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Cases
Day One as CEO of Dover University Hospital
by Michael Provitera
Product Type: Case  Publication Date: 03/2013  Product ID#: 1-429-305  Length: 24pages
This case is based on the decision-making process employed by leaders of a US hospital in New Jersey. Ray Wilcox suddenly becomes CEO of Dover University Hospital. With only two hours to sort through the former CEO’s in-basket of messages and voicemails before a business trip, he must work quickly to triage a variety of business issues. This two-part case challenges students to think outside the box, pay attention to detail, and use their imaginations as they do the timed exercise and the case discussion.
SC Johnson and the Greenlist Backlash
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-300  Length: 16pages
This case examines SC Johnson’s development of the environmentally focused ingredient improvement process Greenlist™ and the subsequent lawsuits brought by consumers against the company for deceptively labeling its products, or “greenwashing”. The case inspires a discussion of the cleaning product industry and how green aspects of products are currently being communicated to consumers. Students are challenged to consider the tradeoffs of different kinds of communication and green certification.
The Dow Chemical Company: the Inseparability of Safety and Business Success
by GlobaLens
Product Type: Case  Publication Date: 01/2013  Product ID#: 1-429-178  Length: 20pages
The decision in 1995 to develop the 2005 EH&S goals was monumental. Although at the time it was difficult to envision the goals becoming reality, Dow drastically improved its EH&S performance by integrating safety and sustainability into the very fabric of the organization, attaining nearly all of the goals it had set in 1995. The initiative not only contributed billions to Dow’s bottom line, but also improved employee morale, enhanced the company’s industry standing, and assisted Dow in attracting an
Service Excellence (University of Victoria Coursepack)
by None Selected
Product Type: Case  Publication Date: 01/2013  Product ID#: 1-429-316  Length: 52pages
This coursepack is for the course "Competing Through Service Excellence", taught by Professor Vivien Corwin at the University of Victoria, British Columbia, Spring 2013.
Business Model Innovation at TutorVista
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 12/2012  Product ID#: 1-428-916  Length: 24pages
Krishnan Ganesh tries to find the right business model to connect students in the US to remote tutors in India. A former BOP company owner, Ganesh finds ways to overcome language barriers as well as many of the preconceived notions US consumers have about outsourcing.
Joy to the World...through Software Development at Menlo Innovations
by Paul Clyde, Rich Sheridan
Product Type: Case  Publication Date: 10/2012  Product ID#: 1-429-228  Length: 16pages
Make mistakes faster. This slogan, and others like it, can be seen displayed on posters throughout Menlo’s office, a software-development company known for its casual Mondays and extreme interviews. Menlo’s founders are considering opening a new branch, but wonder if they can preserve their culture.
Aparajitha: Developing a Thinking Organization
by Paul Clyde, Bharath Krishna Sankar
Product Type: Case  Publication Date: 08/2012  Product ID#: 1-429-253  Length: 14pages
Aparajitha is a company that has thrived in the booming economic climate of India. Due to the network of contacts and bank of knowledge it has developed, Aparajitha will be difficult for larger multinationals to supplant. This case illustrates organizational relationships inside and outside the firm; relationships that give it comparative advantages that could be applied in other a...
Entrepreneurship: NVC—Module 4 (Slide Decks)
by James D. Price
Product Type: Teaching Tool  Publication Date: 11/2011  Product ID#: 1-429-210  Length: 104pages
This PowerPoint slide deck PDF was designed for the 4th and final module in the Entrepreneurship: New Venture Creation Course titled Launching and Managing a Startup Enterprise.
Calling and Talent Development
by Valerie Myers
Product Type: Case  Publication Date: 10/2011  Product ID#: 1-429-200  Length: 22pages
This case details the career development of an individual who is guided by a "calling", a term that has been diluted over the years, but carries significant meaning. Told from the perspective of Joseph, this inter-faith story elucidates the original meaning of calling as an ethical construct, rather than just a vocational choice.
Entrepreneurship: NVC—Module 1
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-195  Length: 88pages
This is the first of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan's Ross School of Business. This module provides an overview of entrepreneurship, explains how startups work, and provides career guidance for students who are interested in an entrepreneurial career. This module can be used with modules 2 through 4...
