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Cases
Strategies for Sustainable Development—Module 3
by Andrew Hoffman
Product Type: Module  Publication Date: 06/2012  Product ID#: 1-429-263  Length: 78pages
This is the third of seven modules in the Strategies for Sustainable Development Course. Module 3 examines the effects of globalization, information technology, and activist pressure on the sustainability agenda. Students will analyze ways in which companies (especially well known brands) may become vulnerable to protester attacks. The module also helps the student to consider ways...
Sproxil: Saving Lives
by Dr. Prashant Yadav
Product Type: Case  Publication Date: 03/2013  Product ID#: 1-429-324  Length: 16pages
As he read the media reports on Sproxil’s successful completion of the first phase of the company’s work in Nigeria, Ashifi Gogo wondered if such successes would be one of very many for Sproxil or if it was one of a kind. Sproxil now had a proven technology in place and Gogo had identified the regions he would like to enter with his technology. But he was still reviewing data on national markets to determine which markets to enter, as well as the right business model to use: a pure for-profit model or a so
Honey Care’s New Business Model and Side-Selling Issue (Videos)
by Ted London
Product Type: Audio/Video  Publication Date: 02/2013  Product ID#: 1-429-320  Length: 0pages
Click on the preview PDF at the right to view the video. Ted London of the William Davidson Institute speaks with Madison Ayer, CEO of Honey Care Africa.
The Dow Chemical Company: the Inseparability of Safety and Business Success
by GlobaLens
Product Type: Case  Publication Date: 01/2013  Product ID#: 1-429-178  Length: 20pages
The decision in 1995 to develop the 2005 EH&S goals was monumental. Although at the time it was difficult to envision the goals becoming reality, Dow drastically improved its EH&S performance by integrating safety and sustainability into the very fabric of the organization, attaining nearly all of the goals it had set in 1995. The initiative not only contributed billions to Dow’s bottom line, but also improved employee morale, enhanced the company’s industry standing, and assisted Dow in attracting an
REI Rentals
by Damian Beil, Wallace Hopp
Product Type: Case  Publication Date: 01/2013  Product ID#: 1-429-292  Length: 20pages
Kirk Myers, REI’s Manager of Corporate Social Responsibility (CSR), twirled his pen around his thumb and forefinger. Staring out the window toward misty Mt. Rainier, Myers thought hard, recalling a conference call with his boss, CSR Director Kevin Hagen, and Retail Operations Manager Teresa Mueller several weeks before. At the end of the conversation, Myers was tasked with an assignment outside his usual realm of responsibility—find a way to optimize the rental program across REI retail locations to maximiz
Business Model Innovation at TutorVista
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 12/2012  Product ID#: 1-428-916  Length: 24pages
Krishnan Ganesh tries to find the right business model to connect students in the US to remote tutors in India. A former BOP company owner, Ganesh finds ways to overcome language barriers as well as many of the preconceived notions US consumers have about outsourcing.
American Express: A Relationship, Not a Transaction
by M.S. Krishnan
Product Type: Case  Publication Date: 12/2012  Product ID#: 1-429-100  Length: 20pages
Jim Bush he began to worry that the company was focusing too much on cost reduction. Customer service quality was eroding as the company strove to stay competitive during hard economic times.
Joy to the World...through Software Development at Menlo Innovations
by Paul Clyde, Rich Sheridan
Product Type: Case  Publication Date: 10/2012  Product ID#: 1-429-228  Length: 16pages
Make mistakes faster. This slogan, and others like it, can be seen displayed on posters throughout Menlo’s office, a software-development company known for its casual Mondays and extreme interviews. Menlo’s founders are considering opening a new branch, but wonder if they can preserve their culture.
Aparajitha: Developing a Thinking Organization
by Paul Clyde, Bharath Krishna Sankar
Product Type: Case  Publication Date: 08/2012  Product ID#: 1-429-253  Length: 14pages
Aparajitha is a company that has thrived in the booming economic climate of India. Due to the network of contacts and bank of knowledge it has developed, Aparajitha will be difficult for larger multinationals to supplant. This case illustrates organizational relationships inside and outside the firm; relationships that give it comparative advantages that could be applied in other a...
