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Cases
Social Entrepreneurship Module
by Paul Godfrey
Product Type: Module  Publication Date: 05/2013  Product ID#: 1-429-341  Length: 82pages
This module uses a series of six cases surrounding three examples of social entrepreneurship in very different organizations: Fundación Paraguaya (FP), Kinder, Lyndenberg, and Domini (KLD), and Community Enterprise Solutions (CE Solutions). The cases consider both the organizations and the entrepreneurs who run them. Students can examine the organizational challenges of making it work, donor demands for accountability and measurement, and the personal views and philosophies of the founding entrepreneur.
Gillette
by Ryan Atkins
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-328  Length: 12pages
    Through market immersion, Gillette’s staff studied the Indian market and learned about the specific needs of Indian consumers. The Gillette Guard became the market leader in only six months, moving Indian consumers away from using low quality double-edge razors. Gillette also developed an operations model to efficiently produce these low cost razors in India, providing local jobs and ensuring stable costs. The primary question is if Gillette should launch the low cost razor in the US.
ayzh at a Crossroad
by Asad Aziz, Yolanda Sarason, Grace Hanley
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-329  Length: 16pages
The case examines challenges presented by potential global expansion for the ayzh, a for-profit social venture that provides maternal health products as well as job creation opportunities for impoverished women in India. This case challenges students to think about the implications of global expansion on the mission and business models of social enterprises.
Mushrooms as a Viable Product for Poverty Alleviation in Tanzania
by Geoffrey R. Archer, Sarah Proctor, Jennifer Vagg
Product Type: Case  Publication Date: 04/2013  Product ID#: 1-429-333  Length: 16pages
This case focuses on mechanisms for alleviating poverty and addressing food security issues through small scale farming in Tanzania. Simon Mkao, the protagonist, needs to choose a business model for expanding his small-scale mushroom farming operations (the Mwika Mushroom Group) as he drafts a proposal for the Ministry of Agriculture and Food Security. The case challenges students to examine different business models and assess the challenges confronted by millions of small-scale farmers worldwide.
Day One as CEO of Dover University Hospital
by Michael Provitera
Product Type: Case  Publication Date: 03/2013  Product ID#: 1-429-305  Length: 24pages
This case is based on the decision-making process employed by leaders of a US hospital in New Jersey. Ray Wilcox suddenly becomes CEO of Dover University Hospital. With only two hours to sort through the former CEO’s in-basket of messages and voicemails before a business trip, he must work quickly to triage a variety of business issues. This two-part case challenges students to think outside the box, pay attention to detail, and use their imaginations as they do the timed exercise and the case discussion.
Sproxil: Saving Lives
by Dr. Prashant Yadav
Product Type: Case  Publication Date: 03/2013  Product ID#: 1-429-324  Length: 16pages
As he read the media reports on Sproxil’s successful completion of the first phase of the company’s work in Nigeria, Ashifi Gogo wondered if such successes would be one of very many for Sproxil or if it was one of a kind. Sproxil now had a proven technology in place and Gogo had identified the regions he would like to enter with his technology. But he was still reviewing data on national markets to determine which markets to enter, as well as the right business model to use: a pure for-profit model or a so
Jamba Juice and the Foam Cup
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-298  Length: 20pages
Environmental issues increasingly influence many aspects of business including strategy, public relations, and supply chain operations. This case centers on whether or not Jamba Juice, a publicly held smoothie company, should respond to online public pressure to cease use of polystyrene foam cups. Students will explore how companies respond to public scrutiny and consider what actions make business sense for companies when faced with the public’s increasing demands for companies to be more sustainable.
A123 Systems Powering a Sustainable Future
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-302  Length: 24pages
A123 successfully went to market with new technologies that could revolutionize the energy storage and electric battery industries. It drew critical acclaim from the US President and Secretary of Energy, the automotive industry, environmental and scientific communities, and Wall Street. After opening the largest hybrid vehicle battery manufacturing facility in North America, CEO David Vieau needs to evaluate the road forward.
Blueprint for Ford's Future
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-303  Length: 16pages
Ford’s Social Sustainability Manager, David Berdish, faces the challenge of positioning Ford on the forefront of the global transportation industry while leveraging Ford’s leadership in the automotive industry. This case takes a holistic look at the global transportation industry with emphasis on emerging markets and their increasingly congested transportation systems. Students must decide how to balance market positioning and long-term vision with near-term strategy to better serve the next generation.
SC Johnson and the Greenlist Backlash
by Andrew Hoffman
Product Type: Case  Publication Date: 02/2013  Product ID#: 1-429-300  Length: 16pages
This case examines SC Johnson’s development of the environmentally focused ingredient improvement process Greenlist™ and the subsequent lawsuits brought by consumers against the company for deceptively labeling its products, or “greenwashing”. The case inspires a discussion of the cleaning product industry and how green aspects of products are currently being communicated to consumers. Students are challenged to consider the tradeoffs of different kinds of communication and green certification.
REI Rentals
by Damian Beil, Wallace Hopp
Product Type: Case  Publication Date: 01/2013  Product ID#: 1-429-292  Length: 20pages
Kirk Myers, REI’s Manager of Corporate Social Responsibility (CSR), twirled his pen around his thumb and forefinger. Staring out the window toward misty Mt. Rainier, Myers thought hard, recalling a conference call with his boss, CSR Director Kevin Hagen, and Retail Operations Manager Teresa Mueller several weeks before. At the end of the conversation, Myers was tasked with an assignment outside his usual realm of responsibility—find a way to optimize the rental program across REI retail locations to maximiz
Business Model Innovation at TutorVista
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 12/2012  Product ID#: 1-428-916  Length: 24pages
Krishnan Ganesh tries to find the right business model to connect students in the US to remote tutors in India. A former BOP company owner, Ganesh finds ways to overcome language barriers as well as many of the preconceived notions US consumers have about outsourcing.
American Express: A Relationship, Not a Transaction
by M.S. Krishnan
Product Type: Case  Publication Date: 12/2012  Product ID#: 1-429-100  Length: 20pages
Jim Bush he began to worry that the company was focusing too much on cost reduction. Customer service quality was eroding as the company strove to stay competitive during hard economic times.
Naandi Foundation—Slide Deck
by James Koch
Product Type: Teaching Tool  Publication Date: 11/2012  Product ID#: 1-429-288  Length: 15pages
This model requires Chief Operating Officer, Amit Jain, to develop a professional organization that can overcome the logistical and operating barriers to providing a state-of-the-art technological solution to the chemical, bacterial, and biological water contaminate concerns in thousands of villages. In addition to demonstrating viable unit economics at the plant level, he must address four factors that are critical to scaling: organizational capabilities, social marketing, partnerships, and government
Cisco - Supply Chain Risk Mgt (H1N1)
by Ravi Anupindi
Product Type: Case  Publication Date: 07/2012  Product ID#: 1-428-881  Length: 32pages
Cisco's story will expose students to supply chain risk management (SCRM). Cisco's simulation of a flu outbreak in Asia will leave students with a better understanding of how to utilize SCRM programs.
Note on Balance of Payments—Slide Deck
by William J. Streeter
Product Type: Teaching Tool  Publication Date: 06/2012  Product ID#: 1-429-271  Length: 32pages
Alarm and confusion regarding balance of payments and the United States’ chronic trade deficit often indicates a lack of understanding. This PowerPoint slide deck aims to provide clarity on this topic. This slide deck can be taught in conjunction with the Note on Balance of Payments: How and Why it All Adds Up (GlobaLens 1-429-250).
Note on Balance of Payments
by William J. Streeter
Product Type: Conceptual Note  Publication Date: 06/2012  Product ID#: 1-429-250  Length: 12pages
Alarm and confusion regarding balance of payments and the United States’ chronic trade deficit often indicates a lack of understanding. This note aims to provide clarity on this topic. This note can be taught in conjunction with the Balance of Payments — PowerPoint Slide Deck (GlobaLens 1-429-271).
New Emerging Market Multinationals
by Rajeev Batra
Product Type: Book  Publication Date: 05/2012  Product ID#: 1-429-335  Length: 320pages
This book was selected as the Best Business Book of the Year for 2012 in the Strategy area by Strategy + Business Magazine. It details the strategies and tactics being used by 39 growing MNCs from emerging marketing countries -- including Arcelik, HTC, Haier, Lenovo, LG, Mahindra, Natura, Tata Motors, and others -- to successfully grow their businesses and brands around the world, despite their severe resource disadvantages.
