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Dow Corning: The Path to Reinvention  
Author: Lynn Wooten, Grace Augustine
Product Type: Mini-Case
Product #: 1-428-755
Publication Date:04/2009
Length: 5pages
Keywords: Human Resource Management, HRM, Consumer Products, Manufacturing, North America, Change Management, Culture, Leadership, Great Place to Work; Michigan; Chemical Industry; POS; Positive Organizational Scholarship
Discipline:Human Resource Management
Industry:Consumer Products
Manufacturing
Region:North America
Topic:Change Management
Culture
Leadership
This short case is one of the eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan.

Dow Corning emerged from nine years of Chapter 11 bankruptcy to become one of the strongest companies in Michigan. From scandal with silicon breast implants, the company re-imagined itself as a leader in technologies for healthcare and renewable energy. This case profiles Dow Corning's journey to re-invention and its enduring culture of innovation and leadership.


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