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CASE

GoodBelly—Excel Spreadsheet

by Hyun-Soo Ahn

Product Type: Teaching Tool Publication Date: 09/2012 Product ID#: 1-429-273 Length: 1pages

GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to GoodBelly's student intern, Car...

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GoodBelly: Using Statistics to Justify the Marketing Expense

by Hyun-Soo Ahn

Product Type: Case Publication Date: 07/2012 Product ID#: 1-429-252 Length: 6pages

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CASE

Pricing Games: Sony PlayStation and Microsoft Xbox

by Valerie Y. Suslow, Francine Lafontaine

Product Type: Exercise Publication Date: 02/2011 Product ID#: 1-428-882 Length: 7pages

Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium – video games. After considering a pricing war between two video game giants, Microsoft and Sony, students are asked to calculate pricing strategies based off game theory predictions. Students must use a 2-by-2 s...

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CASE

LanServe Corporation (B)

by William Lovejoy

Product Type: Case Publication Date: 12/2010 Product ID#: 1-429-128 Length: 3pages

This case builds upon LanServe Corporation (A). LanServe, a company that designs low to midrange servers, is facing increased demand for its services and has to choose between lines and cells to redesign its production process. Price data and capacity calculations are presented for each option, and students are asked to make and justify recommendations each way.

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CASE

Highland Hospital Operating Room Scheduling

by William Lovejoy

Product Type: Exercise Publication Date: 12/2010 Product ID#: 1-429-132 Length: 3pages

This case uses the example of a hospital operating room to teach students how to make decisions based on a quantitative operational analysis. Students are asked to consider issues with capacity and variability, and choose a future action that the hospital must take in order to remedy its delay and waiting problems.

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CASE

Variability, Buffers and Inventory

by William Lovejoy

Product Type: Conceptual Note Publication Date: 05/2010 Product ID#: 1-429-081 Length: 12pages

Most production systems are faced with the problem of variability. Customer demand for finished products may vary over time, as may the availability of raw materials and the processing capacity at various stages in the system. This note will discuss some of the types of variability, the consequences of variability, the role of inventory in systems with variability, and possible res...

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CASE

Iowa Speedway: Determining Depreciable Life (C)

by David Wright

Product Type: Mini-Case Publication Date: 04/2010 Product ID#: 1-428-914 Length: 4pages

The Iowa Speedway was constructed in 2006 by the U.S. Motorsport Entertainment Corporation. The state of the art racetrack is home to many prominent racing leagues, such as NASCAR's Nationwide Series. This mini-case is an exercise on accounting for depreciable life. Students are asked to imagine that they have to close the books on 2006, the first year of operation. The financial a...

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CASE

Petro Refinery: Product Mix Optimization

by Izak Duenyas

Product Type: Exercise Publication Date: 04/2010 Product ID#: 1-428-999 Length: 12pages

Petro Refinery LLC, a crude oil refinery, faces an issue common in many production and service industries: finding the optimal product mix or input mix. A central difficulty is that each product consumes different amounts of the firm’s shared resources, but contributes different revenues toward the firm’s fixed costs. Managers do not necessarily want to sacrifice the production of...

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Iowa Speedway: Determining Depreciable Life (B)

by David Wright

Product Type: Mini-Case Publication Date: 10/2009 Product ID#: 1-428-913 Length: 4pages

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Developing Financial Projections

by James D. Price

Product Type: Conceptual Note Publication Date: 07/2009 Product ID#: 1-428-846 Length: 12pages

Prospective investors in startups and growth businesses expect to review detailed financial information on the company. This note provides an in-depth discussion of both the art and the science of preparing financial projections for an early-stage business. The article also describes the most appropriate way to present historical financial information, as well as advice on the best...