Author: Lynn Wooten, Grace Augustine
Product Type: Mini-Case
Product #: 1-428-756
Publication Date:04/2009
Length: 4
Keywords: Great Place to Work; Michigan; Technology; Economic Revitalization; Generation Y; Talent; POS; Positive Organizational Scholarship, HRM, Human Resource Management, IT, North America, Culture, Leadership, Information Technology,
| Discipline: | Human Resource Management |
| Industry: | Information Technology |
| Region: | North America |
| Topic: | Culture
Leadership |
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This short case is one of the eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan.
The case profiles Google, in particular Google's Ann Arbor, Michigan office, and its ability to attract and retain Generation Y workers. The Ann Arbor office was founded in 2006 to support Google's revenue-generating AdWords business. The office started with eight employees and was slated to grow to one thousand over the next five years. The case discusses Google's success factors in attracting young talent, and gives insight into how the company's unique culture has helped it land the coveted #1 spot on Fortune magazine’s “Best Places to Work” list.
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