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Cases
Gillette
by Ryan Atkins
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-328  Length: 12pages
    Through market immersion, Gillette’s staff studied the Indian market and learned about the specific needs of Indian consumers. The Gillette Guard became the market leader in only six months, moving Indian consumers away from using low quality double-edge razors. Gillette also developed an operations model to efficiently produce these low cost razors in India, providing local jobs and ensuring stable costs. The primary question is if Gillette should launch the low cost razor in the US.
REI Rentals
by Damian Beil, Wallace Hopp
Product Type: Case  Publication Date: 01/2013  Product ID#: 1-429-292  Length: 20pages
Kirk Myers, REI’s Manager of Corporate Social Responsibility (CSR), twirled his pen around his thumb and forefinger. Staring out the window toward misty Mt. Rainier, Myers thought hard, recalling a conference call with his boss, CSR Director Kevin Hagen, and Retail Operations Manager Teresa Mueller several weeks before. At the end of the conversation, Myers was tasked with an assignment outside his usual realm of responsibility—find a way to optimize the rental program across REI retail locations to maximiz
NextEra Energy
by Andrew Hoffman
Product Type: Case  Publication Date: 06/2012  Product ID#: 1-429-232  Length: 18pages
Rick Anderson, senior director of NextEra’s Green Marketing Group, is crafting a marketing strategy to move Renewable Energy Certificates (REC) on the voluntary market by demonstrating the added value of the company’s EarthEra RECs. NextEra not only markets RECs, but also funds the construction of renewable energy projects. Anderson is seeking to expand the EarthEra program and brand. While there has been some good responses to EarthEra RECs, there have also been setbacks....
New Emerging Market Multinationals
by Rajeev Batra
Product Type: Book  Publication Date: 05/2012  Product ID#: 1-429-335  Length: 320pages
This book was selected as the Best Business Book of the Year for 2012 in the Strategy area by Strategy + Business Magazine. It details the strategies and tactics being used by 39 growing MNCs from emerging marketing countries -- including Arcelik, HTC, Haier, Lenovo, LG, Mahindra, Natura, Tata Motors, and others -- to successfully grow their businesses and brands around the world, despite their severe resource disadvantages.
BP: Beyond Petroleum?
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-429-229  Length: 28pages
British Petroleum (BP), one of the world’s largest oil companies, had spent over $200 million rebranding itself as environmentally responsible, with the tagline “Beyond Petroleum.” However, after the catastrophic 2010 Gulf of Mexico Oil Spill, the company’s name seemed to be permanently tarnished. Through a deep dive into all events of the spill, this case study asks students to determine: what should BP do now?
Business Thought & Action: Course
by Robert J. Dolan, Scott A. Moore, Robert E. Kennedy
Product Type: Course  Publication Date: 03/2012  Product ID#: 1-429-206  Length: 432pages
The course Business Thought & Action™ is a robust introduction to business for undergraduate students. It is a holistic start to their business education experience and provides context for business as a whole, rather than each functional area, such as marketing, finance, and operations. Students learn about the broad range of problems and opportunities that businesses face and are...
Growing Pains of the Tata Nano
by Scott A. Moore, Suresh Malladi
Product Type: Case  Publication Date: 02/2012  Product ID#: 1-429-235  Length: 20pages
Ratan Tata, CEO of Tata Motors, wants to introduce the world's cheapest car, priced at $2,500, for the common Indian - the car is the Tata Nano and has been accordingly dubbed the "People's Car". But the introduction of the Nano has been ridden with difficulties. Coupled with poor sales and a recent crisis where several Nanos caught on fire, the Tata Nano has seen dismal sales. Thi...
Entrepreneurship: NVC—Module 1
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-195  Length: 88pages
This is the first of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan's Ross School of Business. This module provides an overview of entrepreneurship, explains how startups work, and provides career guidance for students who are interested in an entrepreneurial career. This module can be used with modules 2 through 4...