Entrepreneurship: NVC—Module 2
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-196  Length: 36pages
This is the second of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan's Ross School of Business. This module focuses on the financial aspect of planning, launching, and growing a new business. This module can be used with modules 1, 3, and 4. Excel spreadsheet 2C is included in this module. "The Entrepreneur's Dicti...
Entrepreneurship: NVC—Module 3
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-197  Length: 44pages
This is the third of four modules in the New Venture Creation course that was developed at the University of Michigan's Ross School of Business. The goal of this module is to introduce students to the elements of a strong business plan including the executive summary, the venture presentation, and the elevator pitch. This module focuses on the challenges associated with developing,...
Entrepreneurship: NVC—Module 4
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-198  Length: 32pages
This is the fourth and final module in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan's Ross School of Business. This module provides continues to deliver practical guidance to help students launch their new ventures conceived at the beginning of the course in Module 1. This module can be used with modules 1through 3. Excel spread...
Entrepreneurship: New Venture Creation Course
by James D. Price
Product Type: Course  Publication Date: 10/2011  Product ID#: 1-429-199  Length: 200pages
This course is a practical guide to starting a new business. From the initial business idea to the launch, students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. The course includes useful models, frameworks, practical advice, and guidelines that provide students with a solid foundation to launch their own businesses while understanding...
Entrepreneurship: New Venture Creation Course Overview
by James D. Price
Product Type: Teaching Tool  Publication Date: 10/2011  Product ID#: 1-429-213  Length: 10pages
This course is a practical guide to starting a new business. From the initial business idea to the launch, students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. The course includes useful models, frameworks, practical advice, and guidelines that provide students with a solid foundation to launch their own businesses while understanding...
The Launch Lens
by James D. Price
Product Type: Conceptual Note  Publication Date: 10/2011  Product ID#: 1-429-186  Length: 8pages
This note provides a framework for evaluating new business concepts. It is part of the Entrepreneurship: New Venture Creation Course.
ITC e-Choupal 3.0
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-915  Length: 24pages
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of information ab...
Leadership Crisis Challenge
by Susan Ashford
Product Type: Leadership Crisis Challenge  Publication Date: 01/2011  Product ID#: 1-429-121  Length: 22pages
Winner of the 2011 University of Michigan Provost's Teaching Innovation Prize This role-playing simulation allows students to make decisions in real-time based on rapidly-changing business scenarios. Students become the senior executives for AquaStar Bottled Water, a company accused of contaminating Michigan's public water system. They must make critical decisions that will develo...
Friction and Frustration at TMG, Inc
by Scott DeRue
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-112  Length: 14pages
TMG has a very common problem. Its employees are experiencing a serious breakdown in motivation. Team members feel they work harder than anyone else, but are faced with scathing performance reviews. Students analyze how motivation collapsed and what TMG’s leadership can do to improve.
Heart of Reuters, The (Video)
by Jane Dutton
Product Type: Audio/Video  Publication Date: 08/2010  Product ID#: 1-429-115  Length: 0minutes
This video set accompanies the The Heart of Reuters case studies (Parts A and B). The case studies explore the responses of Reuters America to the incidents of 9/11/2001. Part A describes the range of adaptive responses to 9/11, and invites the question, “What is it about the culture, structure, and strategy of Reuters that explains the organization's response pattern?” Part B desc...
New Technologies and Financial Communications
by Greg Miller
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-088  Length: 16pages
A slew of information technologies have emerged in recent years with the progression of online communications. These technologies are fundamentally changing the interaction between companies and their investors. This case is about the new challenges confronted by investor relations (IR) when using novel communication channels to disseminate financial information to constituents (in...
Kentucky Fried Chicken
by Glyn ATWAL, Douglas Bryson
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-078  Length: 8pages
An isolated rat infestation in a Kentucky Fried Chicken restaurant in New York City was filmed live on US television, setting off a media frenzy. Students must place themselves in the position of the management of the chain, owned by franchise parent company, Yum! Brands, Inc., and think about how handle the crisis by responding to consumers and the Board of Directors in a way that...