A Profile on PatientsLikeMe: Health 2.0
by Scott A. Moore, Suresh Malladi
Product Type: Profile  Publication Date: 04/2012  Product ID#: 1-429-236  Length: 10pages
This profile describes PatientsLikeMe, an online healthcare database that provides resources for people with different health ailments, free of charge. The company was founded on the motto of "patients helping patients live better every day", which has led the company to continue expanding its database and develop better techniques for accessing healthcare information.
Business Thought & Action, Module 1: How Markets and Firms Work
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-187  Length: 78pages
This module reviews a wide variety of companies and markets and presents an analytical tool kit for evaluating them. It takes a step back from standard business education, allowing students to ask questions they typically do not have time in the curriculum for, such as: Why do companies even exist? What does a firm do for a consumer? Why do markets exist? What do markets do for par...
Business Thought & Action, Module 2: Creating, Running, and Sustaining Successful Businesses
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-188  Length: 90pages
Module 2 of the Business Thought & Action™ course is entrepreneurial-themed, analyzing the essentials of starting and running a business. Companies are examined in-depth to illustrate that the same business principles apply to all companies, whether startups or multinational corporations. Students learn to apply analytical thinking to product innovation as a creative force, use pro...
ITC e-Choupal 3.0
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-915  Length: 24pages
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of information ab...
Madras Cement, Ltd.
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-925  Length: 23pages
Madras Cement is a leading cement producer in southern India. This case illustrates the process of championing ERP implementation in a complex diversified conglomerate.
NetSuite
by Christie L. Nordhielm
Product Type: Simulation  Publication Date: 03/2011  Product ID#: 1-429-110  Length: 12pages
Zack Nelson, President and CEO of NetSuite, is looking to expand his business in the Software As A Service (SaaS) industry. Competing with giants like Microsoft and Salesforce.com, Nelson must guide his company toward greater profitability by focusing on the Small to Medium Business (SMB) market segment. He has a variety of investment options, a $30 million budget, and 4 years to a...
SMART: Global Urban Mobility Solutions
by Nigel Melville
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-428-964  Length: 27pages
SMART works to develop more efficient, environmentally and socially sustainable transportation systems in cities around the world. Its key approach is the Integrated Hub Network - a network that accesses several transportation modes in one place, while utilizing real-time transportation updates and information kiosks. Students help director Sue Zielinski pitch the Los Angeles proje...
eChoupal - ITC, Ltd.
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-150  Length: 33pages
In setting up rural farmer-entrepreneurs with Internet access, and using modern technology to accurately weigh farmers crops (and paying them promptly), ITC's eChoupal system is transforming India's agricultural supply chain, reducing systemic corruption and giving farmers both better prices for their crops and a sense of dignity and confidence in being connected to the rest of the...
eGovernance in Andhra Pradesh
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-151  Length: 51pages
Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in India. Government processes are more transparent; bribes paid to officials to facilitate transactions through a bureaucratic, paper-based system are eliminated. Citizens find it easy to pay bi...
EID Parry
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-152  Length: 9pages
EID Parry provides local entrepeneurs the technological backing to run Internet kiosks in rural villages. EID Parry has also created its own Internet portal to support farmers with access to fertilizers and tools, education and crop disease diagnosis, and a direct market for their crops of rice and sugarcane.
ICICI Bank
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-154  Length: 25pages
As the second-largest bank in India, ICICI Bank has led multiple initiatives to provide banking services at an affordable costs to the poor. ICICI has partnered with others to co-locate ATMs with rural Internet kiosks, and explore SmartCard technology to provide secure, low-cost transactions and loan management. More importantly, ICICI Bank has created a network of eight thousand S...
Selling Health
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-156  Length: 27pages
Around the world, 2.2 million people die from diarrheal disease every year. Children are especially at risk - one child dies every 30 seconds. India alone contributes thirty percent of the world's diarrheal deaths. By teaching and demonstrating the benefits of handwashing through both UN and branded programs that reach into the villages, Hindustan Lever Ltd. is reducing infectious...
Tata Consultancy Services
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 09/2010  Product ID#: 1-428-835  Length: 26pages
Tata Consultancy Services (TCS) is a top Indian software services and consulting firm. This profile analyzes the company's strategic implementation of technology to enable Human Resources. TCS's technology-driven HR model, known as the Replenishment Model (RPM), allows the company to leverage knowledge around the world, constantly recruit thousands of new employees, coordinate team...