Entrepreneurship: NVC—Module 2
by James D. Price
Product Type: Module  Publication Date: 10/2011  Product ID#: 1-429-196  Length: 36pages
This is the second of four modules in the Entrepreneurship: New Venture Creation course that was developed at the University of Michigan's Ross School of Business. This module focuses on the financial aspect of planning, launching, and growing a new business. This module can be used with modules 1, 3, and 4. Excel spreadsheet 2C is included in this module. "The Entrepreneur's Dicti...
Entrepreneurship: New Venture Creation Course
by James D. Price
Product Type: Course  Publication Date: 10/2011  Product ID#: 1-429-199  Length: 200pages
This course is a practical guide to starting a new business. From the initial business idea to the launch, students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. The course includes useful models, frameworks, practical advice, and guidelines that provide students with a solid foundation to launch their own businesses while understanding...
Entrepreneurship: New Venture Creation Course Overview
by James D. Price
Product Type: Teaching Tool  Publication Date: 10/2011  Product ID#: 1-429-213  Length: 10pages
This course is a practical guide to starting a new business. From the initial business idea to the launch, students are introduced to the realities of entrepreneurship and the misconceptions surrounding it. The course includes useful models, frameworks, practical advice, and guidelines that provide students with a solid foundation to launch their own businesses while understanding...
Laura Moore
by Christie L. Nordhielm
Product Type: Simulation  Publication Date: 07/2011  Product ID#: 1-429-111  Length: 19pages
Laura Moore, CEO of her own executive recruiting firm, Moore Associates, wants to scale her business in the $1 billion professional recruiting industry. With the professional and personal needs of her staff in mind, Moore must continue to distinguish her company from the competition and grow her business. Moore has several investment options from which she can choose to attain her...
NetSuite
by Christie L. Nordhielm
Product Type: Simulation  Publication Date: 03/2011  Product ID#: 1-429-110  Length: 12pages
Zack Nelson, President and CEO of NetSuite, is looking to expand his business in the Software As A Service (SaaS) industry. Competing with giants like Microsoft and Salesforce.com, Nelson must guide his company toward greater profitability by focusing on the Small to Medium Business (SMB) market segment. He has a variety of investment options, a $30 million budget, and 4 years to a...
Ethicon Endo-Surgery: The Surgeon
by Christie L. Nordhielm
Product Type: Simulation  Publication Date: 03/2011  Product ID#: 1-429-107  Length: 16pages
Shelley Peterson, newly-promoted General Manager of the Endosurgery Medical Devices Division, is striving for greater profitability in the bariatric surgical device market. Her team has presented her with investment options that will help Peterson attain her goals for the division. Peterson has a $30 million budget and 4 years to achieve her goals. Peterson has to consider the need...
Ethicon Endo-Surgery: The Patient
by Christie L. Nordhielm
Product Type: Simulation  Publication Date: 03/2011  Product ID#: 1-429-108  Length: 16pages
Shelley Peterson, newly-promoted General Manager of the Endosurgery Medical Devices Division, is striving for greater profitability in the bariatric surgical device market. Her team has presented her with investment options that will help Peterson attain her goals for the division. Peterson has a $30 million budget and 4 years to achieve her goals. Peterson must consider the needs...
McDonald’s: Profile on Its Rise, Descent, and Return
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2011  Product ID#: 1-429-163  Length: 11pages
This profile chronicles McDonald's rise over 40 years, its sudden descent in the early 1990s, and then its return in the early 2000s. Students are encouraged to think about what happened, why, and the lessons that can be learned. This profile was written for an undergraduate business course. This case is included in Module 2 of the course Business Thought & Action.
Zipcar, Inc.
by Robert J. Dolan
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-159  Length: 9pages
Though Zipcar's cost-effect approach to car ownership is known for being a great “best new idea” story, this cases asks how CEO Scott Griffin can turn Zipcar from “best” and “new” into “profitable”? This case is included in Module 2 of the course Business Thought & Action.