CEMEX's Patrimonio Hoy: At the Tipping Point?
by Ted London
Product Type: Case  Publication Date: 04/2012  Product ID#: 1-428-606  Length: 25pages
This case sets the stage for the 2012 case study "Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow." This case study explores Patrimonio Hoy in 2006, the sales, distribution, and savings program that serves Mexico’s self-construction housing market. Since then, Patrimonio Hoy has gone from a small, centrally-funded project to a US$25 million in revenue. This case explores the initiative's opportunities for growth and expansion into new markets.
Base-of-the-Pyramid Module
by Ted London
Product Type: Module  Publication Date: 03/2012  Product ID#: 1-429-223  Length: 124pages
The Base-of-the-Pyramid (BoP) refers to the billions of people who live on less than $3,000 per year in the informal economy of the developing world. This poverty creates an urgent societal need and presents a vast potential opportunity for business growth. Intelligent, informed management can address both aspects successfully. This module delivers effective teaching of management...
Oxfam-Swiss Re Micro-insurance Partnership in Ethiopia
by Jonathan Doh, Ted London
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-185  Length: 22pages
Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organization, to provide the poor with risk reduction support. The partnership's evolution shows students many common inter- and intra-organizational challenges. For example, the need to overcome interna...
CEMEX’s Patrimonio Hoy Looks to Grow
by Ted London
Product Type: Case  Publication Date: 03/2012  Product ID#: 1-429-202  Length: 22pages
This case continues the story from the revised 2006 case study "CEMEX's Patrimonio Hoy: At the Tipping Point?" This case describes CEMEX's Patrimonio Hoy in 2012, which is a startup initiative designed to help low-income customers construct their own homes. Israel Moreno, Director of Patrimonio Hoy, must present his recommendations to CEMEX's top management that outline a growth s...
Growing Pains of the Tata Nano
by Scott A. Moore, Suresh Malladi
Product Type: Case  Publication Date: 02/2012  Product ID#: 1-429-235  Length: 20pages
Ratan Tata, CEO of Tata Motors, wants to introduce the world's cheapest car, priced at $2,500, for the common Indian - the car is the Tata Nano and has been accordingly dubbed the "People's Car". But the introduction of the Nano has been ridden with difficulties. Coupled with poor sales and a recent crisis where several Nanos caught on fire, the Tata Nano has seen dismal sales. Thi...
Movirtu's Cloud Phone Service
by Ted London
Product Type: Case  Publication Date: 01/2012  Product ID#: 1-429-162  Length: 18pages
Who are the right investors for a for-profit company targeting the world's poor? Before this start-up spends hundreds of hours pursuing venture capital (VC), Movirtu must decide whether a profit-oriented VC investment will fit its vision for both growth and social impact. Movirtu’s "Cloud Phone" software is designed for the nearly one billion people who cannot afford mobile phones...
Bharti Airtel (B)
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-428-864  Length: 12pages
This is the second of two cases. Case B presents students with the various strategies that Airtel has pursued to become one of the most profitable wireless telecommunication companies in India.
Fundación Paraguaya (C)
by Paul Godfrey
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-429-218  Length: 4pages
This case outlines four problems with the Social Return on Capital (SROI) metric, which quantifies the social impact of programs like Fundacion Paraguaya. How do you accurately quantify the impact of infant nutrition programs? This case accompanies the Fundacion Paraguaya (A) and (B) cases.
Procter & Gamble’s PUR Purifier of Water:
by Carol Seagle, Lisa Jones Christensen
Product Type: Case  Publication Date: 12/2011  Product ID#: 1-429-201  Length: 14pages
Over the last ten years, Procter & Gamble has helped to distribute over 200 million PUR packets, packets that are typically used by people who must draw their water from contaminated and foul water sources. PUR packets have been used to purify more than 2.4 billion liters of water, most often in rural locations in developing nations. However, since P&G had never promoted such a pro...
CEMEX's Patrimonio Hoy (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 09/2011  Product ID#: 1-429-205  Length: 0minutes
This video is a companion to the case study Patrimonio Hoy , which explores the sales, distribution, and savings program of CEMEX intended to serve Mexico’s large self-construction housing market. CEMEX is currently the world's third largest cement producer. Over the years, Patrimonio Hoy has gone from a small, centrally-funded project to a US$25 million revenue generator for CEMEX...
Business Thought & Action, Module 4: International Business
by Robert E. Kennedy, Robert J. Dolan, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-190  Length: 140pages
This fourth module of the Business Thought & Action™ provides course an introduction to international business. As the global economy expands and more economic growth is projected to occur overseas, business leaders must have the ability to make decisions with a global mindset. This module provides students with tools to make more informed strategic decisions about global markets a...
Business Thought & Action, Module 1: How Markets and Firms Work
by Robert J. Dolan, Robert E. Kennedy, Scott A. Moore
Product Type: Module  Publication Date: 08/2011  Product ID#: 1-429-187  Length: 78pages
This module reviews a wide variety of companies and markets and presents an analytical tool kit for evaluating them. It takes a step back from standard business education, allowing students to ask questions they typically do not have time in the curriculum for, such as: Why do companies even exist? What does a firm do for a consumer? Why do markets exist? What do markets do for par...
Global Middle Class
by Robert E. Kennedy, Aneel Karnani
Product Type: Conceptual Note  Publication Date: 07/2011  Product ID#: 1-428-941  Length: 11pages
Rapid economic growth in India, China, and other developing nations in the late 20th and early 21st centuries led to the emergence of a new global middle class. These billions of potential consumers captured the imagination of multinational firms, who saw more than a billion consumers with evolving tastes. This group could drive revenue and profit growth for decades to come. This n...
Advanced Chemical Industries’ Shwapno Initiative
by Md. Ashaduzzaman
Product Type: Case  Publication Date: 07/2011  Product ID#: 1-429-184  Length: 11pages
In Bangladesh, most of the farmers, fisherman, and meat producers of the country were victim to typical interest business Dadan, a business system in Bangladesh in which middlemen purchase produce from farmers at a low price and sell it at a high price to consumers. Lots of vegetables grew moldy in rural areas, because farmers did not find enough buyers who would buy their goods, w...
Bharti Airtel (A)
by C.K. Prahalad, M.S. Krishnan, Sheel Mohnot
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-834  Length: 16pages
Bharti Airtel (Airtel) examines many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Divided into two segments, Case (A) asks students to analyze the Indian environment and Airtel'ss capabilities to determine strategies for growth.
ITC e-Choupal 3.0
by C.K. Prahalad, M.S. Krishnan
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-428-915  Length: 24pages
This case study is an in-depth analysis of ITC’s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of information ab...
South Pacific Business Development Foundation
by Philip Powell, Jacob Hiatt, Matthew Hutchens, Rocio Ortiz
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-429-169  Length: 23pages
Second Place Winner of the NextBillion 2011 Case Writing Competition SPBD Foundation is a microfinance organization with ten years of success in Samoa. SPBD has achieved financial self-sufficiency and a 98% repayment rate for its female borrowers. After successful expansion to the neighboring Polynesian country of Tonga, SPBD owner Greg Casagrande now wants to begin operations in F...
Sustainable Financing for a BoP Hospital
by Paul Clyde
Product Type: Case  Publication Date: 05/2011  Product ID#: 1-429-173  Length: 21pages
Third Place Winner of the NextBillion 2011 Case Writing Competition STAR, a comprehensive mission hospital in India, is facing an impending decrease in donations, which currently comprise nearly 50% of total funding. Its founder, Gautam Vora, must consider altering its business model to adopt more sustainable financing mechanisms. To do so, he benchmarks three other hospitals that...
NextBillion 2011 Case Writing Competition Winners
by Scott A. Moore, Ross Baird, Carol Gee, Peter Roberts, Philip Powell, Jacob Hiatt, Matthew Hutchens, Rocio Ortiz, Paul Clyde, Shilpa Gulati, Gopal Pai, Y. David Seo, Alice Zheng, Lauren Foukes, Gautam Kaul, Daniel Fogel, Michael Nestor
Product Type: Module  Publication Date: 05/2011  Product ID#: 1-429-180  Length: 93pages
Winners of an academic business case competition co-sponsored by the William Davidson Institute, Acumen Fund, and Ashoka, these cases deal with social enterprise and base of the pyramid issues. This collection includes the following: 1st Place: Village Capital: Using Peer Support to Accelerate Impact Investing 2nd Place: The South Pacific Business Development Foundation: Fighting P...