New Technologies and Financial Communications
by Greg Miller
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-088  Length: 16pages
A slew of information technologies have emerged in recent years with the progression of online communications. These technologies are fundamentally changing the interaction between companies and their investors. This case is about the new challenges confronted by investor relations (IR) when using novel communication channels to disseminate financial information to constituents (in...
Going Global (B)
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-061  Length: 4pages
eBay, the world’s leading e-commerce company, expanded to 39 markets starting in 1998. The company’s international markets now make up approximately 54% of the company’s revenues. eBay expanded and went global through acquisitions of local companies abroad and companies that offered similar services (Skype, PayPal, StubHub). Though global expansion fostered the company's continued...
Going Global (C)
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-062  Length: 4pages
Infosys is a leading Indian information technology services firm, offering a range of consulting and software services to multinationals worldwide. This mini-case describes how Infosys is trying to mitigate the impact of the recession in the U.S. (home to the majority of its customers) on its business. It goes on to highlight Infosys' international expansion beyond the US, the chal...
Heart of Reuters (A), The
by Jane Dutton
Product Type: Case  Publication Date: 03/2010  Product ID#: 1-428-855  Length: 14pages
The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters Part A describes the range of adaptive responses to the events of 9/11, and invites the question, "What is it about the culture, structure, and strategy of Reuters that explains the organization's response pattern?"The Heart of Reuters is ideal for a d...
Heart of Reuters (B), The
by Jane Dutton
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-428-860  Length: 4pages
The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters-Part B describes the range of the impact of Reuters' responses to 9/11 on employees. The Heart of Reuters is ideal for a discussion of leadership and change, crisis management, resilience, and compassion. The video, also available, adds to the discussi...
Kodak
by Scott A. Moore
Product Type: Profile  Publication Date: 03/2010  Product ID#: 1-429-054  Length: 15pages
Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market's shift toward digital technology. Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. This case is included in Module 3 of the course Business Thought & Action.
Digitization and its effects
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-031  Length: 12pages
The purpose of this note is to provide some insight about the change from analog to digital, the increasing penetration of digital technologies in our lives, the increasing performance of that technology, and the effects of this digitization. It begins with an examination of the analog world and is followed by an analysis of digitization. This includes discussion of the move to dig...
Technological Advances and the Movie Experience
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-028  Length: 12pages
This note chronicles the technological advances in the American movie industry through the decades that have created a more personalized and convenient viewer experience, including the advent of movies, television, cable TV, VCRs, DVD players, digital movie reels, and online movie access. This case is included in Module 2 of the course Business Thought & Action.
Note on Prahalad & Krishnan's New Innovation
by Scott A. Moore
Product Type: Conceptual Note  Publication Date: 02/2010  Product ID#: 1-429-032  Length: 4pages
In The New Age of Innovation, C.K. Prahalad and M.S. Krishnan, professors at the Ross School of Business, describe both how the creation of value by businesses is going to change, and how information technology (IT) is the tool that will allow them to make that change. This note summarizes, at a very high level, some of this book’s main concepts, focusing on the overview presented...
NIKEiD: Profile
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-035  Length: 5pages
This is a concise profile of NIKEiD, Nike's customized product line. It is meant to highlight how advancements in IT have allowed the consumer product industry to offer customers personalized products. It includes a brief history of Nike and NIKEiD as well as a description of the NIKEiD website and its features. It prompts discussion on the business implications of selling customi...
Innocentive
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-036  Length: 6pages
This is a concise profile of InnoCentive—the company that created the first online marketplace for corporate research and development (R&D). It can be used to highlight how advancements in IT have spurred changes in the ways that companies perform R&D. This profile reviews the basic structure of InnoCentive’s “Open Innovation Marketplace”, who the players are in the marketplace, an...
Bell Labs
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-026  Length: 5pages
This is a concise profile of Bell Labs. It describes the company's history, its roles as a fundamental research organization as well as an innovation engine for Alcatel-Lucent, and its unique in-house R&D culture. This profile is intended to be taught in conjunction with the InnoCentive profile in order to compare two distinct models of corporate R&D.
Left Shoe Company
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-034  Length: 5pages
This is a concise profile of Left foot Company, the customized shoe business of Finland’s leading casual footwear manufacturer, Pomarfin Ltd. It includes a brief history of Pomarfin and Left foot Company as well as a description of the The left Process of ordering customized shoes—which includes scanning of customers’ feet, transferring of data on a Content Management System, and...