Whole Foods
by Christie L. Nordhielm, Marta Dapena-Baron
Product Type: Simulation  Publication Date: 10/2010  Product ID#: 1-429-109  Length: 18pages
This case and accompanying simulation follow Whole Foods, a supermarket chain that sells natural and organic products. With rising competition from Costco and WalMart, Margaret Wittenberg, Global Vice President of Marketing and Public Affairs, must decide how to brand Whole Foods in the organic food market. She must also consider how her life-long customers will feel about the She must also consider how her life-long customers will feel about the company's new brand image; ...
Honest Tea
by Andrew Hoffman
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-428-947  Length: 22pages
Are “wide-scale distribution” and “sustainability” mutually exclusive? This case explores this question through the examples of Honest Tea, one of the fast growing companies in the Ready-To-Drink market, and Coca-Cola. Honest Tea faces a challenging decision: whether or not to sell part of its business to Coca-Cola. Honest Tea desires to stay committed to CSR goals and maintain its...
Inventory Gremlins
by Greg Miller
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-105  Length: 6pages
Can you practice basic accounting principles through an interesting story? This case presents a budding entrepreneur, Amanda Gojko, who has started her own small business and needs to take physical inventory of her stock. Using LIFO and FIFO calculations, accounting students will learn about basic accounting principles as well as when and how to do compete write-downs.
New Technologies and Financial Communications
by Greg Miller
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-088  Length: 16pages
A slew of information technologies have emerged in recent years with the progression of online communications. These technologies are fundamentally changing the interaction between companies and their investors. This case is about the new challenges confronted by investor relations (IR) when using novel communication channels to disseminate financial information to constituents (in...
The Emancipation Network
by Nathalie Laidler-Kylander
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-096  Length: 30pages
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. In 2005, Sarah Symons and John Berger founded The Emancipation Network (T.E.N. Charities) to combat slavery and human trafficking. Though T.E.N accepted donations, the majority of its revenue came from Made By Survivors L.L.C, its wholly-owned subsidiary, which purchased handicrafts made by survivors and resold them in the U.S.
Sweetest Business of Nestle Venezuela
by Deborah Mendez, Steve Koch
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-090  Length: 18pages
This is the Next Billion/WDI 2010 Case Writing Competition Winner. This case explores the need to scale BoP initiatives in a cost-efficient manner to create a measurable positive impact on the lives of BoP consumers and the long-term financial performance of Nestle Venezuela. Nestlé Venezuela marketed a portfolio of products and wanted to strengthen its bond with Bottom of Pyramid (BoP) consumers.
Zingerman's Community of Businesses (VIDEO)
by Wayne Baker, CPOS, Ryan Smerek
Product Type: Audio/Video  Publication Date: 07/2010  Product ID#: 1-429-104  Length: 0minutes
The Zingerman's Community of Businesses video is not to me missed. It complements the Zingerman's Community of Businesses case and features Zingerman's co-founder Ari Weinzweig discussing four key components of Zingerman's success. Over the years, Zingerman’s Community of Businesses (ZCoB) has regularly won accolades and awards – including being named “the coolest small company in...
Stonewall Community Foundation
by Christie L. Nordhielm
Product Type: Profile  Publication Date: 07/2010  Product ID#: 1-428-932  Length: 12pages
This case follows Bill Mattle, the executive director of the Stonewall Community Foundation (SCF). SCF is “the public charity for lesbian, gay, bisexual and transgender (LGBT) New York.” Bill was pleased to have achieved the year’s fundraising goals, but was concerned about the year ahead. Fundraising had become increasingly difficult in a depressed economic climate, with regular d...
International Marketing Mini-Cases Collection
by John Branch
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-089  Length: 22pages
This 'bundle of case' include: "Irbit Motorcycle Factory" "Sussex Chainless Bicycles" "Inline Fibreglass" "Katie’s Kakes" "VOSTOK Watches" "StrongFiber Company Limited" "Maru Industries" "Jim Thompson Thai Silk Company" A collection of eight 1-2 page mini-cases, available...