Tata Motors: A Profile of the Tata Nano
by Robert J. Dolan
Product Type: Profile  Publication Date: 05/2011  Product ID#: 1-429-174  Length: 7pages
This is a profile of Tata Motors, a division of The Tata Group, and their development of the Tata Nano – the world’s most inexpensive car when launched in 2009. It explains how the Nano met its development goals regarding cost, performance, and safety, as well as why these parameters were crucial to the vehicle’s success. This case is included in Module 5 of the course Business Tho...
LifeSpring Hospitals
by Aneel Karnani
Product Type: Case  Publication Date: 03/2011  Product ID#: 1-429-038  Length: 14pages
This case study details LifeSpring Hospitals, a maternity hospital chain for low-income women in India that is an investee of Acumen Fund. Though LifeSpring's target customer earns between $2 to $5 per day, the hospital is a business, with the belief that a for-profit model is more efficient, sustainable, and scalable than a charity or non-profit entity that is eternally reliant on...
The Global Business Environment
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 02/2011  Product ID#: 1-428-651  Length: 13pages
This note describes the historical, present day, and projected future of changes in the global business environment. It is organized into four sections. The first discusses how economic performance is measured and presents comparative figures for a sample of countries. The second reviews why firms trade and invest across borders and why governments generally encourage such activity...
McDonald’s: Profile on Its Rise, Descent, and Return
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2011  Product ID#: 1-429-163  Length: 11pages
This profile chronicles McDonald's rise over 40 years, its sudden descent in the early 1990s, and then its return in the early 2000s. Students are encouraged to think about what happened, why, and the lessons that can be learned. This profile was written for an undergraduate business course. This case is included in Module 2 of the course Business Thought & Action.
Grainger
by Amitabh Sinha
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-084  Length: 17pages
Grainger is a distributor of MRO (maintenance, repair, and operations) equipment, based in the US. Most revenues were from the US in 2008, but Grainger was positioning itself to expand its limited global presence. Grainger was increasing the volume of private-label products, which offer higher margins and meet price points. These private label products were sourced primarily from...
Circuit City
by Robert E. Kennedy
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-013  Length: 11pages
This case tells the story of Circuit City (formerly known as Wards). It describes the company's rise to prominence as the leading consumer electronics retailer in the United States. It goes on to describe Best Buy's entry into the industry, Circuit City's reactions to the competition, and the events that led to Circuit City's demise. This case is included in Module 3 of the course...
Autoprime Corporation
by William Lovejoy
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-131  Length: 7pages
The case describes the frustrating experiences of Alice Reinhart who is hired by Autoprime as a production foreman to help their Ohio manufacturing plant transition to Just-in-Time (JIT) production. More than just a process improvement problem, the case asks students to consider all aspects of change management including overcoming resistance at the floor level and the importance o...
Economic Variation Across Firms
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2010  Product ID#: 1-429-001  Length: 10pages
This note is intended to provide insights into variation across firms and industries. It reviews the various types of variation among firms--variations in revenues, profits, size, employment, capital intensity, output per worker, profitability etc. Data tables, timelines and reports are provided as support. This note is intended to show students that these characteristics are impor...
Jaipur Foot
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-145  Length: 21pages
With five and a half million amputees, there is an almost overwhelming need for an inexpensive artificial foot/lower limb prosthesis in India. Any solution also has to meet the needs of the Indian lifestyle - walking barefooted, squatting, and sitting cross-legged. With innovative design and use of materials, Jaipur Foot (a non-profit organization) has created a low-cost prosthesis...
eGovernance in Andhra Pradesh
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-151  Length: 51pages
Partnering with business to deliver government services electronically is fundamentally altering the relationship between government and citizens in Andhra Pradesh, the fifth-largest state in India. Government processes are more transparent; bribes paid to officials to facilitate transactions through a bureaucratic, paper-based system are eliminated. Citizens find it easy to pay bi...
E+Co & Tecnosol
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-153  Length: 37pages
By providing growth capital to local entrepreneurs, E+Co helps deliver alternative energy solutions to people around the world. In Nicaragua, where nearly fifty percent of the population is "off the grid," E+Co's investment in solar energy provider Tecnosol means people can have refrigeration, lights, running water, and jobs. The Nicaraguan government welcomes this effort, as scarc...
ICICI Bank
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-154  Length: 25pages
As the second-largest bank in India, ICICI Bank has led multiple initiatives to provide banking services at an affordable costs to the poor. ICICI has partnered with others to co-locate ATMs with rural Internet kiosks, and explore SmartCard technology to provide secure, low-cost transactions and loan management. More importantly, ICICI Bank has created a network of eight thousand S...
Annapurna Salt
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-155  Length: 30pages
In India, Iodine Deficiency Disorder hinders the growth and intellectual development of 70 million people, with twenty percent of the population at risk. Yet up to fifty percent of the iodine in iodized salt can be lost during storage, transportation, and Indian cooking. Using world-class technology, Hindustan Lever Ltd. has developed a more stable iodine for salt that is effective...
Voxiva
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2010  Product ID#: 1-429-157  Length: 17pages
Peru's struggle in the early 1990s to control a cholera outbreak took years, cost thousands of lives, and meant over $770 million dollars in lost productivity, trade, and tourism for Peru's economy. Voxiva's product, Alerta, is one tool Peru is using to fight back against infectious disease outbreaks. It transforms the typical village telephone into a tool for effectively reporting...
Tata Consultancy Services
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 09/2010  Product ID#: 1-428-835  Length: 26pages
Tata Consultancy Services (TCS) is a top Indian software services and consulting firm. This profile analyzes the company's strategic implementation of technology to enable Human Resources. TCS's technology-driven HR model, known as the Replenishment Model (RPM), allows the company to leverage knowledge around the world, constantly recruit thousands of new employees, coordinate team...
Women Entrepreneurs in Rwanda (English):Lumberyard
by Etienne Musonera
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-071  Length: 10pages
This case was written about an alumnus of the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was written to be used for a cohort of the same program. See Kinyarwanda version if needed. This case describes Anastasie Nyirabukeye’s timber and woodwork business and chronicles her...
Women Entrepreneurs in Rwanda (Kinyarwanda): Banana Wine
by Etienne Musonera
Product Type: Case  Publication Date: 09/2010  Product ID#: 1-429-138  Length: 12pages
This is the Kinyarwanda-language version of the case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was taught in classes consisting of about 30 women entrepreneurs each in Kigali, Rwanda, and it described the banana wine business of Christine M...
International Development Enterprise
by Syed Abdul Samad
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-092  Length: 18pages
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. It centers around International Development Enterprise India (IDEI) and its efforts to provide low-cost irrigation techniques to farmers at the Base of the Pyramid. First, the case gives some background about farming and landholding in India. It then discusses IDEI’s growth and the success of its p...
IRC in Sierra Leone, The
by John Baker
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-097  Length: 14pages
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. The International Rescue Committee (IRC) had just implemented a successful youth capacity-building pilot program that it was now considering scaling. By selecting unemployed youth as franchisors for successful local companies, IRC created a unique model of social enterprise by which the youth can l...
Coke in the Crosshairs
by Andrew Hoffman, Sarah Howie, Grace Augustine
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-098  Length: 22pages
How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuous relationship that existed in 2006 between the University of Michigan, a student activist group pushing for environmental reform, and the Coca-Cola Company. Pressured by this activist group,...
Ziqitza Healthcare Limited
by Venkataramani Srivatsan
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-095  Length: 18pages
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. It centers around Ziqitza Healthcare Limited, a private ambulance company in India which just secured its first governmental contract with the state of Rajasthan to serve its 56 million inhabitants. The case opens with a detailed overview of company background and business model, then discusses the...
The Emancipation Network
by Nathalie Laidler-Kylander
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-096  Length: 30pages
This case is featured as part of the Next Billion/WDI 2010 Case Writing Competition. In 2005, Sarah Symons and John Berger founded The Emancipation Network (T.E.N. Charities) to combat slavery and human trafficking. Though T.E.N accepted donations, the majority of its revenue came from Made By Survivors L.L.C, its wholly-owned subsidiary, which purchased handicrafts made by survivors and resold them in the U.S.
Sweetest Business of Nestle Venezuela
by Deborah Mendez, Steve Koch
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-090  Length: 18pages
This is the Next Billion/WDI 2010 Case Writing Competition Winner. This case explores the need to scale BoP initiatives in a cost-efficient manner to create a measurable positive impact on the lives of BoP consumers and the long-term financial performance of Nestle Venezuela. Nestlé Venezuela marketed a portfolio of products and wanted to strengthen its bond with Bottom of Pyramid (BoP) consumers.