LCC: Timora International
by Susan Ashford
Product Type: Leadership Crisis Challenge  Publication Date: 05/2010  Product ID#: 1-428-930  Length: 21pages
Winner of the 2011 University of Michigan Provost's Teaching Innovation Prize This simulation presents students with a realistic business challenge that lies at the intersection of social, environmental and financial constraints. It encourages students to practice and gain critical leadership skills, such as using judgment to navigate an ambiguous crisis situation, thinking on the...
Heart of Reuters (A), The
by Jane Dutton
Product Type: Case  Publication Date: 03/2010  Product ID#: 1-428-855  Length: 14pages
The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters Part A describes the range of adaptive responses to the events of 9/11, and invites the question, "What is it about the culture, structure, and strategy of Reuters that explains the organization's response pattern?"The Heart of Reuters is ideal for a d...
Heart of Reuters (B), The
by Jane Dutton
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-428-860  Length: 4pages
The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters-Part B describes the range of the impact of Reuters' responses to 9/11 on employees. The Heart of Reuters is ideal for a discussion of leadership and change, crisis management, resilience, and compassion. The video, also available, adds to the discussi...
Note on Prahalad & Krishnan's New Innovation
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-032  Length: 4pages
In The New Age of Innovation, C.K. Prahalad and M.S. Krishnan, professors at the Ross School of Business, describe both how the creation of value by businesses is going to change, and how information technology (IT) is the tool that will allow them to make that change. This note summarizes, at a very high level, some of this book’s main concepts, focusing on the overview presented...
The Secrets of Entrepreneurial Success
by James D. Price
Product Type: Conceptual Note  Publication Date: 01/2010  Product ID#: 1-428-969  Length: 11pages
Entrepreneurship is an increasingly popular career path – for young adults just starting out, for mid-career professionals, for baby boomers who may have taken early retirement or been downsized from their careers in large organizations, and as well as for parents who may be reentering the workforce. In all of these cases, individuals contemplating an entrepreneurial career path te...
Job Crafting at Burt's Bees
by Jane Dutton
Product Type: Case  Publication Date: 11/2009  Product ID#: 1-428-854  Length: 6pages
Job designs are typically created by managers for employees. But employees are often motivated to make changes to their formal job designs to customize a more desirable experience for themselves at work. The concept of “job crafting” captures these changes. This case describes how four employees at Burt’s Bees Inc. crafted their formal job designs to better align their jobs with th...
Having a Calling and Crafting a Job: The Case of Candice Billups (VIDEO)
by Amy Wrzesniewski, Jane Dutton
Product Type: Audio/Video  Publication Date: 11/2009  Product ID#: 1-428-883  Length: 17minutes
The video case of Candice Billups, hospital custodian, is designed to enrich conversation and analysis of core topics in organizational behavior or management courses. The video is intended to be used in conjunction with the teaching note that accompanies it. Some possible uses of the video case include: 1. An analysis of job design and its link to employee motivation 2. An analysis of job crafting, focusing on how employees craft their work and what difference it makes for them and their organizations
Leadership Crisis Challenge: Olick Int'l
by Susan Ashford
Product Type: Leadership Crisis Challenge  Publication Date: 08/2009  Product ID#: 1-428-769  Length: 52pages
Winner of the 2011 University of Michigan Provost's Teaching Innovation Prize This simulation presents students with a realistic business challenge that sits at the intersection of social, environmental, and financial constraints. It encourages students to practice and gain critical leadership skills such as using judgment to navigate an ambiguous crisis situation, thinking on the...
Implementing POS at Prudential
by Kim Cameron
Product Type: Case  Publication Date: 07/2009  Product ID#: 1-428-869  Length: 22pages
Positive environment in the workplace is usually assumed to be beneficial to employee morale, but not always a necessity for achieving the firm’s strategic goals. Positive Organizational Scholarship (POS) is a field of study that focuses on how leaders and organizations can achieve extraordinary results while focusing on positive deviance. In April 2004, Prudential Financial acquir...
The Company Paragraph
by James D. Price, Christine Slocumb
Product Type: Conceptual Note  Publication Date: 07/2009  Product ID#: 1-428-845  Length: 5pages
An undervalued but crucial component of a business’s integrated communications strategy is what we’ll simply label, “the company paragraph”: that company overview you read when you click on “About Us” on a company’s website, or that you see under the subheading, “About XYZ Corporation” at the end of each company press release. These elemental, 3- to 4-sentence business overviews ar...
