITIONS

GlobaLens has a broad selection of high-quality, cutting-edge teaching materials, including case studies with teaching notes, mini-cases, conceptual notes, exercises, simulations, and syllabi. You can search our catalog [link to Search page] for these products. You can search our products in a variety of ways including by Product Type, Core Business Discipline, Focus Area, Partner, and Author.

Foster profound discussion and debate in the classroom, without leading students to an apparent solution.
Follow the traditional case study structure, highlighting a protagonist that must come to a decision concerning her or his organization.
Normally are 10-15 pages in length, with an accompanying teaching note for easy adoption. Some cases may also have accompanying videos.

1-3 pages in length, offering more flexibility than a full-length case.
May be used independently or in combination with other teaching materials. Many faculty members choose to use several mini-cases in one class session, rather than one full-length case.

Informational and does not necessarily provoke discussion.
Similar to a chapter from a textbook or an informative article describing a specific business concept.
Complement cases by providing students background information that enriches the case discussion.

Leadership Crisis Challenge: Our LCC products are full- or multiple-day simulations that train students to think critically in real-time by role-playing specific parts within an urgent business crisis. LCC teaching materials take the case discussion to a higher, more complex level by integrating time-release documents and interactive elements that create a dynamic classroom experience.
Computer Simulations: GlobaLens computer simulations can be used for a single class session and combined with a written version of the case.

For registered educators, GlobaLens offers a free-of-charge Syllabus Library [link to Syllabus page], with course syllabi that have demonstrated results for business faculty worldwide, including the late C. K. Prahalad and Ross Business School Dean Robert Dolan. We hope these syllabi assist faculty in designing their courses and adopting GlobaLens cases. Back to top

CASE STUDIES

What is a business case study?

A business case illustrates a business or policy situation and is designed to be solved through classroom discussion. The case study provides information to stimulate discussion and debate concerning possible outcomes and does not have an obvious solution or a "right answer."

Each case study has one central decision point or dilemma, which is clearly apparent within the first page to page and a half. The protagonist has to make a decision within a given time frame. The protagonist often has incomplete or conflicting information, bringing pressures and biases to the decision.

Case studies are often used in business schools to simulate real-life scenarios, helping students develop the leadership, analytic, and decision-making skills critical in the real world.

Our case studies are normally 10-15 pages in length, with an accompanying teaching note for easy adoption. Some cases may also have accompanying videos.

What is the Case Teaching Method?

The Case Teaching Method helps educators to challenge their students to think critically, take stances, and defend their stances with information from the case and personal experience. In the Case Teaching Method, educators should only be facilitators, with minimal involvement in solving the case. In an ideal case discussion, students will take the stage, debating the decision point with each other and with the professor. Educators should be aware that there is no correct way to solve a case--the learning takes place in the collaborative discussion process.

How do I write a case study?

Writing a case study involves the collaboration of a variety of different stakeholders, generally including a featured organization, a professor, and a case writer. High-quality research and writing is often more time-consuming than many people believe, so our case writing services are available on a contract basis to manage the entire process from start to finish and deliver a superior quality product.

A case study follows a standard structure[link to Teaching Support]:

Introduction of a protagonist and his or her decision point, or the situation for which the protagonist must come to a decision concerning his/her organization. (Present tense)
Relevant background information on organization, industry, competitors, etc, that will help students take a stance on the decision point. (Past tense)
Return to the protagonist's situation, the alternatives available, and the consequences involved. (Present tense)

Successful case studies usually begin by defining the business principle and teaching objectives that an instructor seeks to illustrate through the narrative. Then, the specific decision point should be identified. The case narrative may then be structured around the teaching objectives and the decision point.

It is imperative for a case study to be clear, concise, and objective. It should not be used as a marketing tool for the organization featured in the case, though biases may be exhibited by a character such as the protagonist. All information should be from reliable, authoritative sources, cited in MLA style in the endnotes of the case. Otherwise, the case study may not be publishable.