International Marketing Mini-Cases Collection
by John Branch
Product Type: Case  Publication Date: 07/2010  Product ID#: 1-429-089  Length: 22pages
This 'bundle of case' include: "Irbit Motorcycle Factory" "Sussex Chainless Bicycles" "Inline Fibreglass" "Katie’s Kakes" "VOSTOK Watches" "StrongFiber Company Limited" "Maru Industries" "Jim Thompson Thai Silk Company" A collection of eight 1-2 page mini-cases, available...
In Search of Proof
by Elayid Raed
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-429-069  Length: 8pages
The case is about Anup Noori's efforts to expand on the Microfinance model into one that targets structural poverty (i.e. asset poverty, illiteracy, lack of access to medication and water). In doing so, he travels to Sri Lanka, where he hears about Hatton National Bank (HNB), a traditional commercial bank that has poverty alleviation as part of its operations. HNB helps the communi...
Pepsi & Coke: Vertical Integration
by Aneel Karnani
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-428-939  Length: 20pages
In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi's strategy, Coca-Cola also bought the North American operations of its largest bottler. With these acquisitions, the industry leaders changed the structure of the carbonated soft drink industry in North America, raising several questions: 1) Is the current strategy of for...
Monsanto Company (A) (Spanish)
by Stuart Hart
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-429-093  Length: 38pages
Este caso explora la estrategia de negocios de la empresa Monsanto siguiendo principios de sostenibilidad y su consiguiente transicion de productor de quimicos a una gran compañia de “ciencias de la vida”, particularmente en el area de la bioquímica. Este caso presenta cinco secciones: 1) una encuesta de desafíos a la sostenibilidad que enfrenta el sector agrícola, 2) una visión ge...
Monsanto Company (B) (Spanish)
by Stuart Hart
Product Type: Case  Publication Date: 06/2010  Product ID#: 1-429-094  Length: 10pages
Después de dos años de controversia en relación a sus cultivos genéticamente modificados y sus futuros planes de biotecnología en agricultura, Monsanto se enfrenta con el fracaso de una fusion planificada de su compañia y una caída de precio de las acciones. Con el crecimiento del mercado estancado y la fuerte desaprobación pública de la empresa, Monsanto debe determinar el camino...
Better Place: Charging Into the Future
by Andrew Hoffman, Arie Jongejan
Product Type: Case  Publication Date: 05/2010  Product ID#: 1-428-946  Length: 26pages
With partnerships and developments in nations across the globe, Better Place seemed poised to succeed in the burgeoning electric vehicle market. Yet Better Place’s proposition relied on a revolutionary shift in the automobile industry. Would the company witness the widespread adoption of electric vehicles in the near future, or would competing technologies, environmental regulation...
Augusta Richards: Plagiarism (B)
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2010  Product ID#: 1-429-045  Length: 2pages
This is the second part of the three-part case, Augusta Richards: Responding to Plagiarism. Richards has made the first step toward rectifying the plagiarism of her work, and part (B) describes the reaction of Chris Beta, the esteemed professor in her field who was one of the authors of the plagiarized text.
Augusta Richards: Plagiarism (C)
by Andrew Hoffman
Product Type: Case  Publication Date: 04/2010  Product ID#: 1-429-046  Length: 8pages
This is the third part of the three-part case, Augusta Richards: Responding to Plagiarism. In part (C), Richards has made the second step toward rectifying the plagiarism of her work. Part (C) describes the reaction of Terry Alpha, the first author of the plagiarized text, and how Richards and the perpetrating authors brought the matter to a close.
Going Global (A)
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-060  Length: 4pages
This mini-case examines General Motors’(GM) expansion to emerging markets in the 90s and 2000s, in part due to declining sales in local markets, and also due to the emerging middle class in Brazil, Russia, India and China (BRIC countries). The end of this mini-case mentions the specific example of GM China, highlighting trends in the automotive industry and the challenges that GM f...
Going Global (B)
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-061  Length: 4pages
eBay, the world’s leading e-commerce company, expanded to 39 markets starting in 1998. The company’s international markets now make up approximately 54% of the company’s revenues. eBay expanded and went global through acquisitions of local companies abroad and companies that offered similar services (Skype, PayPal, StubHub). Though global expansion fostered the company's continued...
Going Global (C)
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-062  Length: 4pages
Infosys is a leading Indian information technology services firm, offering a range of consulting and software services to multinationals worldwide. This mini-case describes how Infosys is trying to mitigate the impact of the recession in the U.S. (home to the majority of its customers) on its business. It goes on to highlight Infosys' international expansion beyond the US, the chal...
Going Global (D)
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-063  Length: 5pages
Driven by lower costs and shorter waiting times, medical tourism is growing as a major industry in developing countries. This mini-case focuses on Apollo Hospitals, a healthcare company in India who has been successful at attracting foreign clients and capital. It begins by providing background about the medical tourism industry and then discusses Apollo’s next strategies for movin...
Going Global (E)
by Robert E. Kennedy, Kelly Janiga Ramirez
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-064  Length: 4pages
This mini-case describes the Brazilian company Embraer’s push into the global defense aircraft market against American Boeing and the Canadian Bombardier. While Embraer’s size-customization and innovation strategy paid off in international markets, the company still faced fierce competition and resistance in switching in these same markets. Background about the company and internat...
Going Global (F)
by Robert E. Kennedy, Kelly Janiga Ramirez
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-065  Length: 4pages
Haier is one of China’s largest companies and a major competitor in the home appliances international market. Focused on low-priced innovative technology that is customized to local needs, Haier’s international presence and product offerings have been steadily growing. This case can be taught in conjunction with the note "The Global Business Environment." This case is included in M...
Going Global (G)
by Robert E. Kennedy, Kelly Janiga Ramirez
Product Type: Mini-Case  Publication Date: 03/2010  Product ID#: 1-429-066  Length: 4pages
Attracted to the large population and rising middle class, MTV sought to do in India what it had done in many countries before: customize its channel offerings to match the country’s culture, even if it meant devising a number of individual channels. This mini-case discusses the challenges that MTV undertook with this move: fierce competition for airtime, loyalty for local products...
Aravind
by Paul Clyde
Product Type: Profile  Publication Date: 03/2010  Product ID#: 1-428-586  Length: 12pages
Aravind, a network of hospitals in India, is the largest provider of eye care in the world. Aravind performs approximately 270,000 surgeries per year and serves over 2 million patients. Aravind's leadership has set the goal of one million surgeries and 100 hospitals by 2015. This case asks students to evaluate Aravind’s history, strategy, organizational structure, etc. to determine...
Women Entrepreneurs in Rwanda (English): Banana Wine
by Etienne Musonera
Product Type: Case  Publication Date: 03/2010  Product ID#: 1-429-070  Length: 12pages
This case was written for a class in the Goldman Sachs 10,000 Women Initiative, which aims to bring high-quality business and management education to 10,000 underserved women around the world. It was taught in classes consisting of about 30 women entrepreneurs each in Kigali, Rwanda, and it described the banana wine business of Christine Murebwayire, an alumnus of the program. See...
Left Shoe Company
by Scott A. Moore
Product Type: Profile  Publication Date: 02/2010  Product ID#: 1-429-034  Length: 5pages
This is a concise profile of Left foot Company, the customized shoe business of Finland’s leading casual footwear manufacturer, Pomarfin Ltd. It includes a brief history of Pomarfin and Left foot Company as well as a description of the The left Process of ordering customized shoes—which includes scanning of customers’ feet, transferring of data on a Content Management System, and...
China Mobile and Climate Change
by Jacob Park, Rick Bunch
Product Type: Case  Publication Date: 02/2010  Product ID#: 1-428-876  Length: 36pages
In September 2009, Chinese President Hu declared that China would reduce the amount of carbon dioxide it emits by a notable margin by 2020 and work to develop a green economy. At the same time, the Chairman of the largest telecom company in China (China Mobile) was awaiting the release of his company’s third CSR report, as well as the conclusion of the Green Action Plan, a comprehe...
Russell Athletic Honduran Labor (A)
by Brian Talbot
Product Type: Case  Publication Date: 01/2010  Product ID#: 1-428-826  Length: 24pages
Russell Athletic, one of the University of Michigan's primary providers of collegiate athletic clothing, is involved in a serious labor rights controversy. Russell had been a trustworthy and responsible supplier for years, but the University of Michigan committee was very concerned about Russell’s decision to close a manufacturing facility in Honduras, a move that received severe c...