Sherwin - Williams: VOCs in Full Color
by Andrew Hoffman
Product Type: Case  Publication Date: 05/2010  Product ID#: 1-428-993  Length: 16pages
In late 1996, Sherwin-Williams CEO John Breen sat at his desk, preparing for another meeting with his board of directors. The room was dark except for a small stream of light that escaped the curtains hung heavily over the windows. Outside, rain was falling onto the company’s corporate headquarters and on the streets of Cleveland. Breen stared at the portraits of company founders H...
Clorox Company Goes Green
by Andrew Hoffman
Product Type: Case  Publication Date: 05/2010  Product ID#: 1-429-087  Length: 26pages
Finalist and 3rd Place winner in the 2011 Oikos Casewriting Competition In early 2008, Clorox released a new line of environmentally friendly cleaning products called GreenWorks. The product line was the first new brand released by Clorox in 20 years. Following the success of smaller firms such as Seventh Generation and Method, Clorox targeted the niche market of green products, wi...
Harley Davidson Purchase (B): Seller
by Andrew Hoffman
Product Type: Exercise  Publication Date: 04/2010  Product ID#: 1-429-085  Length: 4pages
This is going to be your last Harley-Davidson! You've had enough. You’re tired of the oil stain in your garage and the joke about why it’s there: “How do you know when your Harley needs oil? When it stops leaking!” You bought this Low Rider Custom new in 1989, before the whole Harley craze. So, you were able to pick your model and color — black, of course. In your opinion, that’s t...
Longacre Expeditions and the 4 Bs
by Christie L. Nordhielm
Product Type: Exercise  Publication Date: 04/2010  Product ID#: 1-428-931  Length: 6pages
Marketers struggle constantly to determine their return on marketing investment. Leading indicators vs. lagging indicators need to be available for ongoing decision-making. By clearly identifying the objectives and metrics of the 4 B's (bodies, beliefs, behaviors, bucks) marketing professionals can deepen their understanding of true drivers of market growth. This point is illustrat...
Harley Davidson Purchase (A): Buyer
by Andrew Hoffman
Product Type: Exercise  Publication Date: 04/2010  Product ID#: 1-429-043  Length: 3pages
This is going to be your first Harley-Davidson! You can't wait! For the past two years, you've been riding a beat-up 1981 Honda with a 750-cubic-centimeter engine that you bought for $450. All the while, you have been dreaming of owning your very own “hog.” Now is the time. Your bank account now has $12,000. You can't spend any more than that. You’re stretching as it is. Your credi...
NIKEiD: Profile
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-035  Length: 5pages
This is a concise profile of NIKEiD, Nike's customized product line. It is meant to highlight how advancements in IT have allowed the consumer product industry to offer customers personalized products. It includes a brief history of Nike and NIKEiD as well as a description of the NIKEiD website and its features. It prompts discussion on the business implications of selling customi...
Build a Bear
by Robert J. Dolan
Product Type: Mini-Case  Publication Date: 01/2010  Product ID#: 1-429-019  Length: 6pages
This mini-case describes Build a Bear, an interactive store where customers can make their own teddy bears. In 2007, Build a Bear was the 10th largest toy retailer in the United States. One of the greatest challenges the company faces, in these tough economic times, is to convince the public that Build-a-Bear workshop and teddy bears are not a fad and that the concept has staying p...
The Secrets of Entrepreneurial Success
by James D. Price
Product Type: Conceptual Note  Publication Date: 01/2010  Product ID#: 1-428-969  Length: 11pages
Entrepreneurship is an increasingly popular career path – for young adults just starting out, for mid-career professionals, for baby boomers who may have taken early retirement or been downsized from their careers in large organizations, and as well as for parents who may be reentering the workforce. In all of these cases, individuals contemplating an entrepreneurial career path te...
World of Warcraft
by Christie L. Nordhielm
Product Type: Simulation  Publication Date: 10/2009  Product ID#: 1-428-933  Length: 6pages
Since its debut 2004, Blizzard Entertainment’s blockbuster game World of Warcraft (WOW) has been the hottest online role-playing game in the industry. Within 4 months, it surpassed 1.5 million subscribers, an impressive number given the game's moderate expectations. The WOW division was riding high, and Anne Slash, Product Manager for WOW, wanted more depth for her gamers’ enjoyment and an easier user interface to use to encourage new memberships.
