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Featuring materials developed by the
Stephen M. Ross School of Business
at the University of Michigan
M.S. Krishnan
Joseph Handelman Professor of Business Information Technology; Chair of Business Information Technology
University of Michigan’s Ross School of Business

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News

Tuesday, April 10, 2012
GlobaLens case places second in competition

“Building and Scaling a Cross-Sector Partnership: Oxfam America and Swiss Re’s Empower Farmers in Ethiopia” was one of five cases selected from 17 as a finalist, and ultimately placed second in the prestigious 2012 oikos Sustainability Case Writing Competition.

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Wednesday, March 28, 2012
New Base of the Pyramid Teaching Module Released

GlobaLens recently unveiled a new teaching module for Base of the Pyramid. The new module guides effective teaching of management strategies for creating sustainable and scalable business ventures that also alleviate poverty.

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Tuesday, March 27, 2012
GlobaLens ® Case Featured in Financial Times

For the third time, the Financial Times (FT) featured a GlobaLens business case in its print and online editions.

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Wednesday, November 23, 2011
Introduction to Business Course Gets Updates

GlobaLens has recently updated its first complete course directed at undergraduates.

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Friday, November 11, 2011
GlobaLens Product Development Update

GlobaLens continues to execute its teaching materials development strategy to focus on developing complete courses and modules for business school adoption.

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Tuesday, October 11, 2011
New Case Highlights Need for Personal Work Ethic

Some people refer to their career as a "calling." But the popular term's meaning has been distorted and diluted over time, which has important implications for human resource management at nearly any business or organization.

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Thursday, September 01, 2011
Cases by BYU Professor Highlight Social Ventures

GlobaLens recently published a collection of social impact case studies authored by Paul C. Godfrey, professor of Strategy at Brigham Young University's Marriott School of Management

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Thursday, August 11, 2011
NextBillion, oikos Cases Popular With Universities

Several award-winning GlobaLens cases have been adopted into courses at various universities over the past six months.

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Wednesday, July 13, 2011
Oikos 2011 Case Writing Winners On GlobaLens.com

GlobaLens is pleased to announce that Ross School of Business professors and students, assisted by GlobaLens, have won first and third place in the corporate sustainability track of the Oikos 2011 Global Case Writing Competition.

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Thursday, June 23, 2011
New Exercises Illustrate How to Improve Cereal Production Lines

An inefficient cereal production line in various factories was costing Kellogg Company thousands of dollars every day in lost revenue. The inefficiency originated from a cereal cooker on the line that required sterilization every time the line ran a different brand of cereal.

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Thursday, May 19, 2011
Case Competition Winners Announced

A team from Emory University’s Goizueta Business School in Atlanta, Georgia, won first place in the NextBillion 2011 Case Writing Competition. A team from Indiana University’s Kelley School of Business placed second, teams from the University of Michigan’s Medical School and the Ross School of Business placed third and fourth, respectively, and a Wake Forest University team placed fifth.

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Tuesday, April 26, 2011
Global Summit on Educating Entrepreneurs Focuses on Women

The William Davidson Institute at the University of Michigan will be hosting the Global Summit on Educating Entrepreneurs in Ann Arbor, Michigan, on June 16-17, 2011.

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Tuesday, April 26, 2011
Hindustan Unilever's Vindi Banga Talks CSR

Globalens offers two in-depth case studies on Hindustan Unilever's base of the pyramid scheme in India. The late Professor C.K. Prahalad wrote the first case study on Hindustan Unilever analyzing its Annapurna Salt product line. The second...

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Wednesday, February 02, 2011
GlobaLens Launches e-Commerce Site Enhancements

You may have noticed some changes to GlobaLens.com since your last visit. After months of analysis, design and programming, we've just completed an exciting upgrade to our e-commerce site based on feedback from trusted faculty and other customers. We listened to you and, as a result, we've improved functionality for a more streamlined user experience! Plus, we're sporting a fresh new look and feel that better communicates our brand promise of "high-quality, cutting-edge business cases for research and teaching schools globally".

  • More integrated/optimized search capability? Done. (We know you want to find materials quickly!)