24/7 Customer: Beyond Call Center Ops
by C.K. Prahalad, M.S. Krishnan
Product Type: Profile  Publication Date: 01/2010  Product ID#: 1-428-833  Length: 12pages
This case study is an in-depth analysis of 24/7 Customer, a business process outsourcing company that exemplifies many of the tenets that can be found in the book The New Age of Innovation, by professors CK Prahalad and MS Krishnan. 24/7 Customer has managed to harness the power of predictive analytics to provide value for its clients and those clients' customers. Students will lea...
Russell Athletic Honduran Labor (B)
by Brian Talbot
Product Type: Mini-Case  Publication Date: 01/2010  Product ID#: 1-429-010  Length: 4pages
This case involves a recent labor rights controversy surrounding Russell Athletic, one of the University of Michigan's primary providers of collegiate athletic clothing. Russell had been a trustworthy and responsible supplier to the University for years, but the committee was very concerned about Russell’s decision to close a manufacturing facility in Honduras, a move that had rec...
Naandi Foundation: Safe Water to India
by Allen Hammond, James Koch, Sheel Mohnot, Sherrill Dale
Product Type: Case  Publication Date: 01/2010  Product ID#: 1-428-987  Length: 31pages
This case follows the development of the Naandi Safe Water Program from the view of Naandi’s chairman and founder, Dr. K. Anji Reddy. In 2002, Dr. Reddy saw a sign informing affluent guests at a hotel that “the tap water in this toilet is potable.” Realizing that the affluent people of India have access to clean and drinkable water even in the toilet, yet the majority of India’s pu...
Foreign Direct Investment
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2009  Product ID#: 1-428-827  Length: 10pages
This technical note briefly introduces the reader to various Foreign Direct Investment related concepts and firm-level considerations. As discussed throughout the paper, a decision to participate in FDI can occur for various reasons. Some multinationals are motivated to invest abroad in order to sell to new markets. Others might view FDI as a way to access global natural resources.
Trade and Comparative Advantage
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2009  Product ID#: 1-428-934  Length: 10pages
Whether nations benefit from trade is a question that has been passionately debated throughout history. The theory of comparative advantage is one of the more useful, yet frequently misunderstood, topics in economics and public policy. This note introduces the theory of comparative advantage. A companion note, "Beyond Comparative Advantage: Theories of Strategic Trade" (WDI case #...
Beyond Comparative Advantage
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2009  Product ID#: 1-428-935  Length: 8pages
The so-called New International Economics (alternatively, Strategic Trade Theory) explores situations where markets economic conditions depart from standard conditions – because of market power, economies of scale, externalities, etc. Economists have shown that it is theoretically possible for government intervention to improve national incomes. This note unpacks several Strategic...
Chrysler (A): Bankruptcy to Rebirth
by William K Hall
Product Type: Case  Publication Date: 12/2009  Product ID#: 1-428-879  Length: 18pages
In 2009, Chrysler, one of the oldest and most storied American automotive companies, entered and exited bankruptcy with the support of the U.S. government. Upon leaving bankruptcy, Chrysler formed a global alliance with Fiat, which was owned by Fiat Group, the United Automotive Workers (UAW), and the U.S./Canadian government. A new nine-member board of directors was established to...
Remanufacturing at Cummins, Inc.
by Brian Talbot, Xiuli Chao
Product Type: Case  Publication Date: 11/2009  Product ID#: 1-428-798  Length: 18pages
Cummins is one of the world’s largest manufacturers and remanufacturers of diesel engines. This case focuses on their largest remanufacturing business, which is based in the U.S. and Mexico. The competitive landscape for this industry is described along with a fairly detailed look at Cummins’ forward and reverse supply chains and their remanufacturing operations.
Boeing: The Fight for Fasteners
by Ravi Anupindi
Product Type: Case  Publication Date: 11/2009  Product ID#: 1-428-787  Length: 26pages
Boeing originally was scheduled to deliver the Dreamliner to airline customers in mid-2008. However, after five announced delays over two years, the company was forced to postpone the first test flight. One driver for the delay was an industry-wide shortage of aerospace fasteners, the hardware that held the aircraft together. Engineers at Boeing never could have imagined that faste...
Jaipur Rugs
by C.K. Prahalad
Product Type: Case  Publication Date: 11/2009  Product ID#: 1-428-849  Length: 22pages
The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale—one focused on developing human capability and skills at the grassroots level, providing steady incomes for rural men and women in the most depressed parts of India, and conn...
Technoserve: Cashing in on Cashews
by Aneel Karnani
Product Type: Case  Publication Date: 10/2009  Product ID#: 1-428-817  Length: 16pages
In the mid-1970s, Mozambique was the world’s leading cashew nut producer. But by the late 1990s, the post-independence civil war, a slowing economy, and poor policy decisions had destroyed the sector. Instead of a vibrant value-added domestic industry serving the growing global market, Mozambique’s raw cashew nuts were shipped to India for processing, effectively resulting in the e...
Acumen: Valuing Social Venture (B)
by Gautam Kaul
Product Type: Case  Publication Date: 10/2009  Product ID#: 1-428-872  Length: 6pages
This case is a follow-on to the case, "Acumen Fund: Valuing a Social Venture" (#1428788). This case modifies some of the assumptions in the original case and challenges students to use real options to value the ambulance venture. The original case is needed to understand this case.
Acumen Fund
by Kelly Janiga Ramirez
Product Type: Profile  Publication Date: 09/2009  Product ID#: 1-428-890  Length: 4pages
This profile highlights the work of the Acumen Fund, a nonprofit social venture fund that uses entrepreneurial approaches to solve the problem of global poverty.
Understanding Balance of Payments
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 08/2009  Product ID#: 1-428-789  Length: 8pages
National governments keep track of financial flows into and out of their countries by using balance of payment (BOP) accounting, a system for measuring a country’s sources and uses of foreign exchange over a specified period of time, generally one year. Policy makers, economists, and business analysts use BOP indicators to track a country’s economic performance and position vis-à-v...
Vision Correction in the Developing World
by Aneel Karnani
Product Type: Case  Publication Date: 08/2009  Product ID#: 1-428-820  Length: 16pages
This case is about a major unmet social need: vision correction. Even though technologically this is a simple problem to solve – eyeglasses – it is not being solved. Over 500 million people with refractive error continue to do without vision correction and lead less productive lives than they could if they had eyeglasses. It would seem that private companies could profitably supply eyeglasses to the poor...
From Gecis to Genpact
by Robert E. Kennedy
Product Type: Case  Publication Date: 08/2009  Product ID#: 1-428-595  Length: 22pages
Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of business services and technology solutions to large multinational organizations and other clients around the world. In January 2005, GE sold a majority stake in the operation to capitalize on the value created and to develop a global, diversified customer base. However, after divestiture, Genpact’s plans had no...
Acumen Fund (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-838  Length: 0minutes
This video accompanies the case Acumen Fund: How to Make the Greatest Impact. The video is an interview with Brian Trelstad, the Chief Investment Officer of Acumen Fund, and is conducted by Ted London of the William Davidson Institute at the University of Michigan. The interview is divided into two segments that cover the following topics: 1. Acumen Fund’s Investment Approach - Why...
CARE (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-839  Length: 1minutes
This video accompanies the case CARE: Making Markets Work. The video is an interview with Laté Lawson, CARE’s Director of Economic Development and part of the organization’s senior leadership team. In the video, Lawson discusses how CARE expects its market-based approach to poverty alleviation to evolve in the next three to five years. In the future, Lawson expects CARE to better f...
VisionSpring (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-840  Length: 1minutes
This video accompanies the case VisionSpring: A Lens for Growth at the Base of the Pyramid. In this video, Arunesh Singh, Regional Director for VisionSpring Asia, discusses his perspective on local impact. Shot in India, the video shows how the VE channel works and includes footage of a vision camp. This video provides a nice summary of the view VisionSpring has of its overall pove...
Voices of the BoP (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-841  Length: 1minutes
View video. This video accompanies the case Global Seeds to Village Farmers, and provides CARE’s and PEACE's view on why the want to explore more partnerships with “corporates”. In the video, K. Nimmaiah (Executive Director of PEACE), K. Sukumaran (CARE India; CAHSE Project Leader), and Kangovi Vasu (CARE India; CASHE Partnership Coordinator) describe their partnership. For CARE,...