Zingerman's Community of Businesses
by Wayne Baker
Product Type: Case  Publication Date: 09/2009  Product ID#: 1-428-861  Length: 30pages
Over the years, Zingerman’s Community of Businesses (ZCoB) has regularly won accolades and awards – including being named “the coolest small company in America” by Inc. in 2003 - for its food, service, mail order catalog, training, and overall success. This case shows how Zingerman’s went from a single delicatessen in 1982 to eight unique but complementary companies with combined r...
The Elevator Pitch
by James D. Price, Christine Slocumb
Product Type: Conceptual Note  Publication Date: 07/2009  Product ID#: 1-428-848  Length: 5pages
The brief, verbal, executive overview of the startup business – the so-called elevator pitch – has achieved something approaching mythical status in U.S. commerce as scores of annual pitch competitions pit entrepreneurs against one another before panels of VC judges. For entrepreneurs, the honed elevator pitch is a crucial communication tool, not just for these competitions, but in...
The Venture Presentation
by James D. Price
Product Type: Conceptual Note  Publication Date: 07/2009  Product ID#: 1-428-832  Length: 12pages
As an entrepreneur or start-up CEO, once you get your foot in the door with a prospective investor or investor group, the purpose of the investor presentation is to provide talking points for your first formal, face-to-face meeting. The role of your slide deck, simply put, is to help you sell. This note clarifies the audience and purpose of the venture presentation, and provides an...
Entry Mode: The Simpsons
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-803  Length: 3pages
Twenty years after its television debut, the animated series 'The Simpsons' is still going strong. This mini-case profiles the Fox Broadcasting Company's success with merchandise licensing, an area that has proved to be an unexpected cash cow. This case is included in Module 4 of the course Business Thought & Action.
Nation Branding
by Rajeev Batra
Product Type: Conceptual Note  Publication Date: 05/2009  Product ID#: 1-428-772  Length: 12pages
This conceptual note gives students a brief overview of the emerging field of nation, or country, branding. Nation branding, a term coined in the late 20th century, is an approach that is being increasingly used to promote countries for tourism, investment, and political goals. The note takes students step by step through the process of creating a nation brand, and addresses some o...
TerraCycle: Turning Trash into Cash
by Stuart Hart
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-429-176  Length: 16pages
TerraCycle was founded in 2002 by Tom Szaky, a 20-year-old Princeton University dropout. The company’s flagship product, TerraCycle Plant Food, is liquefied worm poop made from worm-processed organic waste and packaged in reused soda bottles, many of which are collected in fund raising efforts by school children and non-profit groups.
Western Union: Global Expansion
by Patricia Loubeau
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-773  Length: 10pages
The Western Union Company is the largest US-owned provider of money transfer services. Services are currently available in over 200 countries around the world. Originally founded as a telegram company in 1884, the company went bankrupt in 1992 as other communication channels gained greater prominence, such as faxes and airmail. Two years later, the company emerged from bankruptcy a...
Branding Israel (A)
by Rajeev Batra
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-725  Length: 24pages
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public's perceptions of the nation of Israel. The case presents students with the concept of nation branding, and then tells the story of a cross-section of prominent U.S. industry leaders that came together in 2002 to form the Brand Israel Group, with the goal of improving Israel's image.
Branding Israel (B)
by Rajeev Batra
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-823  Length: 5pages
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding the Israeli government's formal adoption of the branding project and its initial work in implementing branding concepts. The case profiles a pilot project in Toronto, Canada and numerous...
Advertainment
by Cristel Russell
Product Type: Conceptual Note  Publication Date: 03/2009  Product ID#: 1-428-771  Length: 22pages
This note on the $6 billion advertainment industry outlines how product placement, product integration and branded entertainment help advertisers reach consumers at a time when consumers increasingly avoid traditional mass-advertising efforts. It offers a detailed description of advertainment and how it works, including legal and ethical aspects, best and worst practices, strategie...