Dell Inc.'s Production System
by Scott A. Moore
Product Type: Mini-Case  Publication Date: 01/2010  Product ID#: 1-429-017  Length: 8pages
This mini-case details the history of Dell and its made-to-order production system. From a simple computer assembly and delivery company, Dell grew to dominate the PC industry by leveraging information and focusing on efficiency throughout the supply chain. However, changes in consumer tastes and supplier cost structure led to the decline of Dell’s performance in 2005. What happene...
24/7 Customer: Beyond Call Center Ops
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 01/2010  Product ID#: 1-428-833  Length: 12pages
This case study is an in-depth analysis of 24/7 Customer, a business process outsourcing company that exemplifies many of the tenets that can be found in the book The New Age of Innovation, by professors CK Prahalad and MS Krishnan. 24/7 Customer has managed to harness the power of predictive analytics to provide value for its clients and those clients' customers. Students will lea...
Note on Google AdWords
by Scott A. Moore
Product Type: Profile  Publication Date: 12/2009  Product ID#: 1-428-996  Length: 5pages
This profile describes Google AdWords, which offers advertisers placements on search results pages and affiliated web sites. AdWords is a major driver of Google's revenue.
World of Warcraft
by Christie L. Nordhielm
Product Type: Simulation  Publication Date: 10/2009  Product ID#: 1-428-933  Length: 6pages
Since its debut 2004, Blizzard Entertainment’s blockbuster game World of Warcraft (WOW) has been the hottest online role-playing game in the industry. Within 4 months, it surpassed 1.5 million subscribers, an impressive number given the game's moderate expectations. The WOW division was riding high, and Anne Slash, Product Manager for WOW, wanted more depth for her gamers’ enjoyment and an easier user interface to use to encourage new memberships.
From Gecis to Genpact
by Robert E. Kennedy
Product Type: Case  Publication Date: 08/2009  Product ID#: 1-428-595  Length: 22pages
Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of business services and technology solutions to large multinational organizations and other clients around the world. In January 2005, GE sold a majority stake in the operation to capitalize on the value created and to develop a global, diversified customer base. However, after divestiture, Genpact’s plans had no...
Y in Google, The: Attracting and Retaining the Millennials
by Lynn Wooten
Product Type: Mini-Case  Publication Date: 03/2009  Product ID#: 1-428-756  Length: 8pages
This short case is one of eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. The case profiles Google, in particular Google's Ann Arbor, Michigan office, and its ability to attract and retain Generation Y workers. The Ann Arbor office was founded in 2006 to support Google's revenue-generating AdWords...
IT-Enabled Services: Transworks
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-653  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (B) describes the history and growth of Transworks, an IT-enabled customer relationship management (CRM) company based in Mumbai, India.
Connecting the Rural Poor
by Ted London
Product Type: Case  Publication Date: 02/2007  Product ID#: 1-428-608  Length: 22pages
Grameen Telecom’s Village Phone is a program that is focused on bringing cellular service to people in rural villages in Bangladesh. In 2006, Grameen’s Village Phone initiative had an installed base of more than 233,000 village phones across 50,000 villages in the country, and annual revenues of approximately US$93 million. This case explores opportunities both within Bangladesh and beyond the country’s borders to expand the Village Phone program.
IT-Enabled Services: Healthscribe
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-652  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (A) describes Healthscribe India, an Indian-based offshore medical transcription and data management company.
IT-Enabled Services: GE Capital
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-654  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (C) outlines the history and rapid growth of General Electric Capital Services' captive operation GE Capital International Services (GECIS) which was established in 1996, in Gurgaon, India.
IT-Enabled Services: Spectramind
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-655  Length: 3pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (D) describes the history and growth of Spectramind eServices, which was the only non-captive e-services company in India offering the entire gamut of remote services, including business process management, CRM, web-based knowledge services e-le...
IT-Enabled Services: Bechtel India
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-656  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (E) describes Bechtel India Pvt. Ltd., a Bechtel subsidiary located in Gurgaon, near the outskirts of New Delhi, India. The company was established in 1994 to provide engineering, procurement, construction and support services for Bechtel office...
IT-Enabled Services: Teleradiology
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-657  Length: 3pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (F) describes Teleradiology Solutions, Inc. (TRS), an offshore teleradiology company that offers on-call interpretation of all noninvasive imaging from its headquarters in Bangalore, India. The mini-case gives an overview of the foundation and g...
 
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