Growing Pains of the Tata Nano
by Scott A. Moore, Suresh Malladi
Product Type: Case
Publication Date: 02/2012
Product ID#: 1-429-235
Length: 20pages
Ratan Tata, CEO of Tata Motors, wants to introduce the world's cheapest car, priced at $2,500, for the common Indian - the car is the Tata Nano and has been accordingly dubbed the "People's Car". But the introduction of the Nano has been ridden with difficulties. Coupled with poor sales and a recent crisis where several Nanos caught on fire, the Tata Nano has seen dismal sales. Thi...