The Elevator Pitch
by James D. Price, Christine Slocumb
Product Type: Conceptual Note  Publication Date: 07/2009  Product ID#: 1-428-848  Length: 5pages
The brief, verbal, executive overview of the startup business – the so-called elevator pitch – has achieved something approaching mythical status in U.S. commerce as scores of annual pitch competitions pit entrepreneurs against one another before panels of VC judges. For entrepreneurs, the honed elevator pitch is a crucial communication tool, not just for these competitions, but in...
The Venture Presentation
by James D. Price
Product Type: Conceptual Note  Publication Date: 07/2009  Product ID#: 1-428-832  Length: 12pages
As an entrepreneur or start-up CEO, once you get your foot in the door with a prospective investor or investor group, the purpose of the investor presentation is to provide talking points for your first formal, face-to-face meeting. The role of your slide deck, simply put, is to help you sell. This note clarifies the audience and purpose of the venture presentation, and provides an...
Writing a Winning Business Plan
by James D. Price
Product Type: Conceptual Note  Publication Date: 07/2009  Product ID#: 1-428-847  Length: 7pages
While for most people, the business plan conjures images of entrepreneurs, fast-paced startups, and venture capital investors, business plans have become just as critical a tool in the corporate world, as established enterprises seek revenue and profit growth through the launch of new product lines, innovating around new business models, or entering brand new markets. This article...
Nation Branding
by Rajeev Batra
Product Type: Conceptual Note  Publication Date: 05/2009  Product ID#: 1-428-772  Length: 12pages
This conceptual note gives students a brief overview of the emerging field of nation, or country, branding. Nation branding, a term coined in the late 20th century, is an approach that is being increasingly used to promote countries for tourism, investment, and political goals. The note takes students step by step through the process of creating a nation brand, and addresses some o...
Branding Israel (A)
by Rajeev Batra
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-725  Length: 24pages
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public's perceptions of the nation of Israel. The case presents students with the concept of nation branding, and then tells the story of a cross-section of prominent U.S. industry leaders that came together in 2002 to form the Brand Israel Group, with the goal of improving Israel's image.
Branding Israel (B)
by Rajeev Batra
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-823  Length: 5pages
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding the Israeli government's formal adoption of the branding project and its initial work in implementing branding concepts. The case profiles a pilot project in Toronto, Canada and numerous...
Advertainment
by Cristel Russell
Product Type: Conceptual Note  Publication Date: 03/2009  Product ID#: 1-428-771  Length: 22pages
This note on the $6 billion advertainment industry outlines how product placement, product integration and branded entertainment help advertisers reach consumers at a time when consumers increasingly avoid traditional mass-advertising efforts. It offers a detailed description of advertainment and how it works, including legal and ethical aspects, best and worst practices, strategie...
Valassis: Nurturing a Team-Oriented Environment
by Lynn Wooten
Product Type: Mini-Case  Publication Date: 03/2009  Product ID#: 1-428-761  Length: 6pages
This short case is one of eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. Michigan-based Valassis has been in the promotions and marketing services industry for thirty-seven years. The company employs approximately seven thousand associates across the U.S. and has created a unique culture of share...
P&G's use of Branded Entertainment
by Rajeev Batra
Product Type: Case  Publication Date: 03/2009  Product ID#: 1-428-774  Length: 20pages
This case presents the novel approach Procter & Gamble (P&G) has taken to weave advertising into entertainment. As media channels have become more fragmented, P&G has developed branded entertainment campaigns to reach a more targeted set of consumers. P&G has employed these principles to reach what it terms the “branded entertainment sweetspot”. The case describes P&G’s branded ent...
Leadership Crisis Challenge: Pharmeck
by Susan Ashford
Product Type: Leadership Crisis Challenge  Publication Date: 09/2008  Product ID#: 1-428-585  Length: 14pages
Winner of the 2011 University of Michigan Provost's Teaching Innovation Prize This simulation presents students with a hypothetical yet realistic business challenge that sits at the intersection of social, environmental, and financial constraints. The student teams are asked to take on the role of pharmaceutical executives who have just received news that an Indian subsidiary of t...
 
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