Most case studies are written in past tense, in order to stay relevant after publication. Download our free conceptual note How to Write a Business Case [PDF link] for more information or submit your business case study [Link to Submit Materials] for review.

If you are writing a case study in collaboration with an organization, please see our FAQs for Featured Organizations [PDF link] Back to top

TEACHING SUPPORT

GlobaLens Casewriting Services:

GlobaLens Syllabus Development Services:

The GlobaLens staff has over 60 years of combined experience in researching and teaching business courses. If desired, we have the capabilities to recommend specific materials to fit your individual syllabus requirements. For more information, please email info@GlobaLens.com.

How can I learn to write a case study?

See below for resources to assist you in writing a case study or a teaching note:

How to Write a Case [PDF link]
How to Write a Teaching Note [PDF link]

If you are collaborating with an organization while writing a case study, you may want to reference our FAQs for Featured Organizations [link to PDF]. Back to top

TERMS OF USE

Material Reproduction

No part of this site or the publications found here may be reproduced, used in a presentation, or transmitted in any form - electronic or physical - without the permission of the William Davidson Institute. To obtain permission, please email us at info@GlobaLens.com. To learn more about permissions see our FAQs [link.]

By your use of GlobaLens, you agree to be bound by this Privacy Policy and authorize the usages described herein.

What information do we collect and how do we use it?

When you register on our site, place an order, provide teaching materials, or take part in other transactions, you may be asked to enter your name, e-mail address, mailing address, phone number, credit card information, or the name of institution. You may, however, visit our site anonymously.

We use this information only for transaction purposes, to improve our website or customer support, and/or to personalize your experience. Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. Upon request, GlobaLens will remove you from its email and conventional mailing lists.

Google, as a third party vendor, uses cookies to serve ads on your site. Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy [Link to http://www.google.com/intl/en/privacy/ads/].

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information, including offering a secure server. All sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database, only to be accessible by those authorized with special access rights to such systems, who are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

Do we use cookies?

Yes. (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser, if you allow. These enable the sites or service providers systems to recognize your browser and capture and remember certain information.)

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or via fax [PDF link--fax form].

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

What about the third-party links?

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Does Globalens comply with any privacy protection acts?

Yes.

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act); we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Does Globalens collect non-personal information?

The GlobaLens operating system might automatically record some general information about your visit, including:

Changes to our Privacy Policy

GlobaLens has adopted information management policies which inform and define the nature of interactions with website users. Because of the dynamic nature of the Internet, these policies are subject to change.

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 12/20/2010. Back to top

LEGAL

Compliance Policy for Payment Card Industry Data Security Standards

Purpose

Departments and business units throughout the William Davidson Institute (WDI) have entered into merchant contracts with the Payment Card Industry (PCI) as part of their business transaction service sets. Because of rapidly evolving financial crimes and cyber-related security challenges, the payment industry, including American Express, Discover Financial Services, JCB, MasterCard Worldwide, and Visa International, has published specific "PCI Data Security Standards" in an effort to better secure payment account data in a globally consistent manner. All merchant contract holders are required to adopt and implement tools, practices, and policies to comply with these standards. Failure to comply may result in financial penalties or security breaches.

This policy helps ensure PCI compliance requirements are met throughout all William Davidson Institute (WDI) business units and departments. It also provides WDI procedures for use, reporting requirements of contracted payment card services, and the process for obtaining and maintaining merchant contracts.

Policy Definitions

Merchant: Any office, unit, department, or organization at the William Davidson Institute (WDI) that accepts credit cards as a form of payment for goods and/or services.