  • Improved Discussion Board? Ready . (Go ahead, share your ideas!)

  • Build your own coursepacks? No problem. (It's easy now!)

  • Intuitive navigation? Yes. (Find it faster!)

"Our upgraded site is the first in a series of ongoing and continuous improvements we will implement to better serve our global educators," said GlobaLens Director, Dr. Marc Robinson. "We are committed to providing the most user-friendly gateway for faculty to find the highest-quality business cases for their students."

Please explore and enjoy our site that now features over 300 business cases and other teaching materials! We encourage you to provide feedback at info@GlobaLens.com.

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Monday, January 03, 2011
4th Annual Leadership Crisis Challenge Simulation

GlobaLens, in cooperation with the Stephen M. Ross School of Business and NetImpact, proudly presented the 4th annual Leadership Crisis Challenge (LCC) at Ross on January 13-14, 2011.

Leadership Crisis Challenge simulations are intensive two-day events that challenge teams of business students to act as an organization's leadership team that must make difficult decisions in a crisis environment. Students present their plans of action to a "confrontational" Board of Directors,

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Friday, December 17, 2010
New Tauber Case Exposes Sustainability Challenges Facing Electric Utility Companies

A struggling economy, tighter governmental emissions restrictions, higher fuel costs, and aging assets are not an ideal combination for an electric utility company.

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Tuesday, December 14, 2010
Goldman Sachs Uses Cases for 10,000 Women Rwanda Training Program

GlobaLens is proud to release two cases based on the experiences of two participants in the Goldman Sachs 10,000 Women Entrepreneur Program, in collaboration with the William Davidson Institute (WDI) at the University of Michigan.

The cases -- one on growth strategy and the other on how to obtain a loan --have been translated into Kinyarwanda, the native language of Rwanda, and are being used in the entrepreneurship program. You may view these cases here: Coproviba-English and here Lumberyard-English.

“There is not enough material for entrepreneurship training, particularly in emerging markets,” said Amy Gillett, executive director of WDI’s Executive Education department, which administers the program. “The challenges entrepreneurs in emerging markets face, especially women, are different than what others face. These cases specifically address those issues.”

The case study on growth strategy features Christine Murebwayire, the managing director of a cooperative that produces banana wine. Previously a primary school teacher, she started the co-op with a group of close friends in hopes of increasing her income.

A widow, she raises three young children. Since she became the managing director, the wine has become known throughout Rwanda for its delicious taste and hygienic processing. In 2010, the co-op started exporting the wine to Tanzania and negotiating trade to Kenya.

Since Murebwayire attended the entrepreneurship program, her business has doubled its sales over a two-year period. But the wine’s popularity raised new challenges -- how to expand, be more efficient, and meet the increased demand. Murebwayire said the Goldman Sachs 10,000 Women Entrepreneur Certificate Program taught her how to restructure her workforce, bookkeeping, and accounting.

She also has held training sessions for the entire staff on topics she learned through the entrepreneur program.

The case study on how to obtain a loan features Anastasie Nyirabukeye, who owns and manages a lumberyard and furniture manufacturing shop. She completed the Goldman Sachs 10,000 Women Entrepreneur Certificate Program in February 2009. Her revenue from 2008 to 2009 grew fivefold, and she expects her 2010 revenue to be seven times the amount from 2008. Since graduation, she has received and paid off loans totaling more than $38,000 USD.

Nyirabukeye credits the training program for her rapid business success.

“The training program taught me how to become a professional entrepreneur. Because of the program, I’ve more than doubled my customers. With the increasing sales, I could easily pay off a loan and am ready for the next phase in my business expansion.”

She has found ways to increase sales and expand her business despite the slowdown in the industry. She credits the program with giving her the confidence to succeed despite difficult situations.

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Sunday, December 12, 2010
Students Learn About Investing in Energy Efficiency

How do you capture a $700 billion market frozen by market barriers? A new case study on Energy Efficiency, authored by Thomas Lyon, Director of the Erb Institute at the Ross School of Business, explores tactics used by three energy efficiency (EE) companies to overcome market barriers and capture the tremendous financial potential of the EE market.

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