Targeting Malaria (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 07/2009  Product ID#: 1-428-842  Length: 1minutes
This video accompanies the case "Targeting Malaria: Comparing Charity and Social Marketing-based Approaches". In this video, Jacqueline Novogratz addresses the Net Impact student club at the University of Michigan. Founder and CEO of Acumen Fund, Novogratz, discusses the A to Z investment, and she challenges the development community to spend more time asking the right questions in the fight against poverty, rather than focusing on which approach is right or wrong.
Caring Company: CSR in Hong Kong
by James Walsh
Product Type: Case  Publication Date: 07/2009  Product ID#: 1-428-770  Length: 22pages
This case study focuses on the Caring Company scheme, one of the most prominent Corporate Social Responsibility programs in Hong Kong. The case was built off of first-hand field research and it follows the leaders of The Hong Kong Council of Social Service through their years building the Caring Company program, discussing their journey towards bridging the divide between Hong Kong...
Aramex (A)
by Robert E. Kennedy
Product Type: Case  Publication Date: 06/2009  Product ID#: 1-428-776  Length: 22pages
The Aramex case study presents the complex situation facing Fadi Ghandour, a Jordan-based entrepreneur who started Aramex, an express and logistics company that was the first Arab-based firm to list on a U.S. stock exchange. Aramex has grown from a small regional player to taking on global giants such as FedEx and DHL, and its management team needs to make strategic decisions.
Corruption in Int'l Business (A)
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 05/2009  Product ID#: 1-428-641  Length: 16pages
This note focuses on corruption in international business. It defines corruption, outlines the international laws governing bribery and corruption, and includes caselets that challenge students to put themselves in the shoes of high-profile decision makers who need to balance the ethical, legal, and practical nature of potentially corrupt situations. This note can be used with its...
Cross Border Valuation Exercise (A)
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 05/2009  Product ID#: 1-428-663  Length: 5pages
This quiz accompanies the conceptual note, Cross-Border Project Valuation. It is designed to help students strengthen their ability in calculating project discount rates, selecting the right currency, and analyzing project specific risk factors. Registered educators will be able to access the answer sheet. This is one of three exercises available. All exercises cover similar concepts. Registered educators can access the answer sheet.
Acumen: Valuing Social Venture (A)
by Gautam Kaul
Product Type: Case  Publication Date: 05/2009  Product ID#: 1-428-788  Length: 28pages
Acumen Fund is a social venture capital fund that primarily supports ventures that deliver goods and services to the poor. This support involves using a variety of financial vehicles, such as debt and equity, to develop sustainable and scalable social ventures. In this case, Acumen Fund is performing a due diligence on Ziqitza Healthcare Limited, a for-profit ambulance company in I...
Entry Mode: Make a Little, Sell a Little
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-802  Length: 3pages
The Minnesota Mining and Manufacturing Company (3M) makes more than 40,000 products, ranging from sandpaper to optical films. But how does 3M introduce products to new markets? This mini-case examines 3M's Entry Mode strategy of using Direct and Indirect Exporting to internationalize. This case is included in Module 4 of the course Business Thought & Action.
Entry Mode: The Simpsons
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-803  Length: 3pages
Twenty years after its television debut, the animated series 'The Simpsons' is still going strong. This mini-case profiles the Fox Broadcasting Company's success with merchandise licensing, an area that has proved to be an unexpected cash cow. This case is included in Module 4 of the course Business Thought & Action.
Entry Mode: Super 8 Goes to China
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-804  Length: 3pages
Super 8 was founded in 1974 with one modest model in Aberdeen, South Dakota. Thirty years later, the Super 8 motel chain was preparing for overseas expansion in China. This mini-case examines the franchising strategy that brought Super 8 to China. This case is included in Module 4 of the course Business Thought & Action.
Entry Mode: Starbucks Goes Global
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-806  Length: 3pages
Starbucks was founded in 1971 by three coffee aficionados. Thirty years later, it was the leading coffee roaster and retailer in the United States and had set its sights on overseas expansion. This mini case examines Starbucks' entry mode strategy in two markets, Japan and the United Kingdom. This case is included in Module 4 of the course Business Thought & Action.
Entry Mode: Occidental's Accident
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 05/2009  Product ID#: 1-428-807  Length: 3pages
Emerging economies are attractive from a business standpoint, but political, economic, and cultural differences pose challenges to many foreign firms who choose to operate overseas. This mini-case examines the obstacles faced by the Occidental Petroleum Corporation when it entered China in the early 1980s. This case is included in Module 4 of the course Business Thought & Action.
Nation Branding
by Rajeev Batra
Product Type: Conceptual Note  Publication Date: 05/2009  Product ID#: 1-428-772  Length: 12pages
This conceptual note gives students a brief overview of the emerging field of nation, or country, branding. Nation branding, a term coined in the late 20th century, is an approach that is being increasingly used to promote countries for tourism, investment, and political goals. The note takes students step by step through the process of creating a nation brand, and addresses some o...
Western Union: Global Expansion
by Patricia Loubeau
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-773  Length: 10pages
The Western Union Company is the largest US-owned provider of money transfer services. Services are currently available in over 200 countries around the world. Originally founded as a telegram company in 1884, the company went bankrupt in 1992 as other communication channels gained greater prominence, such as faxes and airmail. Two years later, the company emerged from bankruptcy a...
Caritex Cooperative
by John Stocker
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-617  Length: 17pages
The founders of the Caritex Cooperative, Alex and Lucy Ivanov, created a business that was operationally sound but a financial disaster. Caritex was a meat processing and retail company located in Bulgaria in the mid-1990s. This case traces the challenges faced by entrepreneurs in emerging markets and asks students to examine the pro forma and projections of the company to determin...
Relearning Lessons We’ve Forgotten
by Michael Costello
Product Type: Conceptual Note  Publication Date: 04/2009  Product ID#: 1-428-800  Length: 4pages
It's easy to forget childhood lessons. This is the story of how Purina, at the time one of the world's leaders in animal feeds, had to relearn the lesson of the piggy bank.
Entry Mode
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 04/2009  Product ID#: 1-428-587  Length: 8pages
After a firm has decided to internationalize, it must select the entry mode and the organizational and contractual arrangements that help the firm bring its products and services to the foreign market. This note presents a typology of the different modes, outlining the different strategies that companies can follow when going international: exporting, licensing and franchising, and...
Branding Israel (A)
by Rajeev Batra
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-725  Length: 24pages
This case study teaches students about the concept of nation branding through a real-world project that has been designed to understand and affect the public's perceptions of the nation of Israel. The case presents students with the concept of nation branding, and then tells the story of a cross-section of prominent U.S. industry leaders that came together in 2002 to form the Brand Israel Group, with the goal of improving Israel's image.
Branding Israel (B)
by Rajeev Batra
Product Type: Case  Publication Date: 04/2009  Product ID#: 1-428-823  Length: 5pages
This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding the Israeli government's formal adoption of the branding project and its initial work in implementing branding concepts. The case profiles a pilot project in Toronto, Canada and numerous...
Blu-Ray vs. HD DVD
by Michael Jensen
Product Type: Case  Publication Date: 03/2009  Product ID#: 1-428-594  Length: 17pages
Sony and Toshiba, the developers of the high definition DVD format Blu-ray and HD DVD, respectively, were in a high profile standard war for the next generation video format. Both had formed alliances in order to drive greater and faster market acceptance. After six years of battling, however, Sony prevailed. This case explores the conflict between Sony and Toshiba and how Sony ev...
Acumen Fund: BOP Talent Mgt.
by Jeffrey Sanchez-Burks
Product Type: Case  Publication Date: 02/2009  Product ID#: 1-428-768  Length: 20pages
Some of the greatest organizational challenges for social ventures serving the base of the pyramid are recruiting and retaining high quality talent. Acumen Fund, a philanthropic venture capital firm, is trying to find ways to supports its portfolio of social ventures in the area of talent management. This case specifically explores the talent challenges at Acumen Fund's investees a...
Maritime Transportation
by Ravi Anupindi
Product Type: Conceptual Note  Publication Date: 01/2009  Product ID#: 1-428-712  Length: 30pages
This conceptual note is focused on one of the most important aspects of international trade and commerce – maritime transportation. The majority of global trade, in fact more than 90 percent of world trade in terms of tonnage, travels by sea. From raw materials to finished consumer goods, this system is vital to the world economy. This note outlines the key aspects, players, and ch...