Merchant Level: PCI security standards provide four different levels of compliance activities that must be completed annually. These levels, (merchant levels 1–4) are based on the transaction volumes of a merchant. Essentially, merchants with the most transactions have the most compliance work to perform to stay in compliance. The specific compliance requirements for each merchant level can be found below:

Merchant Levels and Compliance Validation Requirements Defined All merchants will fall into one of the four merchant levels based on transaction volume over a 12-month period. Transaction volume is based on the aggregate number of transactions. In cases where a merchant has more than one Merchant ID, the aggregate volume of all transactions stored, processed or transmitted by the merchant is used determine the validation level. In addition to adhering to the PCI DSS, compliance validation is required for Level 1, Level 2, and Level 3 merchants, and may be required for Level 4 merchants. The PCI DSS requires that all merchants with externally-facing IP addresses perform quarterly external network scans to achieve compliance. Acquirers may require submission of the quarterly scan reports and/or questionnaires by level 4 merchants. Any merchant that has suffered a breach that resulted in an account data compromise may be escalated to a higher validation level.

Level/Tier	Criteria
1	6 million+ annual transactions	Annual Report on Compliance by Qualified Security Assessor Quarterly network scan by Approved Scan Vendor Attestation of Compliance Form
2	1 million to 6 million annual transactions	Annual Self-Assessment Questionnaire Quarterly network scan by ASV Attestation of Compliance Form
3	20,000 to 1 million annual transactions	Annual Self-Assessment Questionnaire Quarterly network scan by ASV Attestation of Compliance Form
4	1 to 20,000 annual transactions	Annual Self-Assessment Questionnaire Quarterly network scan by ASV Attestation of Compliance Form

Information provided by VISA (http://usa.visa.com/merchants/risk_management/cisp_merchants.html.

Online Privacy Policy: All Web sites that host payment transaction applications must have an online privacy policy that is easily located by the potential customer who visits the website. This privacy policy must clearly state the limitations of use, retention, and protection measures related to data that customers submit. It should also state what, if any, electronic monitoring, and HTTP cookie use the UW intends to perform with a visitor's electronic connection. The site must also provide contact information for customers to ask questions about the privacy policy.

OWASP Standards: Open Web Application Security Project (OWASP) secure coding standards are referenced in the PCI security standards for Web application developers to use to avoid common coding vulnerabilities in the software development process.

PCI Security Standards: The information security standards, published by the PCI, that all MCHs are required to adopt and implement. Failure to comply may result in serious fines, penalties, and/or restrictions on merchant account activity.

Transaction Service Provider: The third party who provides a secured processing connection with the MCH's transaction processing bank.

Policy

Applicability

All current and future WDI MCHs or temporary transaction service setups to accept credit card transactions for a specific activity or event are required to comply with this policy.

Enforcement

Failure to comply with this policy may result in restrictions on use or closure of merchant account-related services, and disciplinary action. Additional Information

For additional information, contact info@GlobaLens.com

The Internet domain for your Internet service provider, such as "company.com" or "institution.edu"
The IP address of your Internet connection (GlobaLens does not resolve it geographically)
The type of browser which you employ such as Mozilla Firefox (version), or Internet Explorer (version)
The type of operating system which you employ, such as Windows, Unix, or Macintosh
The date and time of your visit to GlobaLens, the pages which you visit while there, and the URL of the website which you were visiting prior to GlobaLens, if GlobaLens was linked from that website.
- All WDI MCHs, both terminal and Web application-based, are required to comply with and support PCI security standards. All WDI MCHs are required once a year to submit to WDI Fiscal Services completed PCI compliance surveys that will be sent to the MCH by WDI Fiscal Services.
- All WDI merchant contractual agreements must be obtained through WDI Fiscal Services.
- All MCHs are required to use a WDI-preferred transaction service provider.
- All MCHs that offer Internet-facing payment services must certify that the security of their Web forms or applications meet OWASP standards through secure code reviews and/or penetration testing.
- WDI internally hosted transaction service technology deployments must comply with all relevant WDI security policies and standards in addition to PCI security standards.
- An online privacy policy statement is required for Web sites that host PCI-related transactions and should include the WDI's uniform content language provided by WDI Fiscal Services.
- If any existing or future WDI MCH has specific needs or operational requirements that are exceptions to this policy, they must request a formal "exception" with WDI Fiscal Services in writing. WDI Fiscal Services will review the request and notify the requesting party if the exception is allowable and whether there any specific conditions that must be honored as part of the exception.