P&G's use of Branded Entertainment
by Rajeev Batra
Product Type: Case  Publication Date: 03/2009  Product ID#: 1-428-774  Length: 20pages
This case presents the novel approach Procter & Gamble (P&G) has taken to weave advertising into entertainment. As media channels have become more fragmented, P&G has developed branded entertainment campaigns to reach a more targeted set of consumers. P&G has employed these principles to reach what it terms the “branded entertainment sweetspot”. The case describes P&G’s branded ent...
Deja Shoe (A)
by Stuart Hart
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-670  Length: 14pages
Long-time environment and recycling supporter Julie Lewis thought that she had struck green gold when she partnered with Nike and Avia executives to create Deja Shoe, an environmental footwear company. Lewis and her executive team successfully raised startup funding and used it to build an environmentally-sound and appealing product. However, as their product is about to launch th...
Deja Shoe (B)
by Stuart Hart
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-671  Length: 5pages
Deja Shoe (B) provides a follow-up to the scenario presented in Deja Shoe (A). Part B follows Lewis and her team through Deja Shoe's product launch across mainstream and green retailers nationwide. It discusses initial quality and sourcing issues, which present the team with lackluster sales and financing challenges.
Nike’s World Shoe Project (A)
by Stuart Hart, Ted London
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-673  Length: 20pages
Nike's Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to effectively reach the huge untapped segment of “Tier 3” countries, characterized by a population of 1 billion and an average of $2,000 purchasing power parity. By January 2001, the...
Targeting Malaria
by Ted London
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-642  Length: 8pages
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa. Specifically, the agency would like to see Tanzania improve not only...
Wessex Power Technology Ltd.
by Veronica Velo
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-684  Length: 6pages
Wessex Power Technology Ltd. offers sales and marketing services to overseas companies who have developed highly innovative technological products and wish to introduce and promote them in the UK. The key elements to the success of the company are their capacity to assess sophisticated, newly developed items and to assist potential customers in their use and functionality in existing production processes.
Natural8 Ltd. Lipstick
by Veronica Velo
Product Type: Case  Publication Date: 06/2008  Product ID#: 1-428-681  Length: 22pages
This case discusses the story of a new beauty product, Natural8, a lipstick that plumps the lips by using a natural toxin generated by the human body when stung by a bee. The product was created by a couple of scientists based at Coventry University without experience in the business world. It is an example of public/private partnership between a newly created company and a Univers...
AMREF & Guardian in Katine Village
by Christie L. Nordhielm
Product Type: Case  Publication Date: 02/2008  Product ID#: 1-428-661  Length: 11pages
AMREF (African Medical and Research Foundation) is an NGO working on health-related issues in Africa; the Guardian is one of the largest newspapers in the UK. As a part of expanding its coverage on development, the Guardian formed a partnership with AMREF to work on development issues in Katine, a village in eastern Uganda. However, as the partnership developed, issues regarding cultural differences and questions of sustainability began to rise.
Oxfam vs. Starbucks
by Christie L. Nordhielm
Product Type: Case  Publication Date: 02/2008  Product ID#: 1-428-664  Length: 22pages
Oxfam and a coalition of allies asked Starbucks to sign an agreement to allow the country of Ethiopia to control the names of coffees grown in certain areas of the country. According to one coalition member, gaining control of the name brands could increase Ethiopia's coffee export income by more than $88 million annually. This money could go a long way to help lift millions of Eth...
Building a Sustainable Venture
by Ted London
Product Type: Case  Publication Date: 11/2006  Product ID#: 1-428-611  Length: 22pages
The Mountain Institute works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world. TMI is exploring options for its patented technology for compressed earth blocks. This case explores using this technology as the centerpiece for a new for-profit venture in the developing world.
Adventureland: Disney’s Foreign Ops
by William J. Streeter
Product Type: Case  Publication Date: 10/2006  Product ID#: 1-428-692  Length: 15pages
The two Disney amusement park complexes in the U.S. have been tremendously successful. This has led the company to open new parks in Japan and France with different degrees of success. This case discusses the strengths and weaknesses of Disney’s global strategy.
 
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