Subsidies in BoP Ventures
by Ted London
Product Type: Case  Publication Date: 01/2009  Product ID#: 1-428-767  Length: 8pages
Though there is limited literature on the role of subsidies in venture development targeting the poor in the developing world, there are many examples of ventures incorporating subsidies in their business models and working alongside subsidy providers such as governments and foundations. This case highlights three ventures within Acumen Fund's portfolio of investees and the varying...
Hindustan Lever (VIDEO)
by Ted London
Product Type: Audio/Video  Publication Date: 01/2009  Product ID#: 1-428-765  Length: 0minutes
This video accompanies the case "Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century." It is an interview with Vijay Sharma, the head of HLL’s Shakti program, and is conducted by Professor Ted London of the William Davidson Institute at the University of Michigan. The interview is divided into two segments that cover the following topics: 1. Economic goals Part...
The Services Shift
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 01/2009  Product ID#: 1-428-762  Length: 18pages
Most business people, pundits, and politicians in the U.S. and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: the process variously referred to as “outsourcing” or “offshoring.” But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Whi...
Cross-Border Project Valuation
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 12/2008  Product ID#: 1-428-649  Length: 17pages
Managers face a number of challenges when using traditional valuation approaches to value projects in an emerging market. It is important, therefore, that managers not only be aware of, but also account for these challenges. This note is divided into the following three sections: 1. A review of the traditional approach to valuation; 2. An overview of commonly used shortcuts for cro...
Global Seeds to Village Farmers: Hearing the Voices at the BoP
by Ted London
Product Type: Case  Publication Date: 12/2008  Product ID#: 1-428-612  Length: 11pages
Pioneer Hi-Bred International, Inc., the hybrid corn company division of Dupont, has engaged with PEACE (People’s Action for Creative Education) to serve the base of the pyramid markets in India. The partnership between Pioneer and PEACE allows Pioneer to distribute its quality seeds to village farmers through PEACE. This is an example of a for-profit/non-profit partnership serving...
Greenbacks for Belize
by William J. Streeter
Product Type: Mini-Case  Publication Date: 11/2008  Product ID#: 1-428-694  Length: 3pages
In November 2007 Belize's Prime Minister submitted a proposal to the National Assembly calling for the replacement of the Belizean dollar with the U. S. dollar. The case asks the students to analyze the pros and cons of the proposal from the Belizean and American point of view.
Hindustan Lever at the BoP
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-604  Length: 20pages
Hindustan Lever Limited, principally owned by Unilever, operates Shakti, a program which aims to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages in India. Critical questions the program faces: Will Shakti and the BoP markets it targets deliver to HLL much-needed long term growth and become a key source of a future sustainable competitive a...
CARE
by Ted London
Product Type: Case  Publication Date: 11/2008  Product ID#: 1-428-645  Length: 24pages
CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million poor people. In 2005, CARE started a pilot initiative in Central America to access whether its support of revenue-generating ventures provides sustainable an...
Cultural Intelligence for Globalization
by Jeffrey Sanchez-Burks, John Branch
Product Type: Conceptual Note  Publication Date: 10/2008  Product ID#: 1-428-583  Length: 9pages
Globalization has significantly changed the environment for doing business. However, despite the decreasing importance of borders, individuals and communities are increasingly embracing their distinctive and unique cultures. This note gives students the baseline for developing cultural intelligence.
IT-Enabled Services: Transworks
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-653  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (B) describes the history and growth of Transworks, an IT-enabled customer relationship management (CRM) company based in Mumbai, India.
Nike’s World Shoe Project (A)
by Stuart Hart, Ted London
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-673  Length: 20pages
Nike's Footwear Director for Emerging Markets was challenged with “expanding the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes. The goal was to effectively reach the huge untapped segment of “Tier 3” countries, characterized by a population of 1 billion and an average of $2,000 purchasing power parity. By January 2001, the...
Nike’s World Shoe Project (B)
by Stuart Hart, Ted London
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-674  Length: 3pages
Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike's strategy for entering China.
Monsanto Company (A)
by Stuart Hart
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-688  Length: 36pages
This case explores Monsanto's sustainability-based strategy and subsequent transition from a chemical company to a giant in the life sciences, particularly in the area of biotechnology. There are five sections to this case 1) a survey of the sustainability challenges facing the agricultural sector, 2) an overview of the agbiotech industry, 3) a brief history of the Monsanto company...
Monsanto Company (B)
by Stuart Hart
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-689  Length: 10pages
Following two years of sustained controversy over its genetically modified crops and its plans for the future of biotechnology in agriculture, Monsanto must face the significant failure of a planned merger and a plummeting stock price. With market growth stagnant and strong public disapproval Monsanto must determine the path into the future for its life sciences division.
JuggleFrogs: Opening the Door to Reputable Tradespeople
by Veronica Velo
Product Type: Case  Publication Date: 09/2008  Product ID#: 1-428-683  Length: 8pages
This case illustrates the development of a "dot-com" start-up in the domain of home improvements. JuggleFrogs has a mission to create a friendly virtual environment where home-owners and reputable tradespeople can meet and those passionate about decoration and developing the looks of their homes can share experiences and creative ideas. The company has successfully established its...
The Italian Crisis of 2008
by William J. Streeter
Product Type: Exercise  Publication Date: 09/2008  Product ID#: 1-428-685  Length: 4pages
This exercise describes the fiscal policy challenge faced by the Italian government after surpassing the government debt and budget deficit levels allowed by the European Economic and Monetary Union (EMU). The government must decide whether or not to leave the EMU as part of the economic plan to stabilize the national budget.
Structure Follows Strategy
by William J. Streeter
Product Type: Conceptual Note  Publication Date: 09/2008  Product ID#: 1-428-690  Length: 8pages
This conceptual note describes choices for organizational structure based on that organization's particular international strategy. A company that strives to achieve low costs through global standardization, a strategy that was defined and advocated by Theodore Levitt in his 1983 Harvard Business Review article, "The Globalization of Markets", will have a different organizational structure than a company that wants its national organizations to adapt products and marketing to meet local consumer tastes and
NAFTA and Maxwell Tomato Farms
by William J. Streeter
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-697  Length: 4pages
Having misjudged their level of risk, a family must deal with the implications of the North American Free Trade Agreement for their successful agricultural business. The family has considered a couple of strategic options but has not yet reached a decision.
The Market for Printing Plates in Libya
by William J. Streeter
Product Type: Mini-Case  Publication Date: 09/2008  Product ID#: 1-428-698  Length: 4pages
Managers of a European printing plate manufacturer must decide how to handle the ethics of dealing with a corrupt Libyan government. Competitors based in other countries remain active in the market while these managers are facing increasing pressure from watchdog groups.
Targeting Malaria
by Ted London
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-642  Length: 8pages
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa. Specifically, the agency would like to see Tanzania improve not only...
Wessex Power Technology Ltd.
by Veronica Velo
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-684  Length: 6pages
Wessex Power Technology Ltd. offers sales and marketing services to overseas companies who have developed highly innovative technological products and wish to introduce and promote them in the UK. The key elements to the success of the company are their capacity to assess sophisticated, newly developed items and to assist potential customers in their use and functionality in existing production processes.
Giving Tree International
by John Branch
Product Type: Case  Publication Date: 07/2008  Product ID#: 1-428-596  Length: 12pages
Giving Tree International is a non-profit founded in 2006 by six friends in Los Angeles, California, who had the desire to use their professional expertise to start for-profit ventures that addressed a social end in the developing world. This case explores the entry into the English as a second language (ESL) training market in Vietnam.
DRIN Peru and LIMPIO
by Veronica Velo
Product Type: Mini-Case  Publication Date: 07/2008  Product ID#: 1-428-682  Length: 6pages
The case refers to two telecommunication companies, one Italian and one Mexican, operating in Peru. It centers on how cultural differences might have influenced the Human Resources Management approach within the two companies and refers to the experience of an ex-employee who worked for both companies. It can also be linked to relevant literature on intercultural communication.
Natural8 Ltd. Lipstick
by Veronica Velo
Product Type: Case  Publication Date: 06/2008  Product ID#: 1-428-681  Length: 22pages
This case discusses the story of a new beauty product, Natural8, a lipstick that plumps the lips by using a natural toxin generated by the human body when stung by a bee. The product was created by a couple of scientists based at Coventry University without experience in the business world. It is an example of public/private partnership between a newly created company and a Univers...
