Business Thought & Action: Course
by Robert J. Dolan, Scott A. Moore, Robert E. Kennedy
Product Type: Course
Publication Date: 03/2012
Product ID#: 1-429-206
Length: 432pages
The course Business Thought & Action™ is a robust introduction to business for undergraduate students. It is a holistic start to their business education experience and provides context for business as a whole, rather than each functional area, such as marketing, finance, and operations. Students learn about the broad range of problems and opportunities that businesses face and are...