Airbus and Boeing
by Robert E. Kennedy
Product Type: Case  Publication Date: 05/2008  Product ID#: 1-428-593  Length: 31pages
Airbus and Boeing have been involved in a bruising battle for global aircraft sales. Throughout the 2000s, the aircraft industry had lurched from crisis to crisis—with first one rival innovating and inching ahead, then the other responding and retaking the lead. Airbus had experienced a rough 2007, with a competitive onslaught from Boeing. This case explores Airbus' immediate busin...
Acumen Fund: Making an Impact
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-592  Length: 23pages
Acumen Fund is global philanthropic venture capital fund that seeks to prove that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve vast numbers of the poor at the base of the pyramid. In recent years, the organization has expanded its work into talent building and knowledge creation. This case explores m...
VisionSpring
by Ted London
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-610  Length: 21pages
Awarded 1st place in the 2008 oikos Casewriting Competition VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through franchise partners. Winner of the prestigious 2008 Oikos Case Competition, this case explores how to scale VisionSpring's approach to serving the poor. (Note: In 2008, The Scojo Foun...
Chery Automobile
by John Branch
Product Type: Case  Publication Date: 04/2008  Product ID#: 1-428-582  Length: 13pages
The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery was growing at enormous speed, and was already exporting to over 50 countries, primarily in the Middle East and Eastern Europe. Chery was determined to enter the coveted U.S. and Western European markets, and in 2007 it struck a strategic alliance with the struggling U.S.-based Chrysler Company.
Corruption in Int'l Business (B)
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 04/2008  Product ID#: 1-428-644  Length: 16pages
This note focuses on corruption in international business. It defines corruption, outlines the international laws governing bribery and corruption, and discusses the different actors and tactics to combat corruption. This note can be used with its counterpart, Corruption in International Business (A).
Understanding Exchange Rates
by Robert E. Kennedy
Product Type: Conceptual Note  Publication Date: 03/2008  Product ID#: 1-428-646  Length: 8pages
In today’s global economy, exchange rates have a significant influence on a firm’s competitive position. It is critical, therefore, that business managers understand exchange rates so that they can make informed decisions and manage risks, ultimately in order to better compete in the marketplace. Exchange rates, however, are poorly misunderstood. Indeed, managers often don’t know w...
Exchange Rates Quiz (A)
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-662  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exchange rate quizzes offered. All five quizzes cover similar concep...
Exchange Rates Quiz (B)
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-700  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exchange rate quizzes offered. All five quizzes cover similar concep...
Exchange Rates Quiz (C)
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-701  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exchange rate quizzes offered. All five quizzes cover similar concep...
Exchange Rates Quiz (D)
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-702  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exchange rate quizzes offered. All five quizzes cover similar concep...
Exchange Rates Quiz (E)
by Robert E. Kennedy
Product Type: Exercise  Publication Date: 03/2008  Product ID#: 1-428-703  Length: 4pages
This multiple choice quiz accompanies the conceptual note, Understanding Exchange Rates. This quiz is designed to help students strengthen their ability in calculating exchange rates, measuring appreciation and depreciation, and analyzing how exchange rates affect a firm’s competitive position. This is one of five exchange rate quizzes offered. All five quizzes cover similar concep...
Mzansi at Standard Bank
by Paul Clyde
Product Type: Case  Publication Date: 03/2008  Product ID#: 1-428-590  Length: 25pages
This case explores the different formal and informal financial instruments used by the low-income population in South Africa. From the Standard Bank's perspective and its own product targeted to the low income population (the Mzansi accounts), the case looks at the different forms of competition that Standard Bank faces and the various institutional arrangements that they have established.
Oxfam vs. Starbucks
by Christie L. Nordhielm
Product Type: Case  Publication Date: 02/2008  Product ID#: 1-428-664  Length: 22pages
Oxfam and a coalition of allies asked Starbucks to sign an agreement to allow the country of Ethiopia to control the names of coffees grown in certain areas of the country. According to one coalition member, gaining control of the name brands could increase Ethiopia's coffee export income by more than $88 million annually. This money could go a long way to help lift millions of Eth...
Nakamura Lacquer Company
by William J. Streeter
Product Type: Mini-Case  Publication Date: 08/2007  Product ID#: 1-428-691  Length: 4pages
This mini-case is about Nakamara, a Japanese tableware company that has been successful over time in Japan's mass market. In 2005, after leadership transition, the company began to look to further sales possibilities in Europe and North America and is looking for the best way to expand globally. Nakamara's Japanese competitors were also starting to internationalize their product of...
Restructuring International Activities at Clayton Electronics
by William J. Streeter
Product Type: Mini-Case  Publication Date: 08/2007  Product ID#: 1-428-686  Length: 4pages
Clayton is an electronics company with a strong international component. After an extraordinary growth in external sales, Clayton is about to start a structural reorganization. But what is the best strategy to follow for the company: a traditional functional organization or one that gives more preeminence to the global operations?
Building a Sustainable Venture
by Ted London
Product Type: Case  Publication Date: 11/2006  Product ID#: 1-428-611  Length: 22pages
The Mountain Institute works to improve environmental conditions and the quality of life for local communities in mountainous regions throughout the world. TMI is exploring options for its patented technology for compressed earth blocks. This case explores using this technology as the centerpiece for a new for-profit venture in the developing world.
Adventureland: Disney’s Foreign Ops
by William J. Streeter
Product Type: Case  Publication Date: 10/2006  Product ID#: 1-428-692  Length: 15pages
The two Disney amusement park complexes in the U.S. have been tremendously successful. This has led the company to open new parks in Japan and France with different degrees of success. This case discusses the strengths and weaknesses of Disney’s global strategy.
Outsourcing: Detroit Motors & General Auto
by William J. Streeter
Product Type: Mini-Case  Publication Date: 05/2005  Product ID#: 1-428-693  Length: 2pages
The U.S. auto industry has been plagued by foreign imports for more than twenty years. Competition from Japanese auto manufacturers has eroded the market shares of all US-based producers; and more recent imports and U.S. production by Korean and Chinese car producers have further impacted the sales and financial performance of Detroit-based auto manufacturers. This mini-case compar...
CEMEX
by C.K. Prahalad
Product Type: Case  Publication Date: 12/2003  Product ID#: 1-429-149  Length: 18pages
The third largest cement manufacturer in the world, CEMEX decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs, and even supervised construction services for Mexicans working abroad, CEMEX makes housing affordable and possible for the poor in Mexico.
IT-Enabled Services: Healthscribe
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-652  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (A) describes Healthscribe India, an Indian-based offshore medical transcription and data management company.
IT-Enabled Services: GE Capital
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-654  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (C) outlines the history and rapid growth of General Electric Capital Services' captive operation GE Capital International Services (GECIS) which was established in 1996, in Gurgaon, India.
IT-Enabled Services: Spectramind
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-655  Length: 3pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (D) describes the history and growth of Spectramind eServices, which was the only non-captive e-services company in India offering the entire gamut of remote services, including business process management, CRM, web-based knowledge services e-le...
IT-Enabled Services: Bechtel India
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-656  Length: 2pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (E) describes Bechtel India Pvt. Ltd., a Bechtel subsidiary located in Gurgaon, near the outskirts of New Delhi, India. The company was established in 1994 to provide engineering, procurement, construction and support services for Bechtel office...
IT-Enabled Services: Teleradiology
by Robert E. Kennedy
Product Type: Mini-Case  Publication Date: 09/2003  Product ID#: 1-428-657  Length: 3pages
This mini-case is from the IT-Enabled Services Series. It is designed to be used alongside IT-Enabled Services cases (A) through (F). Case (F) describes Teleradiology Solutions, Inc. (TRS), an offshore teleradiology company that offers on-call interpretation of all noninvasive imaging from its headquarters in Bangalore, India. The mini-case gives an overview of the foundation and g...
Movirtu's Cloud Phone Service (video)
by Ted London
Product Type: Audio/Video  Publication Date: 01/1900  Product ID#: 1-429-227  Length: 3minutes
Click on the Inspection or Preview PDF icons at right to view the free video. This two-part interview with Movirtu's CEO Nigel Waller brings the key concepts of the Movirtu case to life. It demonstrates: Part 1: Starting the Company (Total time 3 minutes) 1a How Waller transformed his idea into a company 1b Financing Movirtu Part 2: The Decision (Total time 3 minutes, 47 seconds) 